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What Is An E-commerce Website?

E-commerce websites are online marketplaces that enable the exchange of products and services over the internet by transferring data and money. E-commerce was initially conducted in part over the phone and emails. Everything a transaction

requires may be completed online using only one webpage. E-commerce, often known as electronic commerce, describes a company strategy where customers make purchases online. This format is essentially used by all online shopping websites, regardless of size. An e-commerce website is any location where products are offered for purchase online.

The capabilities that an e-commerce website provides are one of the clearest distinctions between it and a regular business or corporate website. A corporate website can only provide details on its goods and services, so customers who wish to do business with the brand must get in touch with it directly. In contrast, the operation of an e-commerce website is quite similar to that of a real store. Users don’t need to call a customer service representative to place their order when they can buy things, schedule deliveries, and make payments on the same website. Since e-commerce websites require more features and design elements than ordinary websites, it is more difficult to create e-commerce content compared to ordinary sites. In this article, you will understand the basics of an e-commerce website. Continue reading to know more!

In essence, e-commerce is just a form of commerce. In terms of its functioning style, it is quite similar to the retail industry in the physical world. An online store differs from  a brick-and-mortar store in that everything is done online.

The journey of an e-commerce firm begins with setting up an e-commerce website. The basic components of an e-commerce website include the following –

E-commerce website platform: 

It is the framework or tool that is used to build your website. There are a number of examples, including Shopify, BigCommerce, etc.

Shopping cart: 

Checkout and product purchasing are handled by this part of your website.

SSL certificate: 

Website security technology that prevents financial transactions from taking place on your site.

Payment gateway: 

It accepts customers’ payment information and determines whether funds are available before approving or declining the payment.

Payment processor: 

The company that processes credit card transactions – is the third party between you and your customers.

Business bank account: 

After completing transactions and processing through the merchant account, funds are transferred to the checking account.


Packages are warehoused and shipped to customers through this process.

How to Build an E-Commerce Website?

The greatest approach to generate a little excess revenue is to sell goods through an internet store. One may quickly offer their items to many people simultaneously using an e-commerce platform.

E-commerce websites provide a good amount of advantages over traditional stores. And for this reason, many business owners are inclined to build an e-commerce website in order to expand their operations.

One doesn’t have to be a computer whiz to create a website for a company. To build your own e-commerce website, you can proceed with some basic WordPress understanding. Following that, there are various methods to customize the online store.

Different Types Of E-commerce Website Hosting


When a firm uses on-premise hosting, it implies that it retains all of the computer gear and software necessary to run its website on-site, usually close to its actual office. Because the company must buy and maintain all the servers, firewalls, operating systems, software licenses, etc., this strategy is expensive. They have to keep up with updates and backups. On-premise is not a smart option for a business if it lacks an IT team or the funds to recruit one.

Headless e-commerce

The front and back ends of an e-commerce program are separated by headless e-commerce. With this strategy, companies have more control over the consumer experience. More flexibility is available to construct whatever a company desires. APIs, engagement tools, experienced managers, and an IT team are necessary for headless commerce. Smaller companies thus frequently choose other methods.

SaaS e-commerce

Software as a service, SaaS, is a well-liked business concept. SaaS gives organizations access to all the software they require without having to be bound to the device they’re using, and it’s not only for e-commerce platforms. Software as a service (SaaS) solutions may be accessed from any device with an internet connection.

There are other well-known SaaS e-commerce systems accessible, such as Shopify, BigCommerce, and Wix. These solutions handle every aspect of the customer’s needs. Web hosting, software licensing, domain names, SSL certificates, and other related issues are not a concern. The service provider takes care of all the technical aspects in return for a monthly or annual charge. For small firms without an IT department, it’s a cheap solution to manage e-commerce.

Common Types of E-Commerce Websites

 Vendor-specific websites

The lone vendor or vendor-specific e-commerce site is also the organization that develops and maintains them. The bulk of e-commerce stores is found on these websites. This option enables both brick-and-mortar and internet-only merchants to set up an online duplicate of their real stores.

Either hire a developer to create a website from scratch or create a vendor-specific website using one of the many online marketplaces and e-commerce web builders. These online shops provide you the advantage of developing your own branded space to advertise your products. However, they demand more work than alternatives since you must create and manage your website.

Multiple-seller marketplaces

The marketplace website type, which includes well-known platforms like eBay, is one of the most popular types of e-commerce websites. Anyone, from tiny enterprises to huge organizations, can sell their goods on an internet marketplace. No eligibility requirements apply to vendors; anybody may register an account and begin utilizing the commercial center right away.

This hints at a great level of candor with prospective clients. Even if they currently run their websites or sell on other platforms, businesses may profit by placing their items for sale in a market where buyers are likely to find them.

Affiliate websites

There are extra revenue sources outside of retail when you have a retail site selling products from other businesses. A different option is to start an affiliate website.

An affiliate is a person who, in exchange for compensation, offers things from other brands on their website. If you build a website and amass a significant audience, starting an affiliate site is a great way to earn additional money.

Main Features of E-commerce Websites

Visitors don’t want to get bogged down with too many specifics on purchasing and selling when they begin to learn about e-commerce. However, a website should have a few elements for e-commerce functioning once they’re more knowledgeable about e-commerce and ready to set up the online store. Make the e-commerce website specific by adding the following:

User-friendly features

People want to locate what they’re searching for fast and effortlessly when they purchase online. If they can’t, they won’t likely stay around for very long, and if they don’t, a company is unlikely to persuade them to make an online purchase. User experience (UX)-focused e-commerce sites perform better than others.

Easy navigation

Menus with simple navigation where shoppers can easily browse items by category. The menu should be placed on the side or the top of the page in a prominent location. An easy UX interface makes generating more traffic and sales easier for a business.

Product filters

Product filters allow customers to locate what they want easily by sorting through product options. Allow buyers to filter products, for instance, by price, size, color, product category, brand, style, etc.

Product availability

Have you ever located a product you were looking for, only to learn later that it was sold out? For the intended audience in a business, that is a depressing experience. Do they make any other such purchases? Visit further online retailers to locate the desired product. Wait for the item to be restocked.

Put product availability information for each item in a visible place on the product page to fight this. Have knowledge of the anticipated return dates for any items that go out of stock.

Clear cart and checkout buttons

Here are some ways you can encourage more online transactions at your business.

  • First, make sure that when potential buyers click “add to cart” or “buy now”, they can see all the essential details about their purchase, including item names and prices, before completing the transaction.
  • You should also provide quick access for removing items from the cart without having to navigate back through site pages – this will reduce customer anxiety because it prevents them from getting lost among other products while browsing around looking at what’s available in store (not just focused on purchasing).
  • Last but most importantly: allow customers to save their cart, so they don’t have to go search around again later if there is something else

Multiple payment options

In order to improve customer experience and ensure they continue coming back, an e-commerce website should focus on offering visitors/shoppers as many payment options as possible. This ensures the visitors enjoy the flexibility of using different payment methods as per their choice.

Though the best way of payment is using PayPal. This is because it accepts all major credit cards, including Visa or Mastercard, which means that if a shopper has an account with one of those companies, chances are high that he/she can pay via this service. Additional payment modules might include –

  • Google Pay
  • Apple Pay
  • Shop Pay (Shopify)

Customer service and contact options

Customer service should be available for any questions or concerns they may have about their orders. Whether or not you decide to invest in online live chat or ticketing tools, you should at least have these features:

  • Displaying a dedicated email address prominently
  • Social media accounts and links to your accounts so people can connect with you
  • Returns or exchanges can be initiated by customers using self-service options
  • Address and phone number of the company in the footer

Important website content

E-commerce website owners should anticipate their potential customers’ questions and ensure that the answers are easy to find. Customers often want to know things like shipping costs, return policies, and whether a product is in stock before they make a purchase. By providing clear and concise information upfront, e-commerce website owners can increase their sales chances.

Additionally, e-commerce websites should be designed to make it easy for customers to find what they are looking for. If customers have to click through multiple pages or search extensively for answers to their questions, they will likely give up and go elsewhere. E-commerce website owners must remember that potential customers are always looking for the easiest and most efficient path. By making it easy for them to find the information they need, e-commerce website owners can increase their chances of making a sale.

Order processing timeline

E-commerce website owners must consider multiple factors when calculating how long it will take to process an order after it is placed. These factors include the time it takes to receive payment confirmation, pick the items from inventory, pack them securely and send them out for delivery.

Most companies aim to ship orders within 1 to 5 business days from the date of the order. However, it is always best to allow plenty of time to process the order to avoid any inconvenience to the customer.

E-commerce website owners should make sure that their shipping policy is displayed on their website to set customer expectations. Orders placed before a particular time of day usually get shipped the same day, so this information should also be included in the shipping policy. By taking these steps, websites for e-commerce can provide their customers with a smooth and enjoyable shopping experience.

Shipping policies

When shopping online, it’s important to know what to expect regarding shipping. Most e-commerce websites offer standard shipping, which typically takes 3-5 business days. Some websites also offer expedited shipping, which can take 1-3 business days.

Regarding carriers, most e-commerce websites use Pickupp, Ninjavan, or DHL. However, some websites may use a different carrier depending on the location of the customer. For example, a website that ships internationally may use Auspost for customers in the United States and Canada Post for customers in Canada. As for return shipping costs, most e-commerce websites do not cover these costs. However, some websites may offer free return shipping for certain items.

Return policies

The e-commerce websites accepting product returns, with terms that customers have 60 days to return an item for a refund, are most likely to succeed in retaining customers more than those who don’t support returns.

All the relevant information regarding return policies should reflect on the brand’s e-commerce website to ensure clear and hassle-free returns. Overall, the e-commerce web site’s return policy should be very customer friendly and not deter anyone from considering making a purchase.

Privacy policy

It’s not surprising that privacy rules have become the normal procedure for online shops, given the sheer volume of personal information users of e-commerce websites must provide to make a purchase. An e-commerce company’s privacy policy describes how it will gather, hold, safeguard, and handle any personal information that internet users voluntarily supply. Name, birthdate, addresses (email, physical, and shipping), financial information, and location are among the details included (IP address, geolocation, etc.).

Beyond explaining how the firm will use the information, it also outlines how the people sharing their data may seek redress if your e-commerce business fails to uphold its legal commitments. Whether you are in the e-commerce sector or not, most nations have regulations requiring you to have a privacy policy in case you collect personal information from your consumers.

A well-written privacy policy helps you establish trust with your consumers by assuring users that their personal information is protected. If your e-commerce website doesn’t already have a privacy policy, the time has come to do so.

Terms of service

E-commerce sites are becoming increasingly popular as they provide an easy way to shop for items from the comfort of one’s own home. However, setting up an e-commerce site is not as simple as creating a website; several legal considerations must be taken into account. One of the most important is the inclusion of a ‘Terms of Service’ page.

The ‘Terms of Service’ page sets out the rules for using the website and is a legally binding agreement between the e-commerce site and its customers. This page can help to limit liability if a customer takes legal action against the e-commerce site and can also protect the e-commerce site’s rights to the content on the website.

As such, it is essential to have a well-drafted Terms of Service page on an e-commerce website. For businesses without a legal team, it may be worth seeking professional assistance in order to ensure that the Terms of Service page will hold up in court.


E-commerce websites have revolutionized the way people shop. We no longer need to go from store to store or wait for products to come in the mail. With just a few clicks, we can order anything our heart desires and deliver it right to our doorsteps.

But with this level of convenience comes a new set of challenges for online businesses.  In order to be successful, e-commerce websites must create an engaging experience that will make customers come back time and time again.


What is the best e-commerce website builder?

E-commerce website builders give businesses the tools they need to build an online store and sell their products or services. There are a number of different points to consider when choosing an e-commerce website builder, including cost, features, and user-friendliness.

Where can I build an e-commerce website?

If you aim to build your own e-commerce website, it can feel like a difficult task, but with the right platform, it can be surprisingly easy. One of the most popular options for e-commerce is WordPress, which powers millions of websites around the world. WordPress is free to use and offers many plugins and themes. Another popular option is Shopify, a paid platform that offers everything you need to create a professional-looking online store. Whichever platform you choose, be sure to research and select a template or theme that looks professional and is easy to use.

Should I make my e-commerce website mobile-friendly?

With over half of all web traffic now coming from mobile devices, it’s clear that businesses can no longer afford to ignore the importance of a mobile-friendly website. In addition to providing an optimized experience for users, a mobile-friendly site can also help you to enhance your search engine ranking and capture more leads.

What platform should I Choose? Self-hosted vs. SaaS?

Self-hosted software is installed on your own web server, and you are responsible for the security and maintenance of your site. You will need to purchase a domain name and web hosting and install the software on your server. Once it is set up, you will be able to customize it to meet your specific needs. However, self-hosted software can be expensive, and you will need some technical expertise to set it up and maintain it.

SaaS (Software as a Service) is a subscription-based model where you pay a monthly or annual fee to use the software. The service provider is responsible for hosting the software and ensuring it is always up-to-date. SaaS platforms are often easier to use than self-hosted software and typically offer more features and integrations. However, they can be more expensive, and you will rely on the service provider for support.So, which platform should you choose to start your first e-commerce website? It depends on your needs. If you want complete control over your website and don’t mind paying a bit more, self-hosted software may be the right choice for you. However, SaaS may be a better option if you want an easy-to-use platform with all the bells and whistles.

What are the primary functions of e-commerce websites?

 E-commerce websites serve as digital platforms for a variety of businesses. It enables online customers to make secure purchases from these websites.

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