TikTok Shop Shipping 101 for E-commerce Sellers

Are you an e-commerce seller looking to expand your business on TikTok Shop? With its huge user base and growing popularity, TikTok is quickly becoming a popular platform for e-commerce sellers to reach new customers and grow their businesses.

But, as with any e-commerce platform, efficient shipping is key to your success on TikTok. That’s where Locad, a logistics and fulfillment engine for e-commerce companies, comes in. We specialise in helping e-commerce businesses streamline their shipping and fulfillment processes, so you can focus on what you do best – growing your business.

In this article, we’ll be covering the basics of TikTok Shop shipping and how to optimise it to ensure fast and reliable delivery to your customers. We’ll also share our top tips for setting up shipping on TikTok Shop for e-commerce, including strategies for choosing the right shipping carrier, managing shipping costs, and handling returns and refunds.

So, whether you’re new to TikTok Shop or a seasoned seller looking to improve your shipping process, read on for our TikTok Shop Shipping 101 guide!

TikTok Shop Shipping Types

Before we dive into the nitty-gritty of the shipping process, let’s first take a look at the two types of shipping available on TikTok Shop: 

1. Shipping by seller and 
2. Shipping by TikTok.

Shipping by the seller is when the seller manages the entire shipping process, from order packing and labelling the package to handing it over to the carrier. This type of shipping gives the seller more control over the shipping process and allows for greater customisation and flexibility.

On the other hand, Shipping by TikTok is when TikTok manages the shipping process on behalf of the seller. This includes order picking from the designated location and delivery. While this type of shipping is more hands-off for the seller, it can be a good option for those who are only on TikTok and are looking for a more streamlined and automated shipping process.

When deciding which type of shipping to use, it’s important to consider factors such as: 

• Your budget 
• The volume of orders you receive and 
• Your capacity to manage the shipping process. 

Some sellers may prefer to handle shipping themselves to maintain greater control over the process, while others may opt for shipping by TikTok for its convenience and automation.

In the next section, we’ll take a closer look at the shipping process for both types of shipping and share our top tips for optimising each process.

TikTok Shop Shipping Process

Now that we’ve covered the two types of shipping available on TikTok Shop, let’s take a closer look at the shipping process for both types.

1. Confirming an Order

The first step in the shipping process is confirming an order. When an order is placed on TikTok Shop, the seller will receive a notification and must confirm the order within a certain timeframe (usually within 24 hours). This is important to ensure that the seller can fulfil the order and that the customer is kept informed about their order status.

Here are some optimisation tips for order confirmation:

• Set up automated order confirmation messages to reassure customers that their order has been received and is being processed.
• Keep track of orders and prioritise them according to their urgency to avoid delays in shipping.
• Have a clear policy on cancellations and returns to avoid confusion and negative reviews.

2. Packing and Packaging

Once an order is confirmed, the seller must pack and package the item for shipping. This includes ensuring that the item is properly secured and protected during transit. 

It’s important to consider the type of item being shipped and choose the appropriate protective packaging materials to ensure that the item arrives in good condition.

Here are some optimisation tips for packing and packaging:

• Choose high-quality packaging materials to ensure that the item is protected during transit.
• Use appropriate paddings, such as bubble wrap or foam, to prevent damage to the item.
• Consider using eco-friendly packaging options to appeal to environmentally-conscious customers.

3. Item Packaging

When packing the item, it’s important to ensure it is properly protected and secured. This may include using bubble wrap, foam, or other protective materials to prevent damage during transit.

Here are some tips for optimising item packaging:

• Use clear and concise labelling on the package, including the recipient’s address and tracking information.
• Consider adding promotional materials, such as a thank you note or discount code, to enhance the customer experience.
• Offer optional gift wrapping for an additional fee to increase revenue and customer satisfaction.

4. Carton Packaging

The carton or box used to ship the item should also be chosen carefully to ensure that it is the appropriate size and strength for the item being shipped. It’s important to use a sturdy box that can withstand the rigours of shipping and protect the item inside.

Some optimisation tips for carton packaging:

• Use sturdy boxes to withstand the rigours of shipping and adequately protect the item inside.
• Choose the appropriate box size to avoid excess space and minimise the risk of damage during transit.
• Consider using custom-branded packaging to create a memorable and professional impression on customers.

5. After-sales Issue (Damaged Packaging)

If an item arrives damaged due to inadequate packaging, it can result in a negative customer experience and potentially lead to returns or refunds. In such cases, the responsibility for the issue will lie with the seller who shipped the item.

If the seller ships the item, they will be responsible for investigating the issue and providing a resolution to the customer. Depending on the circumstances, this may involve offering a refund, replacement, or other resolution.

If TikTok ships the item, the responsibility for the issue will be investigated to determine whether it is the seller’s or the carrier’s responsibility. It’s important to note that the carrier will not be liable for any parcel damage arising from the seller’s failure to provide secure original packing. Therefore, sellers must take care when packing and packaging items to ensure they are properly protected during transit.

Check out some of the optimisation tips for after-sales issues:

• Respond to customer complaints promptly and professionally to minimise negative reviews and maintain customer loyalty.
• Have a clear policy on returns and refunds to avoid confusion and provide customers with a sense of security.
• Keep records of any issues and use them to identify areas for improvement in the shipping process.

In the next section, we’ll cover the process of package labelling and how to ensure that your packages are properly labelled for shipping.

TikTok Shop Package Labeling

Proper package labelling is crucial to ensure your shipments are delivered to the correct destination and on time. The information on the label allows carriers to identify the sender and recipient of the package, as well as the package’s contents and any special handling requirements.

When preparing your package for shipping, make sure to include the following information on the label:

• Sender’s name and address
• Recipient’s name and address
• Package weight and dimensions
• Shipping service selected (if applicable)
• Special handling requirements (if any)
• Tracking number (if available)

In addition to including the required information, it’s important to ensure that the label is securely attached to the package and that it’s legible and easy to read. This will ensure that carriers can quickly and accurately process your shipment.

Using TikTok Shop, you can print your shipping label directly from the platform. This will ensure that your label includes all the necessary information and meets the carrier’s requirements for package labelling.

In the next section, we’ll cover the process of handing your package to the carrier and the different shipping options available to sellers on TikTok Shop.

Handing Over Your Package to the Carrier

Once your package is packed and labelled, it’s time to hand it over to the carrier for delivery. On TikTok Shop, two shipping options are available to sellers: Ship by Seller and Ship by TikTok.

1. Ship by Seller

If you ship your package, you must arrange a pickup or drop-off at a designated carrier location. TikTok Shop supports a variety of carriers, including local and international shipping options.

When choosing a carrier, it’s important to consider factors such as shipping speed, reliability, and cost. You may also want to check if the carrier offers additional services like package tracking or insurance.

Once your package has been handed over to the carrier, you can check the delivery status on TikTok Shop to ensure that it arrives at its destination on time.

2. Ship by TikTok

Alternatively, you can have TikTok Shop handle the shipping for you. This option is available for certain products and locations and offers a convenient and hassle-free way to ship your packages.

When you choose Ship by TikTok, TikTok Shop will handle the entire shipping process, including pickup and delivery. This can save you time and effort and ensure your packages are delivered quickly and securely.

Requirements for Both TikTok Shop Shipping Types

Regardless of which shipping option you choose, there are a few requirements that you’ll need to meet to ensure that the carrier accepts your packages:

• Your package must be properly packed and labelled, as the previous sections cover.
• You’ll need to provide any necessary customs documentation for international shipments.
• Your package must meet the carrier’s size and weight restrictions.
• You’ll need to pay any applicable shipping fees.

By meeting these requirements, you can ensure that your packages are accepted by the carrier and delivered to their destination on time.

In the next section, we’ll cover how to check the delivery status of your packages and what to do if there are any issues with the delivery.

How to Check Your TikTok Shop Delivery Status?

After you’ve handed over your package to the carrier, keeping track of its delivery status is important to ensure it reaches its destination on time. 

On TikTok Shop, you can check the delivery status of your packages by following these steps:

1. Go to the “Orders” tab on your TikTok Shop seller account.
2. Find the order you want to track and click on “View Details.”
3. Scroll to the “Logistics Information” section to view the delivery status and tracking information.

You can also download the tracking information in CSV format for your records.

Final Order Status

The delivery status of your package will be updated in real-time as it moves through the carrier’s network. Once the package has been delivered, the delivery status will be updated to “Delivered”, and the order will be marked as “Completed” on TikTok Shop.

If the package is not delivered within the expected delivery timeframe, you can contact the carrier to check its status. If the package is lost or damaged during transit, you may be able to file a claim with the carrier for compensation.

Delivery Timeline

The delivery timeline for your package will depend on various factors, including the shipping speed you choose, the carrier you use, and the package’s destination.

On TikTok Shop, the delivery timeline for each shipping option is displayed during the checkout process. This can help you choose the best shipping option for your needs and budget.

Order Auto-Cancellation

If you cannot fulfil an order for any reason, it’s important to cancel it as soon as possible to avoid any negative impacts on your account.

On TikTok Shop, orders not shipped within 48 hours will be automatically cancelled. This helps ensure buyers receive their orders promptly and reduces the risk of disputes or negative feedback.

If you cannot fulfil an order within the 48-hour timeframe, you can contact the buyer to explain the situation and offer a resolution. If the buyer agrees to wait for the order to be shipped, you can contact TikTok Shop to request an extension of the 48-hour shipping requirement.

In the next section, we’ll cover the “48hr Dispatch” label and what it means for sellers on TikTok Shop.

What is the “48hr Dispatch” Label?

On TikTok Shop, orders must be shipped within 48 hours of purchase to ensure buyers receive their orders promptly. To help buyers identify which sellers can fulfil orders within this timeframe, TikTok Shop has introduced the “48hr Dispatch” label.

Qualification Criteria for “48hr Dispatch” Label

To qualify for the “48hr Dispatch” label, sellers must meet the following criteria:

1. Maintain a positive seller rating and low cancellation rate.
2. Ship orders within 48 hours of purchase.
3. Provide accurate tracking information for each order.

Sellers who meet these criteria will automatically receive the “48hr Dispatch” label on their listings, which can help to attract more buyers and increase sales.

Retention Criterion for “48hr Dispatch” Label

To retain the “48hr Dispatch” label, sellers must continuously meet the qualification criteria. Failure to meet these criteria may result in the removal of the label and a negative impact on the seller’s account.

Sellers unable to fulfil orders within the 48-hour timeframe can contact the buyer to explain the situation and offer a resolution. If the buyer agrees to wait for the order to be shipped, sellers can contact TikTok Shop to request an extension of the 48-hour shipping requirement.

In the next section, we’ll cover prohibited shipping behaviours that sellers should know to avoid negative impacts on their accounts.

Prohibited Shipping Behaviors

To ensure a positive customer buying experience, TikTok Shop has strict guidelines on shipping behaviours that are prohibited for sellers. These guidelines aim to prevent fraud, protect customer privacy, and ensure orders’ safe and timely delivery.

Misuse of Customer Information

Sellers are prohibited from using customer information for purposes other than fulfilling orders on TikTok Shop. This includes using customer information for marketing purposes or sharing it with third parties. Sellers who violate this policy may be subject to account suspension or termination.

Shipping Prohibited Products

Certain products are prohibited from being shipped on TikTok Shop, including:

• Counterfeit or pirated goods
• Illegal or regulated items (such as drugs, weapons, or hazardous materials)
• Obscene or offensive materials
• Stolen goods or items that promote illegal activities

Sellers who violate these guidelines may have their listings removed and their accounts suspended or terminated.

Fraudulent Shipping

Sellers are also prohibited from engaging in fraudulent shipping behaviours, such as:

1. Fraudulent Shipping Behavior

• Providing false tracking information or shipping labels
• Shipping empty boxes or boxes filled with incorrect items
• Claiming that an order was shipped when it was not

2. After-Sale Issues (Fraudulent Shipping)

• Failure to ship an order
• Failure to provide accurate tracking information
• Failure to resolve issues with the carrier or buyer

Sellers who engage in fraudulent shipping behaviours may be subject to account suspension or termination and legal action.

Force Majeure

In rare cases, circumstances beyond a seller’s control may prevent them from fulfilling an order within the required timeframe or at all. These circumstances are force majeure events, including natural disasters, government actions, or other unforeseeable events.

In a force majeure event, sellers should contact the buyer and TikTok Shop to explain the situation and offer a resolution. TikTok Shop may provide an extension for the seller to fulfil the order or may cancel the order and provide a refund to the buyer.

By following these guidelines, e-commerce sellers can ensure that their shipping practices meet TikTok Shop’s standards, leading to increased sales and a positive reputation on the platform.

Please note that the policies for TikTok Shop are subject to change, and it is recommended to keep an eye on the TikTok Shop Shipping Guidelines for any updates.

How to Choose the Right Shipping Carrier for Your TikTok Shop

When it comes to choosing a shipping carrier for your TikTok Shop orders, there are a few factors to consider, including:

1. Shipping destination: Depending on your customers’ location, certain carriers may be more reliable or cost-effective than others.
2. Package weight and size: Some carriers may have weight or size restrictions limiting their suitability for certain packages.
3. Shipping speed: If you need to offer expedited shipping options, you’ll want to choose a carrier that offers fast delivery times.
4. Cost: Shipping costs can vary widely between carriers, so comparing rates is important to ensure you’re getting the best value.

When evaluating shipping carriers, it’s a good idea to research their reliability and customer service reputation. 

Look for carriers that offer tracking and omnichannel fulfillment options and good communication and support for issues that may arise during the shipping process.

Managing Shipping Costs for Your TikTok Shop

Shipping costs can be a significant expense for e-commerce businesses, so managing them effectively is important to ensure that your business remains profitable. Here are a few strategies for managing shipping costs on TikTok Shop:

• Offer free shipping thresholds: Consider offering free shipping for orders over a certain threshold to encourage customers to purchase more items.
• Negotiate rates with carriers: You can negotiate lower rates with your shipping carrier depending on your shipping volume.
• Use shipping software: Shipping software, such as Locad, can help you compare rates between carriers and find the most cost effective shipping options for your business.
• Incorporate shipping costs into your pricing: Instead of charging a separate shipping fee, consider incorporating the shipping cost into your product prices. This can help simplify the purchasing process for customers and make your pricing more transparent.

Bonus: Handling Returns and Refunds for Your TikTok Shop

Returns and refunds are a natural part of the e-commerce business, and it’s important to have a clear policy for handling them. Here are a few tips for managing returns and refunds on TikTok Shop:

• Establish clear policies: Ensure that your return and refund policies are communicated to customers, including any time limits or return restrictions.
• Provide good customer service: Respond promptly to customer inquiries and be willing to work with customers to find a satisfactory resolution to their issues.
• Consider offering free returns: Offering free returns can help encourage customers to purchase from your store and can help build trust and loyalty with your brand.

Final Thoughts

Shipping is a critical component of any e-commerce business, and it’s important to get it right to provide a positive customer experience and grow your business on TikTok Shop. By following the tips and strategies outlined in this article, you can optimise your shipping process and ensure fast, reliable delivery to your customers. 

And if you’re looking for a logistics and fulfillment partner to help you streamline your shipping process, consider partnering with Locad for expert support and guidance.

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