The Australian Made Campaign so far has played an extremely pivotal role in promoting and supporting Australian-made products. These products are known for their exceptional quality, sustainability, and ethical production practices. By choosing an Australian local business, consumers not only access high-quality goods but also contribute to the growth and sustainability of local businesses.
But what exactly does the campaign entail? How does it make a difference? And how can it be implemented? Aligning with the Australian Made Campaign and implementing specific strategies, e-commerce stores can champion local industries and provide customers access to authentic, homegrown products.
Moreover, by understanding the significance of Australian-made goods and their impact on the economy, consumers can make informed choices that benefit local industries and communities. That is why, through this blog, we aim to explore the importance of Australian-made products and provide insights into how e-commerce stores can effectively promote them.
Understanding the Australian-Made Campaign
The Australian Made Campaign is a widely recognised endeavour focused on promoting products made in Australia. It is a reliable certification and branding system that helps identify genuinely Australian-made products.
Eligibility for the Australian-Made logo requires products to meet stringent criteria outlined by the Australian-Made Campaign. These criteria ensure that products are authentic and produced in the Australian subcontinent, with significant manufacturing or processing carried out in Australia. The logo serves as a symbol of authenticity and helps consumers make informed decisions about supporting local industries.
The Australian Made Campaign is also keen on offering valuable resources and support to businesses. These include marketing tools, educational materials, and access to a network of Australian manufacturers and suppliers. Collaborating with the Australian-Made Campaign is not only a sustainable and intelligent solution, but it can also allow e-commerce stores to tap into a well-established framework to showcase and promote Australian-made products effectively.
The Benefits of Australian-Made Products
The advantages of Australian-made products stretch far and wide. Here are some of the reasons why people opt for locally-sourced and produced products over others.
- Superior Quality: Australian-made products are widely recognised for their exceptional quality. The manufacturing processes and standards in Australia ensure that products meet stringent quality control measures. Consumers can trust that they are investing in products that are built to last and offer long-term value when they invest in Australian-made goods.
- Sustainable Practices: Sustainability is a vital part of locally-produced goods. Australian-made products are no different. They often adhere to stringent environmental regulations and sustainable practices. Local manufacturers prioritise minimising their carbon footprint, reducing waste, and employing eco-friendly production methods allowing consumers and creators to contribute to a cleaner and more sustainable future.
- Ethical Labor Practices: Labor working conditions and worker rights are a matter of contention worldwide. However, Australian-made products are typically produced under fair labour conditions, ensuring workers’ rights and fair wages. Local manufacturers prioritise ethical production practices, providing safe and equitable working environments. Hence, choosing Australian-made products helps support ethical labour practices and workers’ well-being.
- Support for Local Jobs and Communities: Purchasing locally directly supports local jobs and communities, allowing consumers to play a vital role in building vibrant local economies and promoting self-sufficiency. Moreover, buying Australian-made products encourages the growth of local industries, strengthens the economy, creates employment opportunities, and fosters innovation.
- Traceability and Provenance: Often, Australian-made products deliver traceability and provenance. Consumers can then have confidence in the origin and authenticity of products, minimising the risk of counterfeit or substandard goods.
- Contribution to National Identity: Choosing Australian-made products helps preserve and celebrate the unique cultural identity of Australia. These products often embody the country’s rich history, heritage, and exceptional craftsmanship. Therefore, they become a great source of preservation of the Australian national identity and cultural heritage.
Ways to Promote Australian-Made Products in Your E-commerce Store
Now that you know that local-made makes a real difference in the world, you may wonder how to promote Australian-Made products. Listed below are some of the direct ways several local organisations employ to promote and advertise their products.
- Employ the Australian Made logo and branding on your website
The most effective way to showcase your commitment to promoting Australian-made products is by displaying the official Australian Made logo on your website. In fact, research by Roy Morgan Research shows that 99% of Australians are familiar with the logo. The logo is instantly recognisable to consumers and instils a sense of trust and confidence in the authenticity of the products.
The key is to Integrate the Australian Made logo into your website’s header, footer, or product pages and to make it visible across all relevant sections. Moreover, ensure that the logo links to the official Australian-Made website or a page that provides detailed information about your support for local products. This helps customers easily identify Australian-made items and strengthens your brand’s association with promoting locally sourced and manufactured products.
- Curate a dedicated section for Australian-made products
In case you are a business that also promotes non-local products, you must create a dedicated section on your e-commerce store specifically for Australian-made products. This showcases your commitment to supporting local industries and helps customers find such products easily. Organize the sections with clear product categories and filters to make it simple for shoppers to explore a wide range of Australian-made items.
Furthermore, consider collaborating with other Australian manufacturers and artisans to curate a diverse selection of products. This can create a sense of community among local producers and foster customer loyalty.
- Highlight the unique stories and craftsmanship behind Australian-made products
Marketing is often about telling the stories associated with the brand and the product. So forge strong partnerships with local manufacturers and suppliers and actively promote their stories through your marketing channels. This approach will not only strengthen the local supply chain but enable the creation of unique marketing campaigns.
To start off, interview the creators, conduct behind-the-scenes tours, and share these experiences through blog posts, social media posts, and newsletters. Furthermore, consider hosting virtual events or interactive workshops, allowing customers to connect with the makers directly.
- Offer incentives and promotions for Australian-made products
Encourage customers to support Australian-made products by offering special incentives and promotions. You can provide discounts or free shipping for purchases of Australian-made items, run seasonal sales, or create exclusive bundles featuring local products.
Promote these incentives prominently on your website and through your marketing channels to drive awareness and engagement. Research suggests that discounts and promotions have a 71.1% effect on purchase decision variables and can highly influence purchase decisions.
- Utilise social media and content marketing to showcase local products
Social media is a powerful tool in the world today. So, leverage its power in tandem with content marketing efforts to amplify your promotion of Australian-made products. Create and share visually appealing posts that feature local products, behind-the-scenes glimpses, and stories about the makers on platforms like Instagram, Facebook, and Pinterest.
Consider running social media contests or user-generated content e-commerce campaigns to encourage customers to share their experiences with Australian-made products. Engage with influencers and micro-influencers who align with your brand values to collaborate and create authentic content around these local products.
- Engage with your audience and encourage them to support local industries
In addition to the efforts mentioned above, it is also essential to actively engage with your online and offline audiences. This helps to foster a sense of community and encourages support for local industries. To get started, promptly respond to customer inquiries and comments, and consider hosting events or workshops that educate and raise awareness about the benefits of Australian-made products.
Welcome the audience to share their feedback and experiences with Australian-made products, and consider featuring their testimonials on your website and social media platforms. Moreover, communicate your brand’s mission and commitment to supporting local industries intentionally. This can allow your customers to understand the positive impact of their purchases on the local economy.
How Locad Can Help You Operate Locally?
Australia is a land of many opportunities, and it famously remains one of the most self-sufficient countries. Hence, local-made products often find the importance and prioritisation there that they don’t anywhere else. Moreover, these products are often high-quality and affordable, making them the better alternative for the local folk.
However, shipping and logistics can often cause a hurdle and an extremely pricey one at that. However, when you partner with a 3PL like Locad, you eliminate the possibility of running a snag in your operations. Moreover, the many warehouses all over the country make it an extremely convenient option. This also allows you to offer same-day or two-day delivery.
So, if you’re a local business in Australia, don’t wait any longer. Opt for Locad’s service today!