What are Double Day Sales?
Double-day sale is a strategy practiced by e-commerce companies with which they release enticing offers for their customers. In this strategy, the companies launch sales on double days, such as 9/9, 10/10, and so on, for a limited time. It is also known as Mega Sale Day because customers get enticing offers for a limited time.
Significance of Double Day Sales in E-commerce Logistics
Double-day sales help entrepreneurs increase their customer base by attracting them with exciting offers. Here are some of the ways by which they can get benefit from double-day sales:-
- Doubleday sales are the best way to cut costs in customer acquisition and bring double sales.
- It can also help e-commerce with releasing old inventories. They can create combo packs for their customers where they can attach the least popular product with the most asked one and put it in on a double-day sale.
How Double Day Sales Works?
Here are some of the ways by which you can carry out double-days sale:-
- Entrepreneurs need to analyze their current sales trends and then roll out the campaign. Choose your target audience and marketplace.
- Keep your inventory in stock and strategically release offers and combos.
- Be very clear with the delivery services such as picking, packing, estimate time for delivery, and so on.
- Redesign your website or application, especially for double-day sales, which could attract more customers. Make it understandable and accessible.
- Don’t forget to take customer feedback about their overall experience and views about products received.
Use Case With Double Day Sales
For example, some e-commerce brands offer a discount to acquire new customers. In every category, most consumers buy a product during the double day sales because of the discounts. It is a highly effective customer attraction strategy for these festive online shopping day events. It not only helps businesses to expand but also helps them understand their customers better.