Starting an e-commerce business today is often a toss-up between having a brand new, never-before-done product or tapping into an already existing market. And while having a new idea can often solve existing pain points for consumers, it is always a far safer bet to set your sights on things that are doing well.
But where does one start exactly? There are a plethora of products and thousands of variants of each product. And with the rise of internet consumption, this trend is only an upward trajectory. In fact, in 2022, over 59% of Singaporeans used an online store to make purchases. This number is only said to rise to a whopping 67% by 2025.
Read along as we look at the most important e-commerce platforms in Singapore and what consumer products are in high demand in Singapore.
Online selling platforms in Singapore
Online selling platforms have revolutionized the way Singaporeans shop, offering convenience, variety, and competitive prices. Whether you’re seeking global goods, fashion-forward finds, or unique treasures, these platforms cater to diverse needs and preferences, making online shopping an enjoyable and rewarding experience. Here are four e-commerce platforms that Singaporeans swear by.
As one of the world’s largest online marketplaces, Amazon has quickly gained popularity in Singapore. Offering a wide range of products that are a must-buy in Singapore across various categories, Amazon provides a convenient and reliable shopping experience. With its user-friendly interface and robust delivery network, customers can easily find and purchase their desired items, including electronics, fashion, beauty products, and more.
Moreover, Amazon Prime members enjoy additional benefits such as free and fast shipping, access to exclusive deals, and Prime Video streaming services. Amazon’s reputation for customer satisfaction and reliable service has made it a go-to platform for Singaporeans seeking quality products at competitive prices.
EZBuy is a popular online shopping platform in Singapore, known for its extensive range of products sourced from various countries. With a focus on providing customers with access to international goods at affordable prices, EZBuy simplifies the process of purchasing products from overseas. The platform offers a wide selection of fashion, electronics, home essentials, and more, making it a one-stop destination for global shopping.
EZBuy also provides features like bulk shipping, which allows customers to consolidate their purchases from different sellers and save on shipping costs. Its commitment to affordability and convenience has made EZBuy a preferred choice among Singaporeans looking for unique and cost-effective products.
Zalora is a leading online fashion platform that caters to the style-conscious population in Singapore. Specializing in clothing, footwear, and accessories, Zalora offers an extensive collection of local and international brands. With its sleek interface and curated selection, the platform makes it easy for shoppers to explore the latest fashion trends and find the perfect outfit.
Zalora’s commitment to providing a seamless shopping experience is reflected in features such as free and fast shipping, easy returns, and a wide range of payment options. Additionally, Zalora frequently collaborates with influencers and designers to bring exclusive collections, further enhancing its appeal among fashion enthusiasts.
A pioneer in the e-commerce industry, eBay continues to be a popular choice for online shoppers in Singapore. Known for its diverse range of products, including new and used items, eBay offers a treasure trove of unique and hard-to-find goods. From collectibles and antiques to electronics and home decor, eBay provides a platform for both individuals and businesses to buy and sell. The auction-style format and competitive bidding often make shopping on eBay an exciting experience.
Furthermore, eBay’s buyer protection policies and secure payment options ensure a safe and trustworthy transaction process. With its long-standing reputation and vast product selection, eBay remains a reliable online shopping platform for Singaporean consumers.
Lazada is a leading e-commerce platform in Southeast Asia, including Singapore. With its user-friendly interface, diverse product range, and reliable delivery services, Lazada has gained a significant customer base in Singapore.
From electronics and home appliances to fashion, beauty, and groceries, Lazada offers a one-stop shopping destination for Singaporean consumers. The platform features both local and international sellers, providing customers with an extensive selection of products at competitive prices. Lazada’s frequent promotions, flash sales, and exclusive collaborations further enhance its appeal, making it a preferred choice for online shopping in Singapore.
21 Top-Selling Product Categories in Singapore Online
From electronic accessories to pampering skincare and snacks, the most popular products in Singapore are indicative of the trends and needs of Singaporean online shoppers. And with the added convenience of online platforms, finding and purchasing these products has never been easier, enabling individuals to enhance their lifestyles and fulfill their desires with just a few clicks.
Here are the 21 most popular products in the Singapore e-commerce market.
- Electronic Accessories
From smartphone cases to wireless headphones, electronic accessories are in high demand in Singapore’s online market. With a tech-savvy population, Singaporeans are constantly seeking the latest gadgets and accessories to enhance their digital lifestyles making them one of the most high-demand products in Singapore.
- Bathroom Accessories
Bathroom accessories like shower curtains, organizers, and towel sets are popular choices for Singaporean online shoppers. These functional and stylish items help transform bathrooms into personalized sanctuaries, providing both practicality and aesthetics.
- Kitchen supplies
Singaporeans love to explore their culinary skills, making kitchen supplies a sought-after category. From cookware and utensils to kitchen gadgets and appliances, online platforms offer a wide array of options to meet the cooking needs and preferences of every home chef.
- Home and household products
Home and household products encompass a range of essentials, including bedding, storage solutions, furniture, and decor. Singaporeans value creating comfortable and stylish living spaces, leading to a consistent demand for these products online.
- Fitness and Sports Equipment
The importance of fitness and active lifestyles is evident in Singapore’s online market, where fitness and sports equipment have gained significant traction. Online platforms offer a diverse range of equipment, including exercise machines, fitness trackers, sports gear, and accessories, enabling individuals to pursue their fitness goals and enjoy various sporting activities.
- Beauty supplies
With a strong emphasis on grooming and self-care, beauty supplies hold a prominent place in Singapore’s online shopping landscape. From skincare and makeup products to hair care and fragrances, online platforms provide a convenient avenue for Singaporeans to indulge in beauty rituals.
- Herbs & Spices
Singapore’s diverse culinary scene has fueled the popularity of herbs and spices. Online platforms offer an extensive selection of these flavorful ingredients, allowing home cooks to experiment with different cuisines and elevate their dishes.
Candles have become a popular addition to home decor, providing ambiance and a calming atmosphere. Whether scented or unscented, decorative or minimalist, candles find a steady market online in Singapore.
- Eco-friendly Products
Singaporeans are increasingly embracing eco-friendly alternatives in their daily lives. Online platforms cater to this demand by offering a range of sustainable products, including reusable straws, biodegradable packaging, and eco-conscious lifestyle essentials.
- Meal Kits and Meal Replacements
Singaporeans seeking convenience and healthy eating options turn to meal kits and meal replacements available online. These curated packages and pre-prepared meals offer a time-saving solution for busy individuals, providing nutritious and delicious options for breakfast, lunch, and dinner.
- Pet Supplies and Equipment
Pet owners in Singapore rely on online platforms to fulfill their furry friends’ needs. From food and treats to grooming supplies and toys, a wide range of pet supplies and equipment is readily available online, catering to the well-being and happiness of beloved pets.
With the rise of online shopping, buying shoes has become a breeze for Singaporeans. From trendy sneakers to formal footwear, online platforms offer an extensive collection of shoes for all occasions, ensuring that individuals can find the perfect pair with just a few clicks.
- Skincare Products
Skincare is a priority for many Singaporeans, resulting in high demand for skincare products online. From cleansers and serums to moisturizers and masks, online platforms provide a vast selection of skincare products to address different skin concerns and maintain healthy skin.
Singaporeans love their snacks, and online platforms cater to this indulgence by offering a wide range of local and international snack options. From savory treats to sweet delights, online shoppers can satisfy their cravings with a variety of snacks available at their fingertips.
- CBD Products and Oils
CBD products and oils have gained popularity among health-conscious individuals in Singapore. Online platforms provide access to a range of CBD-infused products, including oils, edibles, and skin care items, catering to those seeking potential wellness benefits associated with CBD.
- DIY kits
DIY kits have become increasingly popular in Singapore, allowing individuals to unleash their creativity and engage in hands-on activities. Online platforms offer a diverse range of DIY kits, including art and craft kits, DIY home decor, and even DIY beauty products, catering to the interests and hobbies of Singaporeans seeking a fulfilling and immersive experience.
- Health supplement
In pursuit of optimal health and well-being, Singaporeans turn to online platforms for a wide variety of health supplements. From vitamins and minerals to herbal extracts and probiotics, these supplements provide additional nutritional support, ensuring individuals can maintain a balanced and healthy lifestyle.
- Book Storage Equipment
As avid readers, Singaporeans often seek efficient and stylish storage solutions for their book collections. Online platforms offer a variety of bookshelves, bookends, and organizers to help book enthusiasts curate and display their literary treasures.
Singaporeans’ passion for cooking and dining experiences has fueled the demand for kitchenware online. From high-quality cookware sets and utensils to innovative kitchen gadgets and appliances, online platforms offer a comprehensive selection of kitchenware, allowing home cooks to equip their kitchens with the tools necessary for culinary excellence.
- Hair wigs and accessories
Hair wigs and accessories are popular among Singaporeans looking to experiment with their hairstyles and enhance their looks. Online platforms provide a wide range of options, including natural-looking wigs, hair extensions, and various styling accessories, empowering individuals to express their unique style and transform their appearance with ease.
- Car Accessories
Car enthusiasts and owners in Singapore rely on online platforms to enhance their driving experience. From practical accessories like car chargers and organizers to decorative items such as car decals and seat covers, online shopping offers a convenient avenue to customize and accessorize vehicles to reflect personal preferences and style.
No matter which of these high-demand products in Singapore you decide to produce, it is always a good idea to have a solid business plan in place. Moreover, it might help to have a robust inventory management system in place to help you navigate the complicated waters of e-commerce business in Singapore.
Nevertheless, if you find yourself at a crossroads about the logistics that entail starting a business, consider hiring a 3PL to simplify all processes for you. A 3PL service like Locad can not only offer you storage and shipping options but also offer you highly skilled industry professionals who can help your distribution needs greatly.
Don’t wait any longer and sign up with Locad today!
How is demand calculated?
Market demand is calculated by studying a few different factors such as the number of people seeking out the product, the availability of the product, and the amount of money people are willing to pay for it.
What are some ways in which products can be sold globally?
Selling products globally is an extensive process that involves studying market intelligence, implementing relevant marketing strategies, fulfilling logistics, and complying with every country’s rules and regulations.
What is high demand?
High demand is quantified by the popularity of anything in a particular market.
What are the major industries in Singapore?
The major industries in Singapore are agriculture, pharmaceuticals and biotechnology, Consumer business, energy and chemicals, and precision engineering among others.