How YouTube Creators Can Sell Through Shopify

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Yes, we get it, live streaming and vlogging on YouTube are your passion projects. But would it do you more good if we tell you that you can make money when you integrate passion with business? If you are a YouTube creator who makes millions of engagements every day, you can put that into good use and start a Shopify online website to sell your products. On the other hand, if you are starting off as an online seller, you can maximize the wonders of video storytelling through YouTube to take your reach off the charts and boost your sales in no time. 

Just this 2022, YouTube announced that it is rolling out a new feature wherein you can integrate your Shopify store onto your YouTube channel, and pin related products to your videos. This just means that your viewers can be converted into customers easily because they wouldn’t have to leave the YouTube page or website to buy the product. As we have said, there will be a built-in buy button just beside a video wherein you are featuring your chosen product. 

Maybe treat your YouTube channel as a promotional platform and your integrated Shopify section on YouTube as a pop-up booth where you can offer your products saving the customers the hassle of going the extra mile going to your actual online store’s website. Pretty neat, huh? 

We know that YouTube creators are steadily shaping the narratives of what products we buy, and how we weigh the pros and cons of each offer. The YouTube-Shopify integration opens up new opportunities for your online business to flourish.

Integrate your YouTube Channel and Shopify store

YouTube and Shopify have recently announced their new integration feature which reportedly will be rolled out first in the US, India, and Brazil areas allowing “shoppable” content to be seen in YouTube’s Explore Tab. With just a few clicks in your Shopify dashboard’s add-on tools, particularly, the Google Channel app, you can quickly activate YouTube shopping which will let you reflect your Shopify product listings onto your YouTube account.

There are initially two great offerings this integration has in store: first, your product listings are synced onto YouTube in real time so the stock numbers and prices are always updated furnishing your potential buyers with accurate information about how much your products are, and whether or not they can be available to them at the soonest possible moment. Second, albeit initially rolled out in the US, is the onsite checkout which lets your viewers buy without leaving the YouTube page from where they are watching the video and where your product is listed. 

The Youtube-Shopify integration lets you sell your online store products in three ways: 1) through live streams, 2) through videos and 3) through the store tab.

Through the live stream, sellers like you can pin and tag products at key points in your livestream, wherein the buyers can check out in real-time and ask questions live at the moment you are selling them. Once they click the listing, they can still watch your live stream through picture-in-picture playback.

Through videos, you can create a curated product list and present them in a thematic or storyline video. Think about your advertising copy in video form. Then, below the video, as your potential buyer watches your content, they will have the corresponding product listings providing them with essential information on how to get your product.

Lastly, through the store tab, you will be able to put the entire selection of your product offerings in this newly-available and dedicated tab that will appear on your YouTube profile page. 

Just a word of caution, before you delve into integration, you might want to increase the number of your followers because the YouTube-Shopify integrated features will only be available to merchant YouTubers with at least 1,000 subscribers. 

The future of Live Selling on YouTube 

YouTube is steadily upping its game as video streaming competitors such as TikTok have started to roll out their in-platform shopping features as well. To maintain its edge, YouTube has partnered with some brands in order to launch our newest online shopping experience – Integrated Live Selling. We knew of some live streamers selling products online, but YouTube takes it into another level, on a much bigger scale and with a more streamlined selling process.

Just recently, YouTube held the 2022 Beauty Festival streams which let the viewers to buy the exact products that were being shown directly on their screens. Aside from brands, YouTube also partnered with celebrities and influencers such as Gwen Stefani, Hailey Bieber, Ashley Graham, and more, to boost in-platform shopping sales, and to drive more traffic to the videos and products featured.

YouTube taps into the gold mine of online shopping, which, by the way, boasts a huge increase in sales in Asian markets, gaining $400 billion just last year in China alone. This amount is already almost half of all eCommerce transactions in the US, so there really is so much untapped potential when it comes to living selling as an eCommerce strategy.

The short-form video feature native to YouTube, YouTube Shorts have also rolled out the concept of coupling these one-minute videos with appropriate product listings to encourage in-platform shopping among viewers. 

How to set up YouTube-Shopify integrated online store 

I think by now, you are pretty convinced that the YouTube-Shopify integration is bound to be a gamechanger in eCommerce. But the question is to be asked: where do we begin? Don’t worry, we have done the research for you and we are here to guide you every step of the way. So buckle up as we list down helpful steps and methods you can follow to integrate your YouTube channel and Shopify store

Set up your YouTube Channel and Shopify store

Well, my dear, there is nothing to integrate if you don’t have the elements. So make sure you have both a YouTube Channel and Shopify Store. Once you have both, you can quickly link them to each other through the Google Channel add-on app that can be found in your Shopify Dashboard. For your YouTube account, make sure you choose the YouTube Brand Account type as this will let you use the platform as a merchant. The YouTube Brand Account will also provide you with Market Analytics, and the option for multiple accounts to serve as your page admins. 

As we’ve said earlier, you have to do some initial promotion – get your family, friend and friends of friends to subscribe to your YouTube account. You can also maybe launch a bundle promo that can be accessed by your shoppers through subscribing to your YouTube channel. Once you have reached 1,000 subscribers, you can easily unlock the integration features and seamlessly integrate your Shopify online business onto the YouTube channel. Once it’s done, you have freedom to customize and brand the YouTube channel slash Shopify store according to your liking and business objectives. 

Prepare your products, and video equipment

So, when we decide to integrate Shopify and YouTube, we must fulfill both sides of the coin. You have to ensure your product listings on Shopify are well accounted for and are constantly updated to reflect the accurate status of the products at hand. And on the other side, you must also prepare the necessary equipment to create your video content where you attach your product listings. Here are some pointers on what to prepare:

Video setup. We want our videos to be as visually appealing as possible to attract more customers and to give justice to the products we sell. You can use a professional camera, or just use your smartphone for creating your curated videos or to use for your live streaming selling sessions. Most of smartphones today shoot from 1080p to as much as 4K so that should not be a problem. You can bolster your video setup with a tripod, for more steady shots; a microphone, for audio clarity; some lighting equipment to make your videos more vibrant, and of course, editing software to neatly weave your stories and messages. 

Website or landing page. Shopify provides you with the templates and all you have to do is decide on your brand and message. You can mix and match the different features provided on Shopify to align with your desires and the goals you want to achieve for your business. Shopify also provides you with a dedicated domain name, so this should be no biggie.

Content must be consistent, engaging

Your video content must follow a posting schedule or a live streaming schedule to make it a habit for your subscribers to watch your videos, and in turn, buy your products. You don’t want to leave your followers hanging, and with no new content, for weeks or months. Besides being consistent, content must be engaging. You have to study what your audience likes, what are the newest trends in all of YouTube, and how you can maximize these opportunities to add your content and product into the conversation.

If a particular topic is trending on YouTube, why not create content which adds some more value to the conversation, and where your product can come into place. Also, do not be afraid to try and test YouTube features such as Shorts and Live to see what works best for your brand. You can also dabble in creating How-To tutorial videos, product comparisons, a day-in-the-life videos where your product is used just to name some content creation techniques.

Maximize YouTube’s built-in E-commerce tools

There are a few YouTube eCommerce tools you can utilize to help you boost sales in your Youtube-Shopify integrated store. For one, you can join the YouTube Partner Program to monetize your videos. This added amount from the monetization can be allocated to your marketing budget to further boost your content creation. You may also consider selling merchandise through your YouTube videos. 

Review, revise and optimize your marketing strategy

The feedback or comments section is one of the most important aspects of any online store. From here, you can gather suggestions and ideas on how to improve the online shopping of your customers. Changes and updates are plenty and come in rapid succession especially in the digital age so we always have to keep ourselves abreast and constantly revise and adapt our strategies with the changing conditions. 

Some tips on optimizing marketing strategy:

Collaborate with influencers. Some people on the internet have already established themselves as experts or kind of respected figure in their specific niches. There are influencers in different fields, and collaborating with them to boost the visibility of your product might just be your next smart move.

Optimize for SEO. Although hiring an SEO writer might take some load off you, you can also delve into keyword search and do your own copywriting especially when you are starting and you have a limited budget to work with. There are tutorials available online as you discover the best ways to propel your website to a higher search engine rank and keep it there.

Call to action. Calls to action are essential because they are conversion tools from viewer to buyer. All your effort convincing customers and selling your products would go to waste if you don’t put a call to action. Thankfully, this is easier now that we have an integration feature between YouTube and Shopify. 

The times are changing, indeed. But do not fret, there are plenty of resources available online to teach you the basics and principles of using the newest features and adapting your online business to the latest trends that can help you and your business achieve your greatest potential.

Albeit a new feature, the YouTube-Shopify integration carries with it a promising future. So, our piece of advice to you, our dear online seller will probably just not be afraid of using these features and see the wonders it can do for you. After all, you’ll never know if you don’t try. 


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