What is a QR Code in E-commerce?
A Quick Response Code (QR Code) is a two-dimensional barcode used in e-commerce to store information about a product or transaction. A QR Code can be scanned by smartphones to quickly direct customers to a product page, website, or other digital content. It contains various data, including pricing, discounts, payment information, and website links.
Significance of QR Code in E-commerce
QR code have become increasingly popular in e-commerce due to their ability to store and share large amounts of data quickly and easily. They can be used to link customers to product pages, store loyalty programs, and even complete transactions.
The benefits of QR code are –
1. Increased reach: QR code can help to reach a wider audience by allowing them to access product information or promotional materials quickly. This can help to boost brand awareness and sales.
2. Tracking: It is used to track customer behaviors and preferences to understand their needs better and target them with more relevant products and services.
3. Improved efficiency: Customers can quickly access information about products and services, reducing the time it takes for them to make a purchase.
4. Increased security: QR codes can be used to securely store payment information, making payments more secure for customers.
5. Cost savings: It helps to reduce costs by eliminating the need for expensive printed materials, such as brochures, flyers, and posters.
Prerequisites to Calculate QR Code and How It Works
Following are the prerequisites to implementing QR code –
- Adobe Photoshop or a website-based QR code generator.
- Each module contains a small amount of data stored as binary code. Binary code consists of a series of 0s and 1s, representing the data encoded in the QR code.
When a smartphone or other device scans a QR code, it reads the binary code in the modules and decodes it into the information stored in the QR code. This information can include links to websites, text, images, and more.
Use Case With QR Code
QR codes can be found on a variety of products and in a variety of places. A real-life QR code example can be found in a billboard advertisement. When scanned with a smartphone, the code can take the user to a website with more information about the advertised product .
