What is On-demand?
On-demand in e-commerce refers to a specific practice in which brands satisfy customers’ needs through super fast deliveries, services, or provision of information. On-demand e-commerce services are food delivery websites, grocery delivery applications, and online cab services.
Significance of On-demand in E-commerce
On-demand services have ensured order or service fulfillment in the shortest possible time. Some benefits of this practice are:
- With on-demand services, brands can expect to sell more items, as customers prefer getting their goods quickly and as per their requirements.
- On-demand services can help customers in times of emergencies, improving customer satisfaction and company revenue.
Prerequisites for On-demand
Some prerequisites to successfully fulfill on-demand services are:
- Several micro-fulfillment centers in different geographical locations ensure faster deliveries at lower prices.
- Automated fulfillment systems
- Skilled warehouse workers
- Proper demand forecasts
- Timely inventory restocks
Use Case with On-demand
Suppose a company XYZ has launched an application that provides on-demand grocery services. Here, the user makes a request for biscuits. The app’s algorithm locates the nearest shop and sends a request to the owner of the customer’s demands. Thereafter, the seller approves the request and the customer gets their products at their address.