What is Carrier Priority?
Carrier priority is delivering goods ordered on an e-commerce store on time and with the highest care within the deadline. Usually, customers with premium subscriptions are given carrier priority access.
Significance of Carrier Priority in E-commerce Logistics
The majority of the revenue in the life cycle of an e-commerce business comes from repeat customers. Giving those devoted customers first consideration will boost sales, encourage repeat business, and attract new clients. Here are some more advantages of carrier priority to consider:
- Quickest processing period: Orders that finish in the shortest period of time are given priority over their other time-consuming shipments under this carrier priority, which shortens the processing period.
- Customer satisfaction: Customers are pleased when orders are delivered to them faster. They might place additional orders from the e-commerce website with carrier priority.
Pre-requisites of Carrier Priority and How It Works
E-commerce businesses choose carrier priority and sort certain orders before others based on urgency. The following are some prerequisites for carrier priority:
- Delivery destination: Depending on the weather, the means of transportation, and other factors, some destinations need to be prioritized.
- Subscriptions: Customers with paid subscriptions may only receive the carrier priority option in the majority of orders.
Use Case With Carrier Priority
Carrier priority is one such feature that encourages customers to return to the same e-commerce for all of their purchases. As an illustration, take into account two types of customers that shop at an online store: subscribed and unsubscribed. Premium customers receive their orders earlier, which encourages them to make additional purchases. Additionally, loyal customers will tend to grow as they are given priority.