Lazada stands as the beacon of modern e-commerce, boasting unique selling points that redefine the shopping landscape in Malaysia. With an unrivalled selection of features that cater to both buyers and sellers, Lazada represents e-commerce excellence.
Its attraction lies not only in its shopper-centric approach but also in the remarkable ease with which aspiring e-commerce moguls can establish their presence. In fact, today, Lazada has over 155,000 sellers with 3,000 brands that serve 560 million consumers. The platform serves as a haven for entrepreneurs, with an extensive array of e-commerce sellers contributing to its ecosystem.
Join us on a journey as we navigate the ins and outs of starting your e-commerce venture on Lazada in Malaysia.
Why Sell on Lazada?
Lazada has contributed greatly to the evolution of the e-commerce experience of the Southeast Asian audience. It signifies convenience and innovation in the online shopping sphere. It allows for the amalgamation of ease of shopping for buyers and convenient selling for aspiring entrepreneurs through its many features.
Its wide-reaching influence is found in its expansive user base, forming a dynamic marketplace. Thousands of e-commerce sellers thrive within this ecosystem, helping kindle the fire of entrepreneurial aspirations and establishing Lazada as a leader of modern digital commerce. Read on as we discuss why one should register at the Lazada Seller Centre in Malaysia.
- The Hybrid Model Helps Business Owners and Customers
Lazada’s innovative hybrid model bridges the gap between business owners and customers, creating a dynamic marketplace where both parties benefit. This unique approach fosters a sense of collaboration, enhancing customer trust and elevating your brand’s credibility.
- Low Commission Fees
Lazada’s commitment to supporting sellers shines through its competitive commission fees. By keeping these fees low, between 0-4%, the platform empowers you to maintain healthy profit margins, enabling you to reinvest in your business and offer competitive pricing to your customers.
- Large Customer Base
With millions of active users, Lazada provides unparalleled exposure to a vast and diverse customer base. This expansive reach means that your products have the potential to resonate with a wide array of consumers, driving sales and growth for your business.
- Easy-To-Use Interface
Navigating Lazada’s intuitive interface is a breeze, even for those new to e-commerce. List and manage your products with ease, ensuring that your offerings are presented professionally and enticingly to captivate potential buyers.
- Effortless Communication With Customers
Lazada’s communication tools streamline interactions with customers, enabling you to address inquiries, offer assistance, and build relationships effortlessly. Strong customer engagement fosters trust, encouraging repeat business and positive reviews.
- Built For Smartphone Users
Recognising the mobile-driven era, Lazada’s mobile-friendly design ensures your products are accessible to smartphone users. This responsiveness translates to convenience for customers, allowing them to shop your offerings anytime, anywhere.
Steps to Start Selling on Lazada
Now that you know all of the different features offered by Lazada in Malaysia, the natural course would be to start setting up your account as a seller on Lazada Malaysia. Below are all the steps that detail how you can get started as a new entrepreneur.
Step 1: Register for a Lazada Seller account
- Visit the Lazada Seller Center website.
- Click on the “Register Now” button to initiate the sign-up process.
- Provide your business information, including company name, contact details, and tax information.
- Choose a suitable payment method for transactions.
- Agree to the terms and conditions, and verify your email address to activate your account.
Step 2: Update your seller account information
- Log in to your Lazada Seller Center account using your credentials.
- Access your profile and ensure that all business details are accurate and up-to-date.
- Upload a professional profile picture or logo for brand recognition.
- Verify your identity as per Lazada’s verification process.
Step 3: Receive Training at Lazada University
- Explore the Lazada University section within the Seller Center.
- Enrol in the available online courses covering topics such as store management, marketing, customer service, and order processing.
- Benefit from expert insights and best practices shared in these courses to enhance your selling strategy.
Step 4: Add a product to your Lazada Store
- From the Seller Center dashboard, navigate to the “Products” section.
- Click on “Add Product” and input detailed product information.
- Include clear product titles, thorough descriptions, accurate pricing, and high-quality images.
- Choose relevant categories and attributes to improve search visibility.
- Set available quantities and provide shipping information.
Step 5: Build your Lazada Store Front
- Access the “Store” section in the Seller Center.
- Customise your store’s appearance by adding a catchy banner and logo.
- Organise your products into relevant categories for easy browsing.
- Implement best practices for product listing, etc.
- Implement customer-friendly policies like returns and exchanges.
Who can sell on Lazada?
Lazada has space for established brands and up-and-coming individual sellers who wish to make a mark. For brands, it amplifies recognition among a diverse audience within the Southeast Asia region, while individual sellers thrive on its user-friendly interface.
This platform celebrates diversity, uniting artisans and entrepreneurs under one digital platform. Lazada’s essence lies in fostering equal opportunities, where every product and every seller’s product gets an even chance at reaching the intended customer.
Tips to Sell on Lazada Malaysia
Here’s a primer on some of the best practices that might help you experience better results while selling things on Lazada Malaysia.
- Note the Guidelines and Avoid Prohibited Items
Safeguard your success by familiarising yourself with Lazada’s prohibited items list. Adhering to these guidelines ensures a smooth journey devoid of unnecessary complications.
- Optimise your product listing content for Seamless Search Visibility
Elevate your products by optimising their content to align seamlessly with Lazada’s search engine. Strategic use of keywords and accurate descriptions enhances discoverability.
- Take advantage of the Strategic Promotional opportunities and tools
Harness the power of promotional tools like vouchers and discounts to attract and retain customers. Thoughtful application of these incentives bolsters your sales strategy.
- Ride the trend wave to explore maximum sales potential
Keep your finger on the pulse of consumer preferences. Staying updated with trending products positions you at the forefront of demand, driving maximum sales potential.
- Stay abreast of developments on the platform through Lazada University
Keep pace with platform developments through Lazada University. This invaluable resource equips you with the knowledge to adapt and thrive in the dynamic e-commerce landscape.
- Choose the right shipping provider to ensure better order fulfillment rates
Opt for a recognised logistics partner to streamline order processing, ensuring swift deliveries. To dominate the Malaysian market, reduce shipping times and reach customers faster at affordable rates.
Tips to Improve the E-commerce Customer Experience
In the fast-paced world of e-commerce, delivering outstanding customer experiences is crucial for businesses to succeed. With the increasing reliance…
Trending Products on Lazada Malaysia
Now, you may already have an idea of what you want to sell on Lazada. However, determining what sells best may not be the easiest feat. With the aim to minimise your work, we’ve created a list of the best-selling product categories on Lazada Malaysia.
- Beauty and Skincare Products
Beauty and skincare products, including facial serums, masks, and natural skincare options, are consistently sought after by consumers in Malaysia looking to maintain healthy and glowing skin.
- Home and Kitchen Appliances
As more people spend time at home, there’s a growing interest in upgrading home and kitchen appliances. Items like air fryers, blenders, robotic vacuum cleaners, and smart home devices have gained popularity.
- Health and Wellness Products
The focus on health and wellness among Malaysians has increased demand for fitness trackers, smart scales, resistance bands, and other health-related products. Consumers are keen on staying fit and monitoring their well-being.
- Wireless Earbuds and Headphones
High-quality earbuds and headphones have become a hot commodity with the increasing demand for wireless technology. Consumers are looking for options offering excellent sound quality and convenience for music and calls.
- Smartphone Accessories and Gadgets
From phone cases and screen protectors to portable chargers and selfie sticks, smartphone accessories and gadgets continue to be in high demand as people seek to enhance their device’s functionality and protection.
Final Thoughts
As you learn the ropes of Lazada, a world of e-commerce excellence unfolds. Armed with insights to navigate its dynamic landscape, you can expect unparalleled success. By adhering to this blog’s knowledge, you’re not merely selling but building a robust online identity in Malaysia’s digital arena.
But to truly optimise your Lazada experience, consider integrating with Locad – a seamless solution that unlocks Lazada’s full potential with its excellent fulfillment services. So, are you ready to take the first step? Set your sights on Lazada, follow this guide, and tap into Locad’s power by signing up today!
Can foreigners sell on Lazada Malaysia?
Yes, foreigners can sell on Lazada Malaysia by registering as a seller and adhering to the platform’s guidelines.
Who is eligible for Lazada seller?
Eligibility is open to businesses, brands, and individual entrepreneurs who comply with Lazada’s requirements.
Does Lazada ship outside Malaysia?
Yes, Lazada does offer international shipping to various countries outside Malaysia
How do I become a LazGlobal seller?
To become a LazGlobal seller, choose the cross-border program, list your products, and offer international shipping.
Which countries is Lazada available in?
Lazada operates in multiple countries across Southeast Asia, including Malaysia, Indonesia, the Philippines, Singapore, Thailand, and Vietnam.
