Top Products in High Demand in Australia for Your E-commerce Business

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If you are one of the very few lucky ones with a standout idea for the e-commerce marketplace, you may not be too worried about starting a business. However, for most, starting an online business in Australia is a means of passive income. But it is often quite a tedious task to decide what might sell. 

In a country like Australia, where the population spent close to 32 billion AUD on online purchases alone, this might be a lucrative pie to take a bite of. But remaining indecisive about your product could cost you. 

So here’s a list of high-demand products in Australia that you can use to incur profitability and top tips to help you establish yourself in the e-commerce realm.

The 21 Best High-Demand Products to Sell In Australia

If you’re still here and curious about what the ​​top-selling products in Australia are, let us help you out. Below is a comprehensive list of the 21 most popular products in Australia and how you could improve on already existing products to gain an upper hand over your competitors.

  1. Loungewear

With the increasing trend of remote work and casual lifestyles, loungewear has become a popular choice for Australians seeking comfort without compromising on style. From cozy sweatpants and hoodies to soft loungewear sets, offering a range of comfortable yet fashionable options can attract customers looking for versatile and relaxed clothing.

  1. Unisex clothing

Gender-neutral fashion is gaining momentum worldwide, and Australia is no exception. By offering unisex clothing options, you can tap into a larger customer base and cater to the growing demand for inclusive fashion. Focus on versatile designs, quality fabrics, and timeless styles that can be worn by anyone, regardless of gender.

  1. Sports Equipment

Australia has a strong sporting culture, with activities like cricket, rugby, swimming, and surfing being immensely popular. Capitalize on this by offering high-quality sports equipment and accessories. From fitness gear and training equipment to outdoor and water sports essentials, catering to the active lifestyles of Australians can generate significant demand for your products.

  1. Safety tools and face coverings

Given the global pandemic, safety tools and face coverings remain in high demand. Provide a range of protective gear such as face masks, hand sanitizers, and sanitizing wipes. Emphasize quality, comfort, and style to meet the ongoing need for personal protection while considering the local regulations and guidelines related to face coverings.

  1. Tech & Appliances

Australia has a tech-savvy population that values innovation and convenience. Consider offering the latest gadgets, smart home devices, and kitchen appliances that can simplify daily life. From smartphones and tablets to smart speakers and energy-efficient appliances, cater to the demand for cutting-edge technology and enhance the overall customer experience.

  1. Sustainably made and eco-friendly items

The consciousness around sustainability and environmental impact is growing in Australia. Offer a range of sustainably made and eco-friendly products, such as clothing made from organic or recycled materials, reusable household items, and zero-waste essentials. Highlight the eco-conscious features of your products to attract environmentally-conscious consumers.

  1. Streetwear

Street fashion has gained significant popularity among the younger generation in Australia. By offering trendy streetwear clothing, footwear, and accessories, you can tap into this thriving market. Keep up with the latest fashion trends, collaborate with local streetwear designers, and offer limited-edition collections to create a sense of exclusivity and desirability.

  1. Health & beauty items

Health and beauty products continue to be in high demand in Australia. Offer a wide range of skincare, haircare, and personal care items that cater to various needs and preferences. Consider including natural and organic options, as well as products that address specific concerns like sun protection, anti-aging, and sustainability.

  1. Wall art

Australians have a keen interest in home decor and creating stylish living spaces. Wall art, including paintings, prints, and posters, can significantly enhance the ambiance of a room. Offer a diverse selection of art pieces that cater to different tastes, from abstract and contemporary to landscapes and photography. Consider collaborating with local artists to add a unique touch to your collection.

  1. Subscription Food Products

With the convenience and excitement they offer, subscription food products have gained popularity in Australia. Provide curated boxes of gourmet snacks, specialty ingredients, or meal kits that cater to various dietary preferences. Emphasize the convenience of doorstep delivery and the opportunity to discover new and unique food experiences.

  1.  Mobile Electronics Accessories

As Australians rely heavily on their mobile devices, offering a range of mobile electronics accessories can be profitable. From phone cases and screen protectors to charging cables and wireless headphones, provide high-quality accessories that enhance the functionality and style of smartphones and tablets.

  1.  CBD Products and Oils

The demand for CBD products and oils has been on the rise in Australia. Offer a variety of CBD-infused products such as tinctures, creams, and edibles that promote wellness and relaxation. Ensure your products comply with Australian regulations regarding CBD content and labeling.

  1.  Tea and Coffee

Australians have a strong affinity for tea and coffee. Offer a wide selection of premium loose-leaf teas, coffee beans, and ready-to-brew coffee blends. Highlight the origin, flavor profiles, and brewing techniques to appeal to enthusiasts seeking a unique and flavorful experience.

  1. Hair Styling Tools

Haircare is a significant part of Australians’ grooming routines. Provide a range of high-quality hair styling tools, including hairdryers, straighteners, curling irons, and brushes. Focus on innovative features, such as heat protection technology and customizable settings, to meet the demands of various hair types and styles.

  1.  Children’s Toys

The Australian toy market is thriving, making it an excellent opportunity for sellers. Offer a diverse range of children’s toys, from educational and developmental toys to outdoor play equipment and board games. Keep up with the latest trends and ensure your products meet safety standards.

  1.  Furniture

With the growing focus on home improvement and interior design, selling furniture can be highly profitable. Offer a wide selection of stylish and functional furniture pieces for different rooms and purposes. Consider catering to the demand for sustainable materials and space-saving solutions.

  1.  Home Office Equipment

The rise of remote work has increased the demand for home office equipment. Provide ergonomic chairs, adjustable desks, lighting solutions, and storage options that create comfortable and productive workspaces. Emphasize the importance of a well-equipped home office for productivity and work-life balance.

  1.  Power tool accessories

As Australians engage in DIY projects and home improvements, offering power tool accessories can be lucrative. Provide a range of attachments, blades, and accessories compatible with popular power tools. Highlight the durability and compatibility of your products to appeal to DIY enthusiasts and professionals.

  1.  Watch accessories

Watches are timeless accessories, and offering watch accessories can complement your product range. Provide watch straps, display cases, cleaning kits, and tools that cater to different watch styles and sizes. Focus on quality materials and craftsmanship to attract watch enthusiasts.

  1. Coffee products

Coffee culture is thriving in Australia, and offering coffee-related products can be a lucrative venture. Provide coffee brewing equipment, reusable coffee cups, and coffee accessories like grinders and filters. Highlight the craftsmanship and flavor profiles of your products to appeal to coffee aficionados.

  1.  Wedding dresses

The wedding industry in Australia presents a significant opportunity for sellers. Offer a diverse range of wedding dresses, from traditional to modern styles, catering to different tastes and budgets. Provide customization options, detailed sizing charts, and exceptional customer service to ensure a memorable shopping experience for brides-to-be.

Top tips for selling into the Australian e-commerce market

Now that you have an idea of the top-selling online products in Australia, you might be wondering how you can set yourself apart from the competition. Here are four of the best ways to ensure continued success for your brand.

Offer 2-day delivery

When it comes to the Australian e-commerce market, fast and reliable shipping is crucial. Australians have come to expect efficient delivery services, and offering a 2-day delivery option can give your business an edge over others. Consider partnering with local shipping providers or utilizing fulfillment centers strategically located across the country to ensure timely delivery. Furthermore, offer your customers accurate tracking information to ensure transparency and peace of mind.

Localize content

To effectively connect with Australian consumers, it’s important to tailor your content to their preferences and cultural nuances. Localization involves adapting your website, product descriptions, and marketing materials to resonate with the local audience. This includes using Australian English, incorporating local imagery, and understanding the unique preferences and values of Australian consumers.

Conduct appropriate research

Thorough market research is key to understanding the Australian e-commerce landscape and identifying opportunities for success. Dive into market trends, consumer behavior, and competitor analysis to gain insights that can inform your marketing strategies and product offerings. By understanding the local market dynamics, you can better position your products and target the right audience. In addition to this:

  • Analyze market trends, including popular product categories and emerging niches.
  • Study consumer behavior and preferences specific to the Australian market.
  • Conduct competitive research to identify gaps and differentiate your offerings.

Work out logistics kinks

To continue on the first point, efficient logistics and smooth operations are vital for a successful e-commerce business in Australia. Streamline your supply chain, optimise inventory management, and address any potential issues in e-commerce warehousing, transportation, and order fulfillment in Australia. By ironing out logistics issues, you can enhance customer satisfaction and stay ahead of your competitors.


Listed above are all 21 categories of products that can yield excellent results in your endeavors to start an e-commerce business in Australia. Nevertheless, it is crucial to keep researching these niches and implementing changes as and when necessary. This is why, we have listed a range of tips to help you establish your business in the Australian e-commerce market. 

Selling into the Australian e-commerce market requires a combination of understanding local consumer preferences, providing efficient shipping options, conducting thorough research, and ensuring efficient logistics. By following these top tips, you can increase your chances of success and maximize your sales in Australia.

However, if you really want to ensure seamless logistics, hand over your operations to a 3PL company in Australia. One like Locad can help you find the footing that you may have been lacking all this while. Not only will you ace warehousing, but you will also have access to some of the foremost experts in the industry and trained warehouse staff who will handle your products with care.

Don’t wait too long. Outsource your logistics with Locad today and start focusing on the things that truly matter!


What products are the easiest to sell online?

Fashion and clothing items are generally the easiest to sell online. These may include women’s and men’s apparel, shoes, accessories, and even baby and children’s clothing.

What are Australia’s top 5 imports?

The top 5 imports of Australia include mineral fuels, machinery, electrical equipment and machinery, vehicles, and pharmaceuticals.

What are the top 3 products Australia is famous for?

Australia famously exports severals, ores, slags, and ash, precious metals and gems, and mineral fuels. Moreover, it is known for its cereal and even the thriving meal industry.

Which products are most in-demand in Australia?

 Most visitors of the country are inclined towards buying classically Australian goods such as Kangaroo leather products, opal gemstones, vegemiteAustralian wine, traditional arts and handicrafts and tree tea oil.

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