How to keep e-commerce sales flowing through the holidays?

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It’s that time of the year again. Thanksgiving, Christmas, and New Year. It all happens fast; before you know it, it will be over. 

Holidays are a great time for e-commerce, but it’s also challenging for most e-commerce businesses. You’ve got to keep your sales flowing while keeping your customers happy simultaneously. And it’s easy to feel like you’re in over your head. 

With all the huge influx of orders and traffic, you can quickly get confused about where to start. And most e-commerce owners struggle to navigate through the holidays successfully. They need to learn how to keep the sales coming.

But don’t worry! The key is to use a solid strategy and have some great tools at your disposal. That’s why we’ve put together this article on how to prepare your e-commerce business for the upcoming holiday season so that you can make the most out of it! Let’s get started.

Understanding the Sales Slump during Holidays

Holiday sales are a major part of the retail industry. In fact, according to the Statista report, holiday season sales account for up to 25% of retailers’ annual revenue. But with so many customers and so much competition, it can be grueling to capture the attention of your target audience during the holidays.

Here are some reasons why there is a sales slump for e-commerce businesses during holidays:

  1. Poor marketing strategy

You need to have a strong marketing strategy that will help you reach out to your target audience at the right time. It’s also important to understand what kind of traffic you want and which channels will deliver that kind of traffic. Without an effective marketing plan, enjoying good sales during this time would be tough.

  1. Poor timing of your promotions

Promotions are important because they can help you attract new customers and retain existing ones. However, if you don’t time them right or offer promotions that don’t appeal to your customers, they won’t work for you and will cost you nothing but money. Find out the ideal time potential shoppers are expected to begin their shopping journey to determine the right time for promotions. For example, you have the early-bird shoppers, the discount seekers and the last-minute shoppers. Each sect of these shoppers responds differently to different marketing activities.

  1. Lack of urgency in your offers

The lack of urgency in your offers is one of the main reasons your customers aren’t converting into buyers at peak times like Christmas or New Year. If you don’t have an offer that compels them to buy now, you’ll lose sales because they’ll simply move on to another retailer. You need to offer something special that isn’t available anywhere else to get them to buy from you instead of someone else.

  1. Inventory shortage and delivery issues

The biggest challenge that e-commerce businesses face is managing inventory during the holiday season. Having enough inventory is crucial to prevent customer dissatisfaction and meet their demand at peak times. 

If customers cannot get what they want when they want it, they will look elsewhere for their holiday shopping needs.

  1. Poor communication & customer service with customers

Customers need to feel good about their experiences with your company, especially around the holidays. The holiday season is when they have more options than ever and feel pressured to spend money on others rather than themselves. If you don’t offer excellent customer service, customers will go elsewhere.

And if you don’t keep customers informed about what’s going on with their orders, they’ll feel like they’re being ignored and forgotten about — which isn’t something anyone wants during the holidays! 

Make sure everyone knows exactly what’s happening with their orders so they feel confident that everything will work out in their favor at some point down the road when they might need it most (i.e., during the holiday rush).

When Should You Start Preparing Your E-commerce store for Holiday Sales?

In order to make the most of holiday sales, you need to start preparing early (at least a few months before). 

Here are some key dates to keep an eye on:

1. August – Start planning your promotions now!

2. October – Plan your email marketing calendar and prepare for Black Friday and Cyber Monday. Don’t forget about other important shopping days like Halloween!

3. November – Get ready for Black Friday/Cyber Monday by ensuring your inventory is properly tagged and ready to be shipped out quickly. Also, ensure that your website is optimized for mobile traffic so customers can purchase from their smartphones or tablets during the holiday rush!

But in case you have missed the bus, the following are some key dates to keep an eye on your overall holiday campaign:

Dec. 1: Start thinking about what inventory levels you want during the holidays and plan how much time it will take to fulfill orders. Now is the time to evaluate the stockouts and dead stocks of previous campaigns and plan ahead.

Dec. 12: Get ready for the last double-day sale of the year. 

Dec. 15: Begin marketing campaigns and promotions in order to increase sales during peak shopping days.

Dec. 18: Make sure all products are in stock and ready for regular orders and holiday sales. Also, ensure that any returns or exchanges can be processed efficiently so that customers aren’t left waiting too long for their refunds or replacements.

How to Prepare Your E-commerce Store ahead of the holidays

Just as you should be getting ready to celebrate the holidays with your family and friends, it’s also a good idea to prepare your e-commerce store for the busy shopping season.

However, if you’re not prepared for the holiday rush, it can be frustrating for your customers and you. Here are some tips on preparing your e-commerce store ahead of the holidays:

Analyze and learn from past data

Take this time to analyze what worked or didn’t work during previous holiday seasons. Look at your analytics and see how many visitors visited your site during major shopping days this and last year like Black Friday, Cyber Monday, Christmas Eve/Day, or New Year. 

Also, look at which products sold well during those times and which didn’t. This information will help you understand what types of products are most popular during these busy seasons and help guide future product decisions.

Make sure your website can handle the traffic

It doesn’t matter how good your products are or how great your marketing is if people can’t find them because your site crashes every time someone visits. If you have many visitors each day during the holidays, make sure your website can handle that holiday rush traffic before the holiday season arrives.

Have enough products in stock

The most important step is to make sure you have enough products in stock. You want to ensure you have enough inventory to satisfy demand during peak shopping seasons and avoid disappointing customers who can’t find what they’re looking for when they visit your website.

To ensure that you have enough products on hand, consider setting up a separate inventory management system for holiday sales. This will allow you to track how many items are sold during certain periods so that you can make adjustments before supplies run out. This will also give you valuable information about which products sell better at certain times of the year so that you know what items to stock up on before next year’s holiday season rolls around.

Update the look of your store to fit the holiday sales

The holidays are all about joy, happiness, and family gatherings. To ensure that your online shop reflects this holiday spirit, update the look of your website by adding festive banners and pictures. 

Ensure you’re showing off all of the best products — especially those that align with the holiday season — in an eye-catching way.

For example, if you sell clothing items, use images of people wearing them on Christmas or other special occasions. Also, consider adding new products with holiday discounts or offers to encourage customers to shop more often during this period.

Optimize your site for mobile

People browse and buy on their phones more than ever. 

In fact, the number of smartphone users in Southeast Asia will reach 326.3 million in 2022 and rise steadily through 2026, per an Insider Intelligence market forecast.

If you haven’t yet made sure your site looks great on mobile devices, now is the time! One way to do this is by using responsive design techniques, which means your site will automatically adjust itself depending on what size screen it’s viewed on (desktop vs. tablet vs. phone). 

Not sure if your e-commerce site is mobile-friendly or not? Test your site with this tool here >

Create better navigation

The navigation menu is vital in keeping customers on your site. If people can’t find what they’re looking for, they will leave and look elsewhere. You can create a better navigation menu using category pages and subcategories with links to relevant products or categories. 

For example, if someone is looking for a particular item only available through one brand, then use that brand as a link back to other similar items available on their website.

Create holiday-focused category pages

There are two things people look for during the holidays — gifts and deals. Give people what they want by creating holiday-specific category pages on your website. In addition to showing products on sale, these pages also help boost user engagement and increase conversions.

You can create category pages by using pre-existing holiday-themed templates from your e-commerce website builder to add new pages quickly and easily without having to code them manually.

Create Special E-Catalogs

E-catalogs are essential for holiday shoppers who want to browse products before buying them. They are also an effective way to increase sales if you include discount codes or other offers in your e-catalogs. Create separate holiday e-catalogs that showcase your most popular products or products on sale during this time of year. Make sure they have all the information consumers need, like:

  • Product descriptions and images,
  • Pricing details,
  • Shipping information,
  • Discounts and promotions

Set up heatmaps

Heatmaps are one of the most powerful tools for understanding how people interact with your website — which pages they visit, where they look first, which products catch their eye, and much more. With heatmaps, you can track every single visitor who comes to your site and see exactly what they’re doing at any given moment.

The best part? Heatmaps work with any product or page on your website — not just those currently being sold! You can set up heatmaps for anything from customer support pages (to find out how people use them) to abandoned shopping carts.

Personalize your website

Make sure your website is personalized to each visitor — no matter how they found you — so that they feel like they’re a part of your business and not just another number in a database. If someone navigates to your site from Google, ensure that the homepage is still relevant to what they searched for — maybe offer them a discount or promotion on their first purchase. If a customer comes from Facebook, maybe show them links to products their friends have shared on their timelines.

You can also use this personalization to recommend products based on past purchases or browsing history. For example, if someone purchases one item from your store but then goes back and looks at other items, later on, you could show related products based on those past purchases or by displaying similar items next to those already viewed. This helps make the shopping experience easier for customers and helps increase sales.

Save cart abandoners

The holiday season is a time when people are shopping more than usual. 

So your customers may add something to their cart, but do not end up buying it. It’s important for them to be able to get back to that item quickly. 

You can use cookies or session IDs to save their cart data so they can easily go back and complete their purchase anytime during the year.

Build great exit pop-ups

Exit pop-ups are one of the best ways to convert visitors who are about to leave your site without making a purchase. They’re also useful for reminding visitors about products they left in their shopping cart that didn’t make it to checkout.

You can create a variety of different exit pop-ups:

  • A coupon code for free shipping, 20% off, or another limited-time offer
  • A product recommendation based on what the visitor was browsing before leaving your store
  • An email subscription form (if your customers haven’t already signed up)

Tips to Avoid a Sales Slump During the Holidays

A lot of planning is involved during the last holiday sales period of the year. If you’re not careful, your sales can fall flat during the holiday season. Here are some tips to help you avoid a sales slump during the holiday season:

Avoid e-commerce payment failures

Holiday shopping means lots of orders, which means more payments going through your payment gateway. Make sure your payment gateways are ready for this increase in traffic by testing them well in advance of the holidays so there’s no way they’ll fail when needed most.

If you’re using multiple payment gateways, test each one individually first. Ensure that you have multiple payment gateways that appeal to different kinds of shoppers – the young and the seasoned, the local and the global shoppers. Then test them together. This may require adding more servers or upgrading hardware, but it will be worth it when orders start pouring in, and you don’t have any payment failures stopping customers from completing their purchases.

Draft and Audit Your Holiday Website

The holidays bring an increase in online sales, but they also mean an increase in customer service inquiries. Make sure your website can handle increased traffic and the potential influx of new customers by testing it ahead of time. If you’re using a third-party shopping cart platform for your store, like Shopify or BigCommerce, make sure that their infrastructure is capable of handling the incoming traffic without causing any technical problems.

Encourage New Customers to Return

The holiday season is an ideal time to encourage new customers to return.

Encourage new customers to return by sending follow-up emails, phone calls, and social media updates. Include a discount code or other incentive in the follow-up communication.

Here are some tips to get your customers excited about returning:

  • Send a reminder email 15 days after they make their purchase.
  • Send another reminder email 30 days after they make their purchase. Use automated software like MailChimp to automate this process.
  • Send another reminder email 60 days after they make their purchase. Send personalized reminders with a discount code or other incentive for returning customers only (i.e., “Happy Holidays! Come back before Christmas for 10% off your next purchase!”).

Increase Impulse Purchases

In today’s fast-paced world, impulse purchases are more important than ever. People want convenience above everything else, and they want it now! So if you’re looking to boost sales during the holiday season, consider offering products that appeal directly to those impulses.

For example, if you run an online confectionery  that sells baked items, try offering pre-packaged gift baskets filled with delicious treats that make great gifts for friends and family members who live far away or someone who simply has trouble deciding what to get their loved ones. 

Or if you sell clothing or jewelry, why not offer gift cards so people pass it on to others, bringing in more shoppers to your store? The possibilities are endless — just make sure that whatever you choose fits well within your brand identity so that it blends seamlessly with everything else on your shelves or racks.

Deploy a Multi-Channel Approach

The best way to market your business is through a multi-channel approach. This means using multiple channels (such as email, social media, and video) to reach potential customers at different points in their buyer journey. When executed correctly, this approach can help you increase conversion rates significantly. 

For example, when each customer receives personalized messages at all stages of their buyer journey via different channels such as email and social media, they are more likely to convert into customers than if they only receive one type of message at one point in their journey.

Amp Up Retargeting Efforts

Retargeting is a powerful way to drive sales during the holiday season. It works by targeting people who have previously visited your site or shown interest in your products and then showing them ads that remind them of your brand and product offerings. This can be done through Facebook and Google ads, but software-based retargeting tools are available that allow you to do it yourself.

A well-timed retargeting campaign can boost conversions by more than 70% in some cases (according to InvespCRO).

Maintain a Continuous Flow

The best way to avoid a sales slump is by maintaining a continuous flow of new products or services. You don’t want customers to stop buying your current product and wait for something new because it might take months before they see anything new from you. This can cause shoppers to switch to other stores to shop for seasonal products that are in trend.

Also, it’s important to maintain a continuous flow when it comes to sales. If you’re not getting new leads or sales consistently, then there will be times when your cash flow will slow down. This can make it hard to pay your employees and other expenses — especially if your business makes most of its money during this time of year.

Keep skeletal Staffing in place

While it’s tempting to save money by reducing your staff, this may be one of those times when it pays to spend a little more than usual on temporary employees or even full-time hires. 

You want enough people to handle incoming calls and emails from customers looking to help with products or orders during peak holiday shopping. 

Especially if you’re running an online business that relies on customer service as well as salespeople at brick-and-mortar stores who can help shoppers find what they’re looking for.

Choose Top Sellers or Suppliers

One way to avoid a sales slump is to focus on your store’s best sellers or suppliers. You must choose top sellers who can provide quality products and services. You don’t want to scramble for products that may not even be available, especially if you have an order deadline to meet.

The best way to avoid this is to choose top sellers or suppliers who offer the best terms, like brand-name products and generous payment terms. If your business is just starting and you don’t have much of a track record, it’s best to stick with small vendors who have worked with many other small businesses like yours.

If you’re already doing well, consider offering special discounts for customers who pay early or on time so that customers feel more inclined to pay quickly and avoid late fees from credit card companies.

Automate your e-commerce operation for smooth holiday sales

The holiday sales execution for e-commerce businesses can be overwhelming, especially if you sell physical goods— clothes, food, or electronics. On top of increased shipping volumes, you also must focus on customer service and inventory management challenges.

Automating as much of your e-commerce operation as possible can help you manage these issues. Here are 4 ways to automate your e-commerce operation this holiday season:

1. Use automated order processing software to process orders more quickly without sacrificing accuracy

If you’re like most online retailers, you’re processing hundreds or thousands of orders each day during the holiday season. The last thing you want to do is spend hours manually entering each one into a spreadsheet or using a calculator to calculate shipping costs and weights. Automating these processes can save you time and effort in many ways. For example,

  • Ensure no order slips through the cracks by syncing all data accurately the moment customers hit the buy button and make the payment
  • Minimize mistakes by automatically calculating shipping costs, taxes, and discounts based on customer location and order total
  • Process data in the desired format to streamline the collaboration that happens between your e-commerce store, the warehouse, the shipping partners and the 3PL providers
  • Reduce manual labor by letting software handle repetitive tasks like calculating shipping costs and handling returns automatically based on pre-defined rules.

When you opt for order management software, you automatically sync your online e-commerce store to accept orders and make the pick, pack, and ship process seamless. This means less time spent processing orders manually and more time spent on customer service.

2. Shipment automation software to automate the packing, labeling and tracking of shipments

Ship automation software is a must for e-commerce sellers who want to automate their shipping operations and manage holiday season sales.

E-commerce sellers can use shipment automation software to automate shipments’ packing, labeling, and tracking. Automation, in this case, means saving time and increasing efficiency. You’ll find that you can ship orders faster when you have an automated system in place.

Shipment automation software is also useful because it helps you meet the increased demand during the holiday shopping season. It can help you keep up with the influx of orders during peak shopping, especially if your business has increased substantially over the past year or two.

The good news is that there are plenty of options for automated shipment software. You just need to find one that fits your business needs and budget so that you can focus on other aspects of your business—namely, growing your sales and improving customer satisfaction ratings.

3. Inventory management software to keep track of stock levels at all times

The holiday season is a busy time for e-commerce companies. With so many orders, it can be difficult to keep track of everything.

This is where inventory management software comes in. It can help you keep track of stock levels and automatically adjust orders so that you never run out of anything.

If you’re selling products from multiple warehouses or suppliers, the software will also be able to show which items are available and where they’re located. This helps reduce the chances of mistakes (like sending someone a product they ordered but which has been shipped elsewhere).

Inventory management software also allows you to create reports that give a complete business overview. You can see when orders have been placed, whether they have been fulfilled, and how much money is coming in from different sources. This gives you invaluable insight into how well you’re doing in different areas, enabling you to make better business decisions.

4. Email automation software to send out holiday promotions automatically and save time on marketing activities

Email automation is a valuable tool for e-commerce businesses to boost sales and improve customer satisfaction. It can send automated emails based on specific scenarios and track engagement through analytics.

Automated emails are sent on a scheduled basis without any human intervention. They can be used for email marketing campaigns, lead nurturing, newsletters, and product updates.

Email automation software helps you manage your e-commerce business better by automating repetitive tasks such as:

  • Creating personalized email templates based on customer behavior or preferences
  • Sending personalized emails with dynamic content that changes based on who opens the email
  • Tracking engagement by measuring open rates, click-through rates, and unsubscribe rates

5. Customer relationship management (CRM) software

CRM software helps manage all aspects of your business, including customer data and contact information. This allows you to easily see which customers have purchased from you in the past or who have viewed your website recently without having to search through large amounts of data manually. 

Using this information, you can send out personalized holiday promotions based on their previous purchases or browsing history — helping ensure that your offers are relevant and appealing to each shopper.

Examples of e-commerce automation for the holidays

The holiday season is also a great time to automate your marketing efforts, so you can spend more time on customer service and less on the details of sending email campaigns.

Here are some examples of e-commerce automation for the holidays:

Abandoned cart email series

The most common type of automation is the abandoned cart email series. This automated email goes out to customers who have added items to their carts but didn’t complete their purchase. The goal is to convince them to complete their purchase by offering them a discount or other incentive. If they don’t respond within X amount of days, another email goes out with another offer.

Here’s an example of what your abandoned cart emails could look like:

Email 1: Cart reminder (sent a few hours after cart abandonment)

Subject Line: <Name>, you have a few items in your cart

Body Text:

Hey <Name>,

We noticed that you placed something in your shopping cart and didn’t complete the purchase.

It’s on sale for just ฿ [Price].

Click here to view your cart and complete your order.


Team [Your e-commerce store name]

Email 2: Follow up (sent a few days later)

Subject Line: Your [item] is ready for checkout. Where did you go?

Body Text:

Hey <Name>,

We figured out you’re interested in [item].

We want to make sure you get it before stocks run empty due to the holiday rush!

Click here to view your cart and complete your order.


Team [Your e-commerce store name]

Email 3: Promotional discount (sent a few days after email two)

Subject Line: Your [item] is ready to purchase. Let’s sweeten the deal?

Body Text:

Hey <Name>,

If you aren’t ready to make a purchase, perhaps some additional information will help.

Buy <Product A> for just ฿ [Discounted Price]. That’s right, you save <Savings> on the order, and to top it, we’re offering FREE shipping!

Click here to start shopping again and complete your order.


Team [Your e-commerce store name]

Offer a discount or incentive

Discounts are often the most effective way to increase sales. Depending on your industry, the type of product or service that you sell, and your target audience, discounts can be offered in different ways. 

For example, if you sell electronics such as televisions and computers, offering a discount on accessories like speakers or keyboards may encourage customers to purchase these items with their television or computer purchase. 

Alternatively, if you sell clothing online, offering a discount on gift-wrapping services may encourage customers to buy multiple items at once to take advantage of the discount.

Here is an example of how you can send out an offer campaign by email:

Subject Line: Holiday Sale: Save 20% on Your Order

Body Text:

Hey <Name>,

We want to help you start the new year right!

For a limited time, we’ll give you free shipping and a flat 20% off toward your next purchase with our store.

This sale ends on Jan. 1, so make sure to use both offers before it’s too late!

Use code <Discount_Code> during checkout to claim this offer!

Get a great start to your new year by shopping today!


Team [Your e-commerce store name]

Product arrival

Automation tools can notify customers when products are shipped so they can be ready for the holidays. This feature is especially useful for e-commerce businesses that sell hundreds or thousands of products and need to get the word out on each one on time.

Some automation tools let you set up automatic emails at different stages of the shipping process, such as when an order is placed and shipped out.

For example, if you use an automation tool, you can set up an automated email sequence that sends out a notification to customers when their orders have been sent to them. Here is an example:

Subject Line: Your order of ‘Product’ is on the way

Body Text:

Hey <Name>,

Thank you for purchasing our product. 

Just a note to let you know we’ve received your order, and all is good. 

It also looks like you included a handwritten note which we have printed and included in the packaging. 

We pride ourselves on customer service here at [Your e-commerce store name], so for any query regarding this order, feel free to respond to this email, call us at <Support Phone number> or start a live chat on our website.

We hope to see you again soon!


Team [Your e-commerce store name]

Time-sensitive promotion

One way e-commerce businesses can stay competitive during the holiday shopping season is by offering time-sensitive promotions to encourage customers to act quickly before an offer expires. Time-sensitive promotions can include discounts, free shipping offers, or other deals that expire at a specific date or time. 

For example, you might offer free shipping on all orders over ฿500 placed between Dec. 14 and Dec. 31.

The advantage of time-sensitive promotions is that they provide an incentive for people to make purchases as soon as possible and avoid missing out on the offer. This strategy also gives customers less time to think about whether they really want to buy your product and helps reduce customer hesitation about buying online. Time-sensitive promotions may also be more effective at driving sales than regular discounts because people tend to be more motivated by the fear of missing out on an opportunity than by general discounts that last for months..

Here is an email template for you to use:

Subject Line: Spend over ฿ 500 by Dec. 31 and get FREE shipping!

Hey <Name>,

Don’t miss your last chance for free shipping on all orders over ฿ 500 placed between Dec. 14  and Dec. 31.

Offer ends at 11:59 p.m. on Dec. 31, so time is running out!

Click here to take advantage of the offer.


Team [Your e-commerce store name]

Personalized recommendations

Personalization is an important part of your e-commerce strategy.

Personalized recommendations give customers the feeling that they’re being treated like individuals — which has been shown to impact sales positively. The more relevant content you can offer them, the better.

For example, if a customer buys shoes from your store, don’t just send them an email thanking them — also suggest some matching accessories or products that are frequently purchased together. If you know what people in their age group like to buy, make sure those items are highlighted on your site and in your emails.

This approach will help build trust with your consumers because they’ll feel they’re receiving information tailored specifically to them.

Check out this email template for you to consider for your holiday campaign:

Subject Line: Hey <first_name>! Here’s what to wear over the holidays

Body Text:

Hey <Name>,

We just realized that you haven’t assembled a draper look this <holiday> yet!

Don’t feel bad – we all forget sometimes. We want to help by sending you some of our favorite items that will make you the star of this <holiday>.

Check out season’s new arrivals and get your cart filled before the holidays!


Team [Your e-commerce store name]

Re-engagement email series

One way to automate your holiday marketing strategy is through a re-engagement email series. This type of automation sends emails to customers who haven’t visited your website or engaged with you recently, such as by purchasing an item or completing a form. These emails remind them about their purchase, offer them special discounts and promotions, or ask if they need assistance completing their orders.

You can also use re-engagement emails to communicate with customers about new products, upcoming events, and other news relevant to their interests.

The most common tool for creating re-engagement emails is Mailchimp. You can set up automated campaigns that send scheduled emails based on specific conditions — such as when a customer hasn’t made a purchase in six months — or manually trigger them at any time.

Here is an email template that you can use for your e-commerce store:

Subject Line: Get the best deal this holiday!

Body Text:

Hey <Name>,

You’re a valued customer, and we want to remind you about our [campaign name] offer this month.

You can get 10% off all products or 50% off your next order of ฿ 500 or more.

To know more about what’s in store, visit: <Campaign landing page>


Team [Your e-commerce store name]

Product inventory updates

Automating inventory updates ensures that your pricing is accurate and your website is as up-to-date as possible. You’ll also avoid any last-minute surprises if there’s a large spike in demand for a particular product.

Here is an email template that you can use for your e-commerce store:

Subject Line: Check out this week’s new arrivals!

Body Text:

Hey <Name>,

With the holidays around the corner, now is the best time to shop till you drop.

There are some hot new additions to get you in the holiday shopping spirits.

Enjoy a store-wide discount of up to 30-50% on holiday items, apparel, and accessories. We’ve even restocked the year’s best sellers so that you don’t regret the one that got away 🙂

Visit our decked-up store today and let’s ho ho ho all the way to checkout: <Store URL>


Team [Your e-commerce store name]


The holiday season is upon us! If you’re an online business owner, there are a few things that you need to pay attention to if you want to get a head start on the rush to meet your sales goals. Mistakes can lead to lost revenue if you’re unprepared for an influx of holiday traffic. 

Follow the tips listed above and ensure your e-commerce site will be ready for increased orders so that your customers can focus on the holiday and not be worried about the back-end logistics. Happy holidays!

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