If you’re an e-commerce business looking to start or grow your presence on Shopee, this is your go-to content. We’ve compiled a list of the hottest categories and products selling, like hotcakes on the platform, giving you valuable insights into what to stock in your store.
Shopee is one of the most popular e-commerce platforms in the Philippines, with millions of shoppers browsing and buying products on the app every day. As an e-commerce seller, it’s crucial to identify the most sold items in Shopee Philippines to maximise your sales and profits. In this article, we’ll highlight the top-selling categories and products on the platform in 2024 based on our research and analysis of consumer trends and shopping data.
Whether you’re just starting your e-commerce journey or looking to expand your product offerings and considering what to sell in shopee, this article will provide the insights you need to succeed. So, let’s dive in and discover the top-selling categories and products you should sell on Shopee!
Top-selling Products In Shopee Philippines 2024
Shopee Philippines offers a wide range of products for every shopper’s needs, and e-commerce businesses can benefit from identifying the top-selling categories and products on the platform. This helps to make aware the business owners on what to sell on Shopee. Here are the top selling items in Shopee Philippines in 2024:
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Top Selling Product & Category on Shopee Philippines: Fashion
Fashion is something that garners top sales in Shopee Philippines. Clothing, shoes, and accessories are always one of the most bought item in shopee, making them a lucrative category for e-commerce businesses. Here are the top-selling fashion products for women and men on Shopee Philippines.
Women’s clothing and accessories
Dresses, tops, and skirts are popular products in the Philippines in this category, as well as bags, jewellery, and sunglasses. Midi dresses are particularly in demand, as they are versatile and can be worn for different occasions.
Men’s clothing and accessories
T-shirts, jogger pants, and shorts are popular for men, as well as caps, sunglasses, and watches. Jogger pants, in particular, have been gaining popularity among men who want a comfortable and stylish alternative to traditional pants.
Shoes and footwear
Sneakers and trainers are always in demand, as they can be worn for sports, fitness, or casual occasions. Sandals and slippers also garner top sales in shopee, especially during the summer months.
By offering various fashion products for both men and women, you can attract a wide range of customers and potentially increase your sales on Shopee.
Remember that trending products in the Philippines can change quickly, so it’s important to stay up-to-date and offer stylish and comfortable products.
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Top Selling Product & Category on Shopee Philippines: Electronics
Electronics is one of the most top-selling products in shopee Philippines 2024, and for a good reason. With the ever-growing demand for technology, it’s no surprise that electronic gadgets and accessories are hot sellers.
If you’re an e-commerce business owner looking to sell electronics on Shopee, you might want to consider offering the following products:
Power banks
Power banks are a convenient and essential accessory for anyone with a smartphone or tablet. They come in different sizes and capacities, making it easy for customers to choose the best fit their needs.
Bluetooth earphones
With the rise of remote work and online classes, Bluetooth earphones have become a must-have for many people. They offer convenience and freedom of movement, making them a popular choice for music and podcast lovers.
USB flash drives
USB flash drives are handy storage devices for people who need to transfer files from one device to another. They come in different storage capacities, ranging from 8GB to 512GB, making them versatile and useful for a wide range of customers.
By offering these popular electronics products, you can tap into a large customer base and potentially increase your sales on Shopee. Just source high-quality and reliable products to ensure customer satisfaction and repeat business.
Top Selling Product & Category on Shopee Philippines: Health and Beauty
The health and beauty category is another lucrative Shopee Philippines market, with personal care, skin care, and supplements products. Here are the top-selling health and beauty products on Shopee Philippines:
Skincare and cosmetics
Filipinos are known for their skincare routines, so skincare and cosmetics are always in demand. Korean skincare sets, in particular, have gained popularity in recent years because of their effective and affordable products.
Haircare and styling
Hair straighteners, curlers, and blow dryers are popular items in this category, as well as hair treatments and styling products. With the increasing number of people working from home, more are investing in haircare and styling products to look their best during video calls.
Vitamins and supplements
As people become more health conscious, vitamins have become one if the most searched products in shopee. Collagen supplements, in particular, have gained popularity in recent years because of their anti-ageing and skin health benefits.
By offering various health and beauty products, you can tap into a growing market in Shopee Philippines.
Note that these products are often sensitive and require careful handling and storage to ensure their quality. Partnering with a reliable logistics and fulfillment provider like Locad can ensure that your products arrive in excellent condition to your customers.
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Top Selling Product & Category on Shopee Philippines: Home and Living
Home and Living is an essential category that e-commerce businesses can’t afford to miss, making it one of the most sold items in shopee. With the shift towards more people staying at home, there has been an increasing demand for home-related products.
The Home and Living category has three sub-categories that cover a wide range of products.
Home Appliances
Home appliances such as air purifiers, vacuum cleaners, and humidifiers are one of the most high demand products in the Philippines for functionality and health benefits. Shopee users are also more environmentally conscious, so demand for energy-efficient appliances has increased.
Home Decor
Home decor and furniture are in high demand as people spend more time at home. Unique wall art and paintings, comfortable bedding sets and sheets, and stylish chairs and tables are some of the top products in this sub-category.
Kitchen & Dining
Lastly, the Kitchen and Dining sub-category is popular, with consumers on the lookout for kitchen organisers and storage solutions, dinnerware and utensils, and cookware and bakeware. With more people cooking and eating at home, e-commerce businesses can capitalize on this trend by offering a wide range of products in this sub-category.
As an e-commerce business, it’s worth considering adding Home and Living products to your inventory, as this category is expected to grow in popularity in 2024.
Top Selling Product & Category on Shopee Philippines: Food
Food is a popular category on Shopee Philippines, and it covers a wide range of products related to food and beverage. Shopee users seek various food items catering to different dietary preferences and lifestyles.
Some of the most popular products within the Food category include:
Snacks
Snacks are a popular item in the Food category, and Shopee users are looking for a range of healthy, tasty, and convenient options. This includes snacks high in protein, low in carbs, gluten-free, and vegan.
Beverages
Beverages such as coffee, tea, and energy drinks are popular products in this category. Shopee users are looking for a variety of healthy, flavorful, and energising options.
Cooking Ingredients
Shopee users also look for cooking ingredients such as spices, cooking oil, and condiments. This includes various options catering to different dietary preferences and health requirements, such as organic and non-GMO products.
Meal Replacements
Meal replacements such as protein shakes and bars are also popular items in the Food category. These products are ideal for people who are always on the go and need a quick, healthy meal option.
Kitchen Appliances
Kitchen appliances such as blenders, food processors, and juicers are also in demand within the Food category. These appliances help users prepare healthy and delicious meals at home, and they can be a great investment for anyone looking to improve their diet.
In addition to these popular product categories, Shopee users are also looking for food containers and storage solutions to keep their food fresh and organised. This includes food storage containers, lunch boxes, and meal prep bags.
Overall, the Food category on Shopee Philippines is a thriving one, with plenty of options for users to choose from. As an e-commerce business, offering various food products can be a great way to attract new customers and keep existing ones coming back.
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Top Selling Product & Category on Shopee Philippines: Parenting
Parenting is a highly popular Shopee category list and it caters to parents and caregivers looking for products and supplies related to childcare and child development. The Parenting category covers a wide range of products, including:
Diapers and wipes
Diapers and wipes are essential products for parents with young children. Shopee users are looking for a variety of affordable, high-quality, and eco-friendly options.
Baby food and formula
Baby food and formula are also popular products in the Parenting category. Shopee users are looking for options that are nutritious, easy to prepare, and safe for their babies.
Baby gear
Baby gear such as strollers, car seats, and cribs are popular in the Parenting category. Shopee users are looking for safe, durable, and comfortable products for their babies.
Toys and games
Toys and games are essential for child development and are also popular Shopee products in the Parenting category. Shopee users are looking for educational, fun, and safe products for their children.
In addition to these popular Shopee product categories, users are also looking for parenting books and guides to help them navigate the challenges of raising children. This includes books on child development, discipline, and parenting techniques.
Overall, the Parenting category on Shopee Philippines is thriving, with plenty of options for parents and caregivers. As an e-commerce business, offering various parenting products can be a great way to attract new customers and keep existing ones coming back.
With these top-selling categories and products in mind, it’s important to stay competitive by optimising your product listings, providing excellent customer service, and taking advantage of promotions and campaigns on Shopee Philippines. And when it comes to ensuring efficient and reliable logistics and fulfillment for your e-commerce business, partnering with a trusted provider like Locad can help you stay ahead.
Next, we’ll explore some best practices for selling on Shopee Philippines to help you maximize your success on the platform.
Top-selling Products In Shopee Philippines: Trend Graph for 2021, 2022, 2023, and 2024
Consumer preferences have always been dynamic in the Philippine industry. Let’s take a look at few of the most in demand products in the Philippines throughout the years 2021 to 2024.
2021:
The year 2021 saw a surge in demand for trendy clothing, footwear, and Korean beauty products. Shopee became a go-to platform for Filipinos to discover the latest fashion trends at affordable prices. Products such as shoes and blouses became popular.
Additionally, in 2021, the growing dependence on technology led to the rise in demand for electronics such as smartphones, wireless earphones, and portable chargers.
2022:
The pandemic gave birth to quite a lot of gamers among the country. The Philippines’ thriving gaming community continued to propel the sales of high-performance gaming laptops and consoles.
Similarly, with the pandemic’s lingering effects, Filipinos prioritized health and immunity. Multivitamins, supplements, and sanitizing products were among the most in-demand items in 2022.
2023:
When it comes to top-selling products in Shopee Philippines 2023, Filipinos were keenly into both fashion and function. Fashion and apparel has been one of the most in demand products in the Philippines 2023 with items such as stylish tops, pants, and lingerie helped drive sales. Electronics also played a significant role with smartphones, such as Realme, being the most popular item.
The beauty world consisted of liquid lipsticks, waterproof eyeliners, and nail art sets being the most sold items in Shopee Philippines. Additionally, products such as Aqua Flash and Converse shoes remained one of the Shopee best selling product in 2023.
2024:
The year 2024 is predicted to see a rise in demand for smart home devices like smart speakers and lighting systems, reflecting Filipinos’ growing enthusiasm with technology.
On the other hand, the gaming scene continues to thrive, with Filipinos seeking the latest high-performance gaming laptops and consoles. Additionally, the youth of the country are growing more environmentally conscious and they might prioritize value for money while still seeking eco-friendly options.
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Bonus: Best Practices For Philippine Sellers For Selling on Shopee
From our experience of working with over 500+ e-commerce brands in the Southeast Asia market, here are some best practices for selling on Shopee Philippines that we recommend:
Optimize your product listings
Shopee users are looking for products that are accurately described and visually appealing. To optimize your product listings, use clear and concise language in your descriptions, include high-quality product images from multiple angles, and use relevant keywords to help your products appear in search results. Make sure your pricing is competitive with other sellers offering similar products.
Offer promotions and discounts
Shopee users love promotions and discounts, so offering them can be a great way to attract new customers and increase sales. Consider running promotions during peak shopping periods, such as Christmas or Valentine’s Day or for specific products or categories to drive traffic to your store.
Provide excellent customer service
Providing excellent customer service is key to building customer loyalty on Shopee Philippines. Respond promptly to customer inquiries and complaints, be polite and friendly in your communication, and be willing to go above and beyond to resolve any issues. You can also encourage customers to leave positive reviews of your products and services.
Use social media marketing
Promote your products and store them on social media platforms like Facebook and Instagram to reach a wider audience. Consider collaborating with influencers in your niche to showcase your products or running social media ads to increase your visibility. Ensure you include links to your Shopee store in your social media posts. Learn more about how to promote your Shopee store using Facebook ads.
Take advantage of Shopee’s features
Shopee offers a variety of features to help sellers promote their products and grow their businesses. Shopee Live is a live-streaming platform that allows sellers to showcase their products and interact with potential customers in real time. In contrast, Shopee Ads allows sellers to target specific audiences and increase their visibility on the platform.
You can also participate in Shopee’s various campaigns and events, such as the Shopee 9.9 Super Shopping Day or the Shopee Mall Brand Festival, to increase your exposure and attract more customers to your store.
Continuously improve your product offerings
It’s important to continuously improve your product offerings to keep up with changing consumer trends and preferences. Monitor customer feedback and reviews to identify areas for improvement, and consider expanding your product range to appeal to a wider audience.
Offering unique and high-quality products can set you apart from other sellers and help you build a loyal customer base on Shopee.
Optimize your logistics and fulfillment processes
Finally, efficient logistics and fulfillment are critical to providing a great customer experience on Shopee. Choose a reliable logistics and fulfillment partner (such as Locad), to help you streamline your processes and ensure the timely delivery of your products to customers. Ensure you have a good system for tracking and managing orders and keeping customers informed about the status of their orders.
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Social Media Marketing Apps for Philippine E-commerce Sellers
Social media marketing apps can help you to manage your social media accounts, create and schedule content, track analytics, and engage with your audience.
Here are a few of the most popular social media marketing apps:
Buffer: Buffer is a popular social media scheduling app that allows you to schedule posts to multiple social media platforms, including Twitter, Instagram, Facebook, LinkedIn, and Pinterest.
Hootsuite: Hootsuite is another popular social media management app that allows you to schedule posts, track analytics, and engage with your audience on multiple social media platforms.
Sprout Social: Sprout Social is a comprehensive social media marketing platform that offers a variety of features, including scheduling, analytics, and engagement tools.
Social Sprout: Social Sprout is a user-friendly social media marketing app that is perfect for small businesses and entrepreneurs.
Tailwind: Tailwind is a social media marketing app that is specifically designed for Pinterest and Instagram.
BuzzSumo: BuzzSumo is a social media monitoring and analytics tool that helps you to find and share popular content.
Wrapping Up
To sum it up, staying on top of the latest trends and consumer preferences is crucial for Shopee Philippines sellers who want to attract more customers and increase their sales. However, it’s not just about what you sell but also how you sell it. Efficient logistics and fulfillment processes are essential to ensuring customer satisfaction and providing a great customer experience.
That’s where Locad comes in! With Locad as a logistics and fulfillment partner, sellers can streamline their operations and ensure the timely delivery of their products to customers, no matter where they are in the Philippines. By leveraging Locad’s expertise, sellers can reduce costs, improve efficiency, and focus on growing their businesses.
In a nutshell, partnering with Locad can help grow your Shopee store with a seamless logistics and fulfillment experience for their customers, deliver high-quality products, and increase their sales on the platform.
FAQs
What are the most popular product categories on Shopee Philippines that I should sell?
Some of the most popular product categories on Shopee Philippines include fashion and beauty products, electronics and gadgets, home and living items, toys and baby products, and food and groceries. You can research market trends and competition to determine which categories best fit your store.
How can I compete with other sellers in popular categories on Shopee Philippines?
To compete with other sellers in popular categories, you can offer unique or specialized products, provide excellent customer service, optimize your product listings with high-quality images and descriptions, and offer competitive prices and promotions.
Are there any products that are particularly difficult to sell on Shopee Philippines?
Some products may be more difficult to sell on Shopee Philippines than others, depending on the level of competition and demand. Researching the market and competition is important before deciding which products to sell.
How can I increase my sales and visibility on Shopee Philippines?
There are several ways to increase your sales and visibility on Shopee Philippines, including optimizing your product listings, offering promotions and discounts, participating in sale events and campaigns, using social media to promote your store, and providing excellent customer service to encourage repeat business.
How can I keep up with the latest trends and best practices for selling on Shopee Philippines?
Shopee Philippines provides various resources and support for sellers, including training and webinars, analytics tools to track performance, and regular updates and announcements about new features and promotions. You can also network with other sellers on the platform and participate in online seller communities to stay informed and share tips and strategies.
