Top 21 in-demand products in the Philippines in 2023

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The rising costs of living have forced a whole new demographic of people in the Philippines into considering a side hustle or a passive income. In fact, over 64% of Filipino households reported that at least one family member lost their livelihood during the pandemic, making passive income imperative, rather than optional. 

And many out of these families have turned to starting e-commerce businesses through online platforms such as Zalora, Shopee, Lazada, Shopify, and Amazon. However, not many know what products might sell well. 

This debate is usually not too pertinent if the product one decides to sell is new and unexplored. But what if an individual wishes to tap into the existing market of high demand products in the Philippines? That is why we have listed all of the different product categories that are sure to sell well in the Philippines. Moreover, you can explore all the way to explore more niches to tap into for business expansion.

21 best-selling product categories in the Philippines

If you are curious about what products are in high demand in the Philippines, look no further. Here is a list of some of the most popular products in the Philippines right now that can create buzz for your e-commerce business.

  1. Electronics and gadgets

Electronics and gadgets are among the most high-demand products in the Philippines. From smartphones and laptops to smart home devices, the demand for high-quality electronics remains strong. Keep an eye on the latest technological advancements and popular brands to cater to tech-savvy consumers.

  1. Home Office Electronics

With the rise of remote work and online businesses, home office electronics have become essential for many Filipinos. Products like ergonomic chairs, standing desks, printers, and monitors are in high demand. Focus on offering functional and ergonomic solutions to enhance productivity and create a comfortable workspace. Once you cover these bases, you are sure to experience great success for your business.

  1. Second-hand electronics

Second-hand electronics also have a significant market in the Philippines. Many consumers prefer affordable options for gadgets like smartphones, laptops, and cameras. Ensure the quality of these products by thoroughly inspecting and testing them before resale. Platforms like online classifieds and dedicated second-hand marketplaces can be great avenues for selling these items.

  1. Skincare products

Demand for skin care products in the Philippines has risen exponentially in recent years. In fact, it is estimated that the industry will reach a whopping $2,018.6 million in revenue by 2027. Filipinos are increasingly conscious of their skincare routines and seek high-quality products for their skincare needs. Offer a diverse range of skincare items such as cleansers, moisturizers, serums, and sunscreens. Emphasize natural and organic options to appeal to health-conscious consumers.

  1. Home and kitchen items

Home and kitchen items encompass a broad range of products, including cookware, appliances, home decor, and storage solutions. Filipinos take pride in their homes and seek products that enhance functionality and aesthetics. Consider offering practical and stylish home essentials like kitchen gadgets, organizers, and decorative items to cater to this market.

  1. Clothing and fashion accessories

Clothing and fashion accessories remain perennial best-sellers in the Philippines. Keep up with the latest fashion trends and offer a variety of clothing options for men, women, and children. Additionally, include fashion accessories like jewelry, bags, shoes, and sunglasses to complement the outfits and cater to diverse style preferences.

  1. Pet food and supplies

The pet industry is thriving in the Philippines, creating a high demand for pet food and supplies. Cater to pet owners by offering a wide range of pet food, treats, toys, grooming products, and accessories. Consider stocking specialized products for different types of pets, such as dogs, cats, birds, and fish to make a mark in one of the categories of products with high demand in the Philippines.

  1. Baby and kids’ wear

Parents in the Philippines prioritize their children’s well-being and fashion. Provide a selection of baby and kids’ wear that includes clothing, shoes, and accessories. Focus on comfortable and durable materials, as well as trendy and age-appropriate designs. Additionally, consider offering baby care products and essentials like diapers, wipes, and feeding accessories.

  1. Cabinet knobs and handles

Cabinet knobs and handles might seem like niche products, but they have a steady demand in the Philippines. As homeowners and interior designers look for ways to upgrade and personalize spaces, cabinet knobs and handles, and offer an easy and cost-effective solution. Offer a variety of styles, materials, and finishes to cater to different design aesthetics.

  1. Meal Kits and Meal Replacements

Meal kits and meal replacements have gained popularity among busy individuals and health-conscious consumers in the Philippines. These convenient options offer pre-packaged ingredients and ready-to-eat meals. Consider partnering with local food brands or creating your own meal kits to provide easy and nutritious dining solutions.

  1. Tea and Coffee

Tea and coffee are beloved beverages in the Philippines, making this category a lucrative market. Offer a diverse selection of high-quality teas and coffees, including different flavors, blends, and origins. Consider showcasing specialty and artisanal options to cater to enthusiasts who appreciate unique and premium brews and you will find yourself tapping into a category of products with high demand in Philippines.

  1. Signage

Signage plays a crucial role in marketing and communication for businesses. Offer a range of signage solutions, including outdoor signs, banners, posters, and digital signage. Focus on providing customizable options to meet the specific branding needs of different businesses, ensuring high visibility and effective messaging.

  1. Bicycle accessories

As more Filipinos embrace cycling for fitness and transportation, the demand for bicycle accessories has soared. Stock a variety of accessories such as helmets, lights, locks, racks, and repair kits. Additionally, offer specialized items like cycling apparel, gloves, and hydration solutions to cater to the needs of avid cyclists.

  1. Subscription Food Products

Subscriptions for food products have gained popularity among convenience-seeking consumers all over the world. Offer subscription services for meal plans, snack boxes, or specialty food items. Provide flexibility in customization and delivery frequency to accommodate individual preferences. Collaborate with local food producers to showcase unique flavors and support small businesses.

  1.  Eco-friendly Products

The demand for eco-friendly products is on the rise in the Philippines as consumers become more environmentally conscious. Offer a wide range of sustainable and eco-friendly options, including reusable bags, bamboo utensils, biodegradable packaging, and eco-friendly cleaning products. Educate customers about the benefits of eco-friendly choices to drive awareness and adoption.

  1. Home Storage Containers

Storage containers are practical and essential items for organizing spaces and every Asian household’s favorite product to have in heaps. Offer a variety of storage containers, bins, baskets, and shelving solutions to maximize storage efficiency. Consider different sizes, materials, and designs to cater to various organizational needs, from kitchen pantry organization to closet storage solutions.

  1.  Furniture

Furniture is a significant investment for homes, offices, and businesses. Offer a diverse selection of furniture pieces, including sofas, tables, chairs, beds, and cabinets. Consider providing a range of styles, from contemporary to classic, to cater to different design preferences. Emphasize quality, durability, and comfort to attract discerning customers.

  1. Snacks

Snacks are always in high demand in the Philippines, with a preference for a variety of flavors and textures. Offer a wide selection of snacks, including chips, cookies, nuts, candies, and local delicacies. Cater to different dietary preferences by including options like gluten-free, vegan, or low-sugar snacks to appeal to a broader customer base.

  1. Health and Wellness products

The health and wellness industry is thriving in the Philippines, driven by increasing awareness of self-care. Offer a range of health and wellness products such as vitamins, supplements, fitness equipment, and essential oils. Consider collaborating with health professionals or influencers to provide expert recommendations and build trust with customers.

  1. Video Games and Consoles

Video games and consoles have a dedicated and passionate consumer base in the Philippines. Stay updated with the latest gaming trends and offer a wide selection of gaming consoles, accessories, and popular game titles. Provide pre-order options for highly anticipated releases to attract avid gamers and offer a seamless gaming experience.

  1. Home improvement goods

Home improvement goods cater to individuals looking to enhance and renovate their living spaces. Offer a variety of products such as tools, paints, lighting fixtures, bathroom fixtures, and flooring materials. Provide expert advice or DIY guides to assist customers in their home improvement projects and offer comprehensive solutions for their needs.

Tips for finding and selling high-demand products

Finding and selling high-demand products is key to running a successful business in the Philippines. Here are some tips to help you identify and capitalize on such products:

Research consumer trends

Stay up-to-date with the latest consumer trends in the Philippines. Keep an eye on popular products and categories that are gaining traction among consumers. This can be done by following industry reports, reading market research, and monitoring social media discussions.

Analyze market gaps

Identify gaps or unmet needs in the market. Look for products that are in high demand but have limited availability or are not offered by many sellers. By catering to these gaps, you can tap into a niche market and establish a competitive edge.

Consider local preferences

The Philippines is a diverse country with unique preferences across different regions. Take into account the cultural, geographical, and socioeconomic factors that influence consumer choices. Tailor your product selection to cater to the specific needs and preferences of your target audience.

Keep an eye on overseas products

International products can often bring fresh and exciting options to the Philippines market. By keeping an eye on overseas products, you can discover unique items that have the potential to resonate with local consumers. Here’s how:

  • Follow cross-border trends and stay informed about international trade shows.
  • Utilize international e-commerce platforms to access a wider range of products.
  • Evaluate overseas products for compatibility with the Philippine market.

Explore local marketplaces for competition

Local marketplaces are valuable sources of information for understanding consumer demand and gauging the competition. Start by researching popular local e-commerce marketplaces and identifying the major online marketplaces and e-commerce platforms that are widely used in the Philippines such as Lazada, Shopee, and Zalora. 

Examine customer reviews and ratings on local marketplaces and use this feedback to identify product gaps or areas where you can differentiate yourself from competitors. Moreover, keep an eye on the strategies and promotions employed by your competitors on local marketplaces. Their tactics can provide valuable insights into what works and help you refine your own selling approach.

Use Google Trends and Search Tools to find opportunities

Google Trends and other search tools can be powerful allies in identifying product opportunities and predicting demand. Here’s how you can utilize them:

  • Explore Google Trends to identify rising trends and emerging product categories.
  • Utilize keyword research tools to target the right audience effectively.
  • Analyze search volume and competition for specific keywords in your niche.


Starting an e-commerce business is tough. Nevertheless, with this list, you will know where to begin. Not just that, we have also listed ways to ensure that you are also able to continue exploring the different possibilities within the niche of your choice. Conduct your own research using these methods and you can build a brand that will most definitely stand out of the crowd. 

And if it is logistics that you are worried about, leave it to a 3PL company like Locad. With a 3PL at your service, you will be able to focus on the parts of your business that really matter. Sign up with Locad today and find yourself a step ahead of others in the business!


What are the most consumed products in the Philippines?

The most consumed products in the Philippines are all in the food category. These include rice, coffee, salt, bread, and cooking oil – all items used in the day-to-day meals of the common Filipino people.

What is the Philippines’ biggest export?

The biggest export for the Philippines is electronic products, followed by woodcrafts and furniture and food products such as coconut, pineapple, and abaca.

What is the Philippines’ biggest industry?

The biggest industries in the Philippines are agriculture, shipbuilding, food, electronics, woodwork, mining, and mineral processing.

What are the most popular online stores in the Philippines?

The most popular online stores in the Philippines are Lazada, Zalora, eBay, Shopee, TikTok shop, Facebook Marketplace, Carousel, and Metrodeal, among many others.

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