Green Monday is the second Monday of December, and it’s one of the biggest shopping days of the year in Australia. To capture shoppers in the early phase of their holiday shopping, retailers offer deep discounts on a wide range of products, from electronics to clothing to home goods.
For Australian e-commerce businesses, Green Monday is a huge opportunity to boost sales and increase customer loyalty. But with so much competition, it’s essential to know how you can stand out and capture shopper’s attention.
In this blog post, we’ll take a look at the history of Green Monday and provide tips and tricks for Australian e-commerce businesses to make the most of this important shopping day. We’ll also cover what small and medium-sized enterprises should promote, how to offer price matching, incentives, and coupon codes, and how Locad can become your trusted partner in ensuring on-time delivery.
The History of Green Monday
Green Monday originated in 2007 as a marketing campaign by eBay to promote online shopping on the second Monday of December. The term was chosen because it is the last day shoppers can place an online order and be reasonably confident that their orders will arrive in time for Christmas. Green Monday quickly became one of the busiest online shopping days of the year in the United States, and it has since spread to other countries, including Australia.
Why is Green Monday Important in Australia
There are a few reasons why Green Monday has become so popular in Australia. First, it is a convenient time for shoppers to buy holiday gifts. Many people have already started holiday shopping but may still need to buy a few last-minute items. Green Monday gives them a chance to do so without having to spend more on last-mile shipping that may delay the delivery date.
Second, Green Monday is a time when retailers offer deep discounts on a wide range of products. This makes it an excellent opportunity for shoppers to save money on their holiday purchases ahead of the peak holiday shopping period.
Finally, Green Monday is when many people are online and browsing the web. This makes it a great opportunity for retailers to reach potential customers and promote their products.
Green Monday Sale (Australia)
When is Green Monday 2023
Green Monday 2021 was the first year that the event was widely promoted in Australia. Online. The most popular categories were electronics, fashion, and homewares. Following that, Green Monday 2022 was a massive success for Australian retailers.
In 2023, the sale is expected to occur on the 11th of December. And retailers are expected to offer discounts of up to 70% on a wide range of products, including electronics, fashion, toys, and homewares. Some of the most significant discounts are expected to be on TVs, laptops, and smartphones.
Tips and Tricks for Australian E-commerce Businesses for Green Monday
Now that you know what the Green Monday sale is, it is time for you to take note of the different best practices that can help your business take advantage of this sale day.
Optimise Website and Mobile Experience
In Australia, two in four e-commerce shoppers prefer shopping through their mobile phones. Therefore, with mobile shopping becoming increasingly popular, small and medium-sized businesses must have a mobile-friendly website and app. On Green Monday, a significant portion of sales are expected to come from mobile devices. Therefore, ensuring that your website and app are easy to navigate and use on mobile devices is important.
Here are a few tips for optimising your website and mobile experience for Green Monday:
- Ensure your website is responsive to look good and function well on all devices.
- Use large, tap-friendly buttons and links.
- Make it easy for customers to find the products they are looking for by using clear and concise categories and navigation menus.
- Include options for mobile shoppers to share a good deal on their smartphones, add to wishlist, or sign up to receive mobile alerts when a product they hope to buy is back in stock.
- Offer a variety of payment options, including mobile wallets.
- Test your website and app thoroughly on different devices to ensure no errors or glitches.
Leverage Social Media
Social media is a great way to promote your Green Monday sales and engage with customers. You can use social media to:
- Share your Green Monday deals and promotions.
- Run social media contests and giveaways by waiving shipping fees or providing express shipping against a shopping threshold.
- Answer customer questions and provide support.
- Build relationships with influencers and promote their content.
Email Marketing Campaigns
Well-targeted email marketing campaigns can effectively reach existing customers and subscribers and promote your Green Monday sales. When creating your email marketing campaigns, be sure to:
- Segment your email list so that you can send targeted messages to different groups of customers.
- Personalise your emails by including the customer’s name and personalised images.
- Offer exclusive discounts and promotions to your email subscribers.
- Make it easy for customers to unsubscribe from your email list if they no longer want to receive your emails.
Collaborate with Influencers
Collaborating with local influencers or micro-influencers can be a great way to expand your reach and credibility. Influencers can help you to promote your Green Monday sales to their followers.
When choosing influencers to collaborate with, select influencers who are relevant to your target audience and who have a good reputation. You should also provide influencers with clear guidelines on what you expect from them.
Create Limited-Time Offers
Limited-time offers or flash deals can be a great way to encourage customers to purchase during your Green Monday sale. You can offer exclusive discounts, promotions, or free shipping to influence customers who wish to purchase during the sale.
Be sure to promote your limited-time offers clearly on your website and social media channels. You should also create a sense of urgency by letting customers know your offers are only available for a limited time.
What should small and medium-sized businesses promote?
Here are some ideas for what small and medium-sized businesses can promote for the Green Monday Sale in Australia:
Offer price matching to mobile shoppers in-store
Price matching can be a great way to attract customers to your store and encourage them to purchase during your Green Monday sale. By offering price matching, you are essentially telling customers that you will match any lower price they find on an identical product from a competitor.
To offer price matching, you will need to decide on a few things, such as which competitors you will match prices with and what products you will offer price matching on. You will also need to communicate your price-matching policy to customers on your website and in your store.
Provide incentives for customers to return after the holiday season
By offering incentives and making it easy for customers to return or exchange items, you can encourage them to shop at your store again in the future.
Moreover, offer quick shipping. While Green Monday emphasises the delivery of items before Christmas. Ensuring same-day and next-day delivery isn’t half bad. Partner with a 3PL brand like Locad and have fulfilment taken off your plate completely, in addition to ensuring same-day and next-day delivery for your brand.
Promote coupon codes and deals on discount sites
Another way to promote your Green Monday sale is to promote coupon codes and deals on discount sites. Discount sites are popular with shoppers looking for product and service deals. By promoting your Green Monday sale on discount sites, you can reach a wider audience of potential customers.
When promoting your Green Monday sale on discount sites, be sure to include the following information about your sale:
- the dates of the sale
- the types of products you offer discounts on
- the percentage of discount you offer
Green Monday is a great opportunity for e-commerce businesses to boost sales and increase customer loyalty. However, with so much competition, it is crucial to be prepared.
In this blog post, we have discussed what small and medium-sized businesses should promote and how to offer price matching, incentives, and coupon codes. If you are an e-commerce business owner, it is crucial to take complete advantage of the Green Monday sales. Following the tips and tricks listed in this article can boost your sales and increase customer loyalty. You can rest assured that your business will only reach soaring heights.