What Is Fast-moving Consumer Goods (FMCG)?
As the name suggests, fast-moving consumer goods are items that are perishable or have a low shelf life and are sold at a lower price to stock out rapidly. These items are purchased frequently and regularly used – for example, meat, fish, dairy products, drinks, and many more. These are also known as consumer packaged goods.
Significance of Fast-moving Consumer Goods (FMCG) in E-commerce Logistics
As mentioned, Fast-moving consumer goods (FMCG) have the tendency to stock out early because of their perishability. FMCG products account for more than half of the customers as the products are always in high demand. Some of the advantages of FMCG are as follows:-
- It brings organic traffic to your website or marketplace
- The customer retention rate is significantly higher in FMCG
- This sector has the potential to become successful within a short period
- Customer loyalty also increases if you deliver good quality products
- Low-priced products are sold in high volumes
How Fast-moving Consumer Goods (FMCG) Works
Fast-moving consumer goods in based on distribution channels to a greater extent. It ensures that products should be delivered to the respective stores on time. The supply chain also plays an important role in the FMCG sector. If you have a high SKU with quality products and good distribution, then you can scale up your business very easily and quickly.
Use Case With Fast-moving Consumer Goods (FMCG)
Fast-moving consumer goods (FMCG) are present on grocery e-commerce websites or marketplaces. FMCG includes milk, fruits, jam, toothpaste, and many such household products that bring organic traffic to your website and build a strong customer base. .