What is a Forecasting in E-commerce?
Forecasting predicts future customer demand and sales based on past trends and other factors. This helps businesses make better decisions about inventory, staffing, and marketing.
Forecasting can be done through various methods, such as machine learning algorithms, statistical models, and expert opinion.
Significance of Forecasting in E-commerce Logistics
Forecasting is an important part of e-commerce as it helps businesses plan for the future and remain competitive. The significance of forecasting in e-commerce includes the following –
- By accurately forecasting customer demand, retailers can manage their inventory levels more efficiently and reduce costs.
- Forecasting can help retailers improve their customer service by providing them with the right products at the right time.
- It also helps them to optimize their delivery processes and ensure they are meeting customer expectations.
- By understanding customer demand, retailers can plan for suitable investments in resources and personnel to ensure that their e-commerce logistics operations remain profitable.
Prerequisites to Calculate Forecasting and How It Works
The prerequisites to calculate forecasting include the following –
1. Data: Companies should check historical data such as previous sales data and current trends of inventory including stock levels.
2. Modeling: Once the data is gathered, it must be modeled using statistical or machine learning techniques.
3. Evaluation: Complete evaluation to determine how well the opted model forecasts future data. It is typically done by comparing the model’s output to future data points.
4. Adjustments: If the model does not meet the desired accuracy, it can be adjusted to improve accuracy. It may involve changing parameters, adding features, or changing the entire approach.
5. Deployment: Upon completion, it can be deployed for use in forecasting. This may involve integrating it into an existing system or creating a new one.
Use Case With Forecasting
Suppose company ABC deals with Christmas goodies. Based on the previous year’s sales, company ABC forecasted its sales for the following year. They decided to scale down their inventory replenishment by a certain percentage to ensure they didn’t end up with any waste stock. In 2021, ABC was left with 10% of its end inventory after the season.