TikTok has quickly become one of the most popular social media platforms, with millions of users worldwide. It’s not just a place to share dance videos and lip-sync clips – it’s also a powerful tool for e-commerce businesses looking to reach new audiences and boost sales. In fact, a recent report found that TikTok’s popularity has skyrocketed during the pandemic, with users spending an average of 95 minutes per day on the app.
If you’re an e-commerce seller looking to tap into TikTok’s potential, you’re in luck. TikTok offers a dedicated platform for sellers – TikTok Seller Center – that provides a range of tools and features to help you promote your products and reach new customers. But with so many options available, it can be overwhelming to know where to start.
That’s where this guide comes in. We’ve compiled everything you need to know to get started with TikTok Seller Center, from setting up your account to maximising its top features. Whether you’re new to e-commerce or a seasoned seller, this guide is the best resource to help you succeed on TikTok.
To back up our claims, here are some statistics on TikTok’s popularity and the potential benefits of using TikTok Seller Center:
- As of 2021, TikTok has over 1 billion active users worldwide. (Oberlo)
- 59% of TikTok users are between the ages of 10 and 34. (Hootsuite)
- In a survey of TikTok users, 41% said they have purchased a product because of a recommendation from an influencer or creator on the app. (Influencer Marketing Hub)
- Brands that have used TikTok for marketing have seen an increase in brand awareness, engagement, and sales. (HubSpot)
Ready to get started with TikTok Seller Center? Let’s dive in.
What is TikTok Seller Center?
TikTok Seller Center is a dedicated platform for e-commerce businesses to sell their products on TikTok. It provides a range of tools and features to help sellers promote their products, reach new audiences, and track performance data.
Some of the key features of TikTok Seller Center include:
- Product listings: Sellers can create product listings with photos, descriptions, and prices and promote them to TikTok’s massive user base.
- Order management: Sellers can manage orders and track fulfillment within TikTok Seller Center, making it easy to keep track of customer orders and shipping information.
- Analytics: TikTok Seller Center provides detailed analytics to help sellers track their performance and make data-driven decisions. Sellers can see metrics like views, clicks, and sales and use this information to optimise their strategies.
The TikTok Seller Center is part of TikTok Commerce (the platform’s suite of business tools), which is available in Southeast Asian markets in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, as well as in the United Kingdom, countries described under select markets and platforms.
To access TikTok Seller Center, you’ll need to create a TikTok account for your business and apply for access to the platform. Once you’re approved, you can start setting up your account and exploring its features.
Thankfully, the learning curve for using the TikTok Seller Center is not too steep, and it will take just a few steps (or clicks) before you’re off to sell your items online.
In the next section, we’ll walk you through the steps to create a TikTok account for your business and set up your TikTok Seller Center account.
How to set up TikTok Shop using TikTok Seller Center?
Setting up a shop on TikTok can be a game-changer for any e-commerce business. The process is relatively easy, but it does require some effort and attention to detail. This section will explain how to set up your shop using TikTok Seller Center.
Step 1: Create a shop
To start, you need to create an account on TikTok Seller Center. This can be done by visiting the TikTok Seller Center website and selecting the country/region where you want to set up your shop. Once you’re on the website, you can sign up with your TikTok account or register using your phone and email.
After you sign in, you will need to set up your shop’s Warehouse/Pickup Address. You’ll need to enter the location where logistics services will pick up and return your products. This includes the street address, contact person, post code, and phone number. You will also need to provide a return address for your shop.
Step 2: Verify your documents
The next step is to verify your identity and eligibility to sell your products through TikTok Seller Center. You’ll need to provide documents such as a passport, national ID, or driver’s license, and/or government-issued identification documents of the legal representative, company director, or person with significant control (PSC). You must also upload documents such as a business license or registration.
Once you have uploaded all the required documents, click Submit. Your account application will be pending until it is approved. If your account fails to pass the review, you will receive an email advising you how to resubmit your documents.
Step 3: Bind bank account
After your business documents are verified, you will need to bind a bank account to your shop to receive payments and process returns. This is done by clicking Link Bank Account from the TikTok Seller Center homepage and entering your account name, bank name, bank account number, email, address, and building number. The account name needs to be the same as the registered name for individually-owned businesses and the same as the company name for corporations.
Once you have completed all the required fields, click Submit.
Done? Well, now you are ready to start adding products to your shop. But before that, please refer to this article for instructions on how to set up TikTok Shopping Ads.
TikTok Seller Center Login: How to Access Your Seller Account
Once you have set up your TikTok Seller Center account and completed the verification process, you can log in to your seller account to start managing your shop and selling your products on TikTok.
To log in to your seller account, follow these simple steps:
Step 1: Go to TikTok Seller Center
Open your web browser and go to the TikTok Seller Center login page by entering the URL: https://seller.tiktok.com/login in your browser’s address bar.
Step 2: Enter your login details
Once you arrive at the TikTok Seller Center login page, you will be prompted to enter your login details. If you signed up with your TikTok account, enter your TikTok username and password. Alternatively, if you signed up with your phone number and email, enter those details instead.
Step 3: Verify your identity
For added security, TikTok may prompt you to verify your identity by sending a verification code to your registered email or phone number. Enter the verification code in the space provided on the login page.
Step 4: Access your seller account
Once you have entered your login details and verified your identity, click on the “Log in” button to access your TikTok seller account.
If you encounter any issues while trying to log in to your seller account, reset your password or contact TikTok customer support for assistance.
It’s worth noting that TikTok Seller Center is available for web access only, and there is currently no mobile app available for sellers to manage their accounts on the go. As such, it is recommended that you use a desktop or laptop computer to log in and manage your TikTok shop.
Once you have successfully logged in to your seller account, you can start managing your shop, adding new products, updating product information, setting up payment methods, and more. TikTok provides a user-friendly interface that makes it easy for sellers to navigate their accounts and track their sales performance, so you can stay on top of your business and make the most of the opportunities available on TikTok.
Top Features of the TikTok Seller Center
TikTok Seller Center offers a range of features that can help sellers optimise their selling strategy, promote different content types on TikTok and reach their target audience more effectively. Here are some of the top features of TikTok Seller Center:
1. Create and customize your online shop
With TikTok Seller Center, you can easily personalise your online shop and make it a part of the TikTok Shop. You can create an account, enter logistics details, and fulfil other requirements to get started. Once you’re on board, you can use in-feed videos and the product showcase tab to sell your items. You can also customise your shop to suit your brand’s style and voice.
Another benefit of using TikTok Seller Center is that you can enter your location where logistics services will pick up and return your products. This feature saves you time and hassle, as you don’t need to handle the shipping process yourself.
2. Education in a learning academy
You may face challenges keeping up with the latest trends and policies as an online seller. TikTok Seller Center has got you covered with its online training hub, the TikTok Shop Seller University. Here, you can learn about policies, seller tools, and the latest updates to the shop.
You can also learn more about avoiding counterfeit products, choosing the right product category, maintaining high-quality TikTok content, and learning the criteria for opening seller promotion tools and shipping discounts. Through TikTok Shop Intellectual Property Policy, you can understand how to promote and build a safe e-commerce environment on TikTok.
3. Marketing with TikTok Ads
For some online sellers, trusting their instincts and applying stock knowledge is enough to run their business. However, it would not hurt if you, as a seller, learned a few more tricks, and the TikTok Seller Center can provide a few nifty tools to boost sales.
One of these is TikTok Ads which can attract possible customers by applying tested TikTok Ad strategies that fit in the social media realm. TikTok Ads is proven to be accessible and aims to process tested ad creation, insights reporting, and ad management tools fit for brands and businesses to promote their products.
Brands and businesses will receive an automated process of creating, delivering, and optimising ads through the TikTok Ads platform, which is often compared to the Instagram Ad Manager.
There are two budgeting options for online sellers to choose from in TikTok Ads: daily or lifetime. But both options enable users to adjust their budget at any point during their campaign.
The platform also creates “Custom Audiences” and “Lookalike Audiences” to reach new or existing objects. Merchants or brands can also target their audiences through location, gender, interests, age, and other unique variables through this feature.
4. Brand partnership with TTCM
TikTok Creator Marketplace (TTCM) is a platform that connects brands and creators for collaboration. You can invite creators to collaborate with you through the app and offer them creative content solutions that align with your brand. The TTCM also provides campaign reporting tools where you can track and analyse all campaign results in one place.
TTCM comes with a campaign reporting tool that allows you to track and analyse all campaign results in one place. You can view how each creator performed in the campaign to determine the best partner for your brand.
5. Finding trending products on TikTok made easy
TikTok Market for Branding or TikTok Marketing is a feature that allows you to find trending products easily. This feature creates local marketing campaigns for creators, merchants, or brands in specific regions or countries.
You can easily search for trending products on TikTok and use them to promote your brand or products.
6. Real-time analytics
TikTok Seller Center provides real-time analytics for merchants to track their sales, views, and engagement. This feature helps merchants monitor their sales performance and identify areas they need to improve.
7. Order management
The platform also offers a user-friendly order management system that enables merchants to process orders, track shipments, and manage refunds and returns. This helps merchants to streamline their business operations and improve their overall customer experience.
8. Secure payment processing
TikTok Shop provides secure payment processing for transactions made through the platform. Merchants can choose from various payment methods, including credit cards, debit cards, and mobile wallets. This ensures merchants receive their payments promptly and customers can shop confidently.
With these additional features, the TikTok Seller Center provides a comprehensive solution for online sellers to establish and grow their businesses on TikTok.