What are Returns?
Returns are a dominant aspect of business, where a customer returns a product to its respective seller or manufacturer. Faulty products and inconsistent product descriptions are the primary reasons for returning a product. Updating product information or ensuring safe transportation is a proven way to decrease the return rate.
Significance of Returns in an E-commerce Shipping and Delivery
Instances of product returns can bring crucial insights to companies. This highlights what is not working for your customers and how to improve. The most important benefits are listed below.
- Description optimization: Inaccurate information is one of the primary reasons for product return. Brands that have faced a product return due to the mentioned reason can identify such drop-off points and change them accurately.
- Identify poor service: Customers who receive a damaged product often return them. Such instances allow a company to identify faults with its partner shipping company.
How Returns Works and Prerequisites for Returns
The return prerequisite is fulfilled whenever a customer raises a ticket for the same. Once a ticket has been submitted, the steps mentioned below follow.
- Issue confirmation: A brand must confirm the issue before sending a courier.
- Reverse shipping: After the problem is approved, the process to collect and return the product is transferred to the partner shipping company.
Use Case With Returns
Returns are relatively common, and every instance can serve as a use case. For example, a customer ordered a watch but discovered it was already broken. So they send a picture for verification, and the brand picks it up from their home while providing them with a replacement/refund.