What is On Board?
Customer onboarding is defined as the process that online users have to go through to become a client or a customer. It involves every instance of interaction and engagement with a company, vendor, or brand. The on board process is essential because it helps brands enhance the ongoing relationship between a customer, a brand, and its product.
Importance of On Board in E-commerce Shipping and Delivery
The sole purpose of onboarding is to learn more about customer experience and its influence on the brand.
- When a customer is brought on board, the entire process involves enhancing customer experience and building meaningful relationships.
- Any business can apply the onboarding process to improve the overall lifetime value of a client or customer to bring in repeat sales.
How On Board Works and Its Prerequisites
The customer onboarding process starts when new users take the initiative to start using a company’s product. It covers the entire journey starting from the first sign-up for product activation as well as the first use. During this process, the business initiates the product or service to the customer. The prerequisites of this initiation include:-
- Providing crucial information about the product
- Providing the selling point of the product (Benefits and uses)
- Offers engagement to make sure that the customer gets the most from their purchase.
When the customer is already looped into the buying cycle, brands primarily focus on:-
- Content marketing
- Direct engagement for lead nurturing
After a user is converted into a paying customer the process of content marketing and engagement changes its dynamics to begin the onboarding process.
Use Case With On Board
Suppose a company is able to attract new customers to make purchases. To start their journey as a customer, they have to onboard them and provide them with relevant information on the product and website. Some companies also ask for product preferences to enhance their shopping experience.