Top 21 in-demand products in the Philippines in 2024

Table of Contents

Get the latest e-commerce industry news, best practices, and product updates!

The rising costs of living have forced a whole new demographic of people in the Philippines into considering a side hustle or a passive income. In fact, over 64% of Filipino households reported that at least one family member lost their livelihood during the pandemic, making passive income imperative, rather than optional. 

And many out of these families have turned to starting e-commerce businesses through online platforms such as Zalora, Shopee, Lazada, Shopify, and Amazon. However, not many know what products might sell well. 

This debate is usually not too pertinent if the product one decides to sell is new and unexplored. But what if an individual wishes to tap into the existing market of high demand products in the Philippines? That is why we have listed all of the different product categories that are sure to sell well in the Philippines. Moreover, you can explore all the way to explore more niches to tap into for business expansion.

21 best-selling product categories in the Philippines

If you are curious about what products are the high demand products to sell in the Philippines, look no further. Here is a list of some of the most popular products in the Philippines right now that can create buzz for your e-commerce business.

  1. Electronics and gadgets

Electronics and gadgets are among the most high-demand products in the Philippines. From smartphones and laptops to smart home devices, the demand for high-quality electronics remains strong. Keep an eye on the latest technological advancements and popular trends in the Philippines to cater to tech-savvy consumers.

Electronics and gadgets
  1. Home Office Electronics

With the rise of remote work and online businesses, home office electronics have become essential for many Filipinos. Products like ergonomic chairs, standing desks, printers, and monitors are in high demand. Focus on offering functional and ergonomic solutions to enhance productivity and create a comfortable workspace. Once you cover these bases, you are sure to experience great success for your business.

Home Office Electronics
  1. Second-hand electronics

Second-hand electronics also have a significant market in the Philippines. Many consumers prefer affordable options for gadgets like smartphones, laptops, and cameras. Ensure the quality of these products by thoroughly inspecting and testing them before resale. Platforms like online classifieds and dedicated second-hand marketplaces can be great avenues for selling these items.

Second-hand electronics
  1. Skincare products

Demand for skin care products in the Philippines has risen exponentially in recent years. In fact, it is estimated that the industry will reach a whopping $2,018.6 million in revenue by 2027. Filipinos are increasingly conscious of their skincare routines and seek high-quality products for their skincare needs. Offer a diverse range of skincare items such as cleansers, moisturizers, serums, and sunscreens. Emphasize natural and organic options to appeal to health-conscious consumers.

Skincare products
  1. Home and kitchen items

Home and kitchen items encompass a broad range of products, including cookware, appliances, home decor, and storage solutions. Filipinos take pride in their homes and seek products that enhance functionality and aesthetics. Consider offering practical and stylish home essentials like kitchen gadgets, organizers, and decorative items to cater to this market.

Home and kitchen items
  1. Clothing and fashion accessories

Clothing and fashion accessories remain perennial best-sellers in the Philippines. Keep up with the latest fashion trends and offer a variety of clothing options for men, women, and children. Additionally, include fashion accessories like jewelry, bags, shoes, and sunglasses to complement the outfits and cater to diverse style preferences.

Clothing and fashion accessories
  1. Pet food and supplies

TThe pet industry is thriving in the Philippines, creating a high demand for pet food and supplies. Cater to pet owners by offering a wide range of pet food, treats, toys, grooming products, and accessories. Consider stocking specialized products for different types of pets, such as dogs, cats, birds, and fish to make a mark in one of the categories of products with high demand in the Philippines.

Pet food and supplies
  1. Baby and kids’ wear

Parents in the Philippines prioritize their children’s well-being and fashion. Provide a selection of baby and kids’ wear that includes clothing, shoes, and accessories. Focus on comfortable and durable materials, as well as trendy and age-appropriate designs. Additionally, consider offering baby care products and essentials like diapers, wipes, and feeding accessories.

Baby and kids' wear
  1. Cabinet knobs and handles

Cabinet knobs and handles might seem like niche products, but they have a steady demand in the Philippines. As homeowners and interior designers look for ways to upgrade and personalize spaces, cabinet knobs and handles, and offer an easy and cost-effective solution. Offer a variety of styles, materials, and finishes to cater to different design aesthetics.

Cabinet knobs and handles
  1. Meal Kits and Meal Replacements

Meal kits and meal replacements have gained popularity among busy individuals and health-conscious consumers in the Philippines. These convenient options offer pre-packaged ingredients and ready-to-eat meals. Consider partnering with local food brands or creating your own meal kits to provide easy and nutritious dining solutions.

Meal Kits and Meal Replacements
  1. Tea and Coffee

Tea and coffee are beloved beverages in the Philippines, making this category a lucrative market. Offer a diverse selection of high-quality teas and coffees, including different flavors, blends, and origins. Consider showcasing specialty and artisanal options to cater to enthusiasts who appreciate unique and premium brews and you will find yourself tapping into a category of products with high demand in Philippines.

Tea and Coffee
  1. Signage

Signage plays a crucial role in marketing and communication for businesses. Offer a range of signage solutions, including outdoor signs, banners, posters, and digital signage. Focus on providing customizable options to meet the specific branding needs of different businesses, ensuring high visibility and effective messaging.

  1. Bicycle accessories

As more Filipinos embrace cycling for fitness and transportation, the demand for bicycle accessories has soared. Stock a variety of accessories such as helmets, lights, locks, racks, and repair kits. Additionally, offer specialized items like cycling apparel, gloves, and hydration solutions to cater to the needs of avid cyclists.

Bicycle accessories
  1. Subscription Food Products

Subscriptions for food products have gained popularity among convenience-seeking consumers all over the world. Offer subscription services for meal plans, snack boxes, or specialty food items. Provide flexibility in customization and delivery frequency to accommodate individual preferences. Collaborate with local food producers to showcase unique flavors and support small businesses.

Subscription Food Products
  1.  Eco-friendly Products

The demand for eco-friendly products is on the rise in the Philippines as consumers become more environmentally conscious. Offer a wide range of sustainable and eco-friendly options, including reusable bags, bamboo utensils, biodegradable packaging, and eco-friendly cleaning products. Educate customers about the benefits of eco-friendly choices to drive awareness and adoption.

 Eco-friendly Products
  1. Home Storage Containers

Storage containers are practical and essential items for organizing spaces and every Asian household’s favorite product to have in heaps. Offer a variety of storage containers, bins, baskets, and shelving solutions to maximize storage efficiency. Consider different sizes, materials, and designs to cater to various organizational needs, from kitchen pantry organization to closet storage solutions.

Home Storage Containers
  1.  Furniture

Furniture is a significant investment for homes, offices, and businesses. Offer a diverse selection of furniture pieces, including sofas, tables, chairs, beds, and cabinets. Consider providing a range of styles, from contemporary to classic, to cater to different design preferences. Emphasize quality, durability, and comfort to attract discerning customers.

  1. Snacks

Snacks are always in high demand in the Philippines, with a preference for a variety of flavors and textures. Offer a wide selection of snacks, including chips, cookies, nuts, candies, and local delicacies. Cater to different dietary preferences by including options like gluten-free, vegan, or low-sugar snacks to appeal to a broader customer base.

  1. Health and Wellness products

The health and wellness industry is thriving in the Philippines, driven by increasing awareness of self-care. Offer a range of health and wellness products such as vitamins, supplements, fitness equipment, and essential oils. Consider collaborating with health professionals or influencers to provide expert recommendations and build trust with customers.

Health and Wellness products
  1. Video Games and Consoles

Video games and consoles have a dedicated and passionate consumer base in the Philippines. Stay updated with the latest gaming trends and offer a wide selection of gaming consoles, accessories, and popular game titles. Provide pre-order options for highly anticipated releases to attract avid gamers and offer a seamless gaming experience.

Video Games and Consoles
  1. Home improvement goods

Home improvement goods cater to individuals looking to enhance and renovate their living spaces. Offer a variety of products such as tools, paints, lighting fixtures, bathroom fixtures, and flooring materials. Provide expert advice or DIY guides to assist customers in their home improvement projects and offer comprehensive solutions for their needs.

Home improvement goods

What Are The Top 10 Popular Products In The Philippines?

Now that you know what the resign product categories are in the country, let’s take a look at the top selling products in philippines. They are:

1. Wireless Earphones: The Philippines is experiencing a surge in demand for wireless earphones and is one of the best product to sell in the Philippines, fueled by the growing popularity of smartphones and music streaming services.

2. Powerbanks: Portable power banks remain essential for Filipinos on-the-go, ensuring their devices stay charged throughout the day.

3. Multivitamins and Supplements: Filipinos are increasingly health-conscious, driving the demand for multivitamins and immunity-boosting supplements and making it one of the best products to sell in the philippines.

4. Korean Beauty Products: The Korean beauty wave continues to sweep the Philippines, with consumers seeking innovative skincare and makeup products. From being oen fo the top-selling products in the Philippines in 2023, Korean beauty products have continued to stay relevant in the market among Philippine consumers. 

5. Activewear: Filipinos are embracing active lifestyles, leading to a rise in demand for comfortable and stylish activewear and making it one of the best product in the philippines for workouts and everyday wear.

6. Smart Home Devices: As Filipinos become more tech-savvy, Smart home devices became one of the most trending items in the philippines. Devices like smart speakers and lighting systems are gaining traction tremendously in the country.

7. Instant Coffee and Coffee Brewers: Filipinos love their coffee, and convenient options like instant coffee and affordable coffee brewers are in high demand.

Top 21 in-demand products in the Philippines in 2024

8. Gaming Laptops and Consoles: The Philippines boasts a thriving gaming community, propelling the demand for high-performance gaming laptops and consoles.

9. Home Appliances with Inverter Technology: Energy efficiency is a growing concern, making inverter technology-powered appliances like refrigerators and air conditioners highly sought-after.

10. Baby and Pet Products: The Philippines has a young population and a growing number of pet owners, leading to a rise in demand for baby and pet care products.

The Top In Demand Products In The Philippines: Popular Trends In 2022, 2023 and 2024

The Philippine e-commerce market has been ever-changing and popular trends as wella s products in demand keep changing every year. Let’s look at the products in demand in the Philippines along these three years:


The pandemic led to several shoppers becoming pet owners, which in turn resulted in the product demand in the Philippines in 2022 being pet products. Pet owners splurged on products such as pet toys, cat beds, and cat grooming items such as shampoos and brushes during the year.
Second most bought item was beauty products. Skincare such as Cleansers and Toners were in high demand along with cosmetic products such as lip and cheek tints.


When it comes to product trends in the philippines 2023, some of the most trending products in the Philippines in 2023 were under the category Electronics and Home appliances. Products like TV and home theaters were a highly in demand product in the Philippines. Filipino students also preferred affordable laptops for school. Power Banks were also a popular product category in the Philippines.
Additionally, Apparel and various styles have flown off the shelves, especially during the sales days, onto the arms of a fashion-loving consumer. Products such as activewear have been popular among the consumers.


With the talk of sustainability being on the rise, Filipinos have begun to look out for sustainable Philippine products such as reusable water bottles. Eco-friendly cleaning products have also been in demand in the Philippines among the environmentally conscious group.
Additionally, products such as Smart home devices and speakers have been flying off shelves, making their demand in this digital age prominent.

Tips for finding and selling high-demand products

Finding high demand products to sell is key to running a successful business in the Philippines. Here are some tips to help you identify and capitalize on such products:

Tips for finding and selling high-demand products in the Philippines

Research consumer trends

Stay up-to-date with the latest consumer trends in the Philippines. Keep an eye on popular products in the Philippines and categories that are gaining traction among consumers. This can be done by following industry reports, reading market research, and monitoring social media discussions.

Analyze market gaps

Identify gaps or unmet needs in the market. Look for high demand products in the philippines, but have limited availability or are not offered by many sellers. By catering to these gaps, you can tap into a niche market and establish a competitive edge.

Consider local preferences

The Philippines is a diverse country with unique preferences across different regions. Take into account the cultural, geographical, and socioeconomic factors that influence consumer choices. Tailor your product selection to cater to the specific needs and preferences of your target audience.

Keep an eye on overseas products

International products can often bring fresh and exciting options to the Philippines market. By keeping an eye on overseas products, you can discover unique items that have the potential to resonate with local consumers. Here’s how:

  • Follow cross-border trends and stay informed about international trade shows.
  • Utilize international e-commerce platforms to access a wider range of products.
  • Evaluate overseas products for compatibility with the Philippine market.

Explore local marketplaces for competition

Local marketplaces are valuable sources of information for understanding consumer demand and gauging the competition. Start by researching popular local e-commerce marketplaces and identifying the major online marketplaces and e-commerce platforms that are widely used in the Philippines such as Lazada, Shopee, and Zalora. 

Examine customer reviews and ratings on local marketplaces and use this feedback to identify product gaps or areas where you can differentiate yourself from competitors. Additionally, if you sell local products in the philippines, depending on local marketplaces can prove beneficial.

Use Google Trends and Search Tools to find opportunities

Google Trends and other search tools can be powerful allies in identifying product opportunities and predicting demand. Here’s how you can utilize them:

  • Explore Google Trends to identify rising trends and emerging product categories.
  • Utilize keyword research tools to target the right audience effectively.
  • Analyze search volume and competition for specific keywords in your niche.

Capitalizing on a Digital Surge: Exporting to the Philippines

It’s an exciting time for Philippine export products. Imagine a marketplace as vibrant and diverse as the archipelago itself, with a treasure trove of goods—from the latest tech gadgets to timeless agricultural treasures—making their mark worldwide. As digital doors open, the array of trending products in the Philippines for export is hitting new heights, capturing the hearts and carts of international buyers.

Dive into the bustling scene of exported products in the Philippines. It’s not just about the classics anymore; As we move towards 2024, we are seeing a surge of product trends in the Philippines, merging tradition with innovation. The export of Philippines-crafted goods is a narrative of growth, with a spotlight on both the economy’s mainstays and the fresh players of the year.

The products exported by the Philippines aren’t just crossing seas; they’re bridging the digital divide, reaching customers through clicks and carts as much as shipping lanes. With a projected e-commerce market value skyrocketing to $22 billion by 2025, the digital marketplace is ripe for businesses looking to tap into the Filipino consumer base. 

For those ready to ride the wave of the Philippines’ export boom, it’s about strategic moves and cultural savvy. It’s about understanding the rich tapestry of Filipino goods and unearthing the potential of every product. 

Softwares To Analyze Market Gaps For Ecommerce Sellers

There are a number of software tools that can be used to analyze market gaps for e-commerce sellers. Some of the most popular include:

Google Trends: Google Trends is a free tool that allows you to see how popular different search terms are over time. This can be used to identify trends in the market and to identify products that are in demand in the Philippines but have low competition.

SEMrush: SEMrush is a paid tool that offers a variety of features for SEO and keyword research. One of its features is a market gap analysis tool that allows you to identify keywords that are relevant to your target audience but have low competition.

Ahrefs: Ahrefs is another paid tool that offers a variety of features for SEO and keyword research. One of its features is a content gap analysis tool that allows you to identify topics that your competitors are covering but you are not.

SimilarWeb: SimilarWeb is a paid tool that provides competitive intelligence data on websites and apps. One of its features is a market share analysis tool that allows you to see how your website compares to your competitors in terms of traffic and engagement.

SpyFu: SpyFu is a paid tool that allows you to see what your competitors are doing in terms of SEO and PPC. This information can be used to identify market gaps and to develop strategies to compete with your competitors.


Starting an e-commerce business is tough. Nevertheless, with this list, you will know where to begin. Not just that, we have also listed ways to ensure that you are also able to continue exploring the different possibilities within the niche of your choice. Conduct your own research using these methods and you can build a brand that will most definitely stand out of the crowd. 

And if it is logistics that you are worried about, leave it to a 3PL company like Locad. With a 3PL at your service, you will be able to focus on the parts of your business that really matter. Sign up with Locad today and find yourself a step ahead of others in the business!


What are the most consumed products in the Philippines?

The most consumed products in the Philippines are all in the food category. These include rice, coffee, salt, bread, and cooking oil – all items used in the day-to-day meals of the common Filipino people.

What is the Philippines’ biggest export?

The biggest export for the Philippines is electronic products, followed by woodcrafts and furniture and food products such as coconut, pineapple, and abaca.

What is the Philippines’ biggest industry?

The biggest industries in the Philippines are agriculture, shipbuilding, food, electronics, woodwork, mining, and mineral processing.

What are the most popular online stores in the Philippines?

The most popular online stores in the Philippines are Lazada, Zalora, eBay, Shopee, TikTok shop, Facebook Marketplace, Carousel, and Metrodeal, among many others.

More E-commerce Content


Sign up, and we will get back to you within 24 hours to discuss what services would be best for your business needs. Or speak with us now and tell us what you need.

Don't miss out on the latest news!

Get the latest industry news, best practices, and product updates!

Exclusive benefits to ace your e-commerce game this 2023 with Locad’s desk calendar!