Lazada is one of the biggest e-commerce platforms in Southeast Asia, with a presence in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. According to the e-commerce platform, the number of active users in the region is 160 million. With a vision to achieve USD100 billion annual GMV, Lazada aims to serve 300 million shoppers by 2030 and be the best at enabling brands and sellers to digitalize their businesses.
With such a vast user base, it’s no surprise that Lazada has become a key player in the region’s e-commerce industry.
As an e-commerce seller on Lazada, it’s important to take advantage of every opportunity to boost sales and grow your business. And one way to do that is by joining sale events, which offer huge discounts and promotions that attract a large number of buyers. According to Lazada, its 11.11 sale in 2021 generated more than $21 billion in gross merchandise value (GMV) by the end of the sale. That clearly indicates the massive potential of sale events for e-commerce sellers.
In this article, we’ll provide a comprehensive list of the biggest sale events for Lazada sellers in 2024. We’ll cover the different sale events you should join, tips on preparing for these events, and strategies for maximizing your sales during the events. Whether you’re a seasoned seller or just starting, this article will help you take your e-commerce business to the next level.
Lazada Biggest Sale Calendar: Dates & Schedule for 2024
To make shopping on Lazada even more exciting, the platform hosts various sales and festivals throughout the year, offering massive discounts and deals on various products.
As a seller, it’s important to know about these sales and festivals and plan your promotions accordingly to maximise your sales and revenue.
Let’s take a closer look at Lazada’s sales and festivals for the year 2024:
1.1 Clearance Sale
Date: January 1, 2024
Kicking off the year with a bang, the 1.1 Clearance Sale is the perfect time to offer massive discounts on a wide range of products. As a Lazada seller, you should stock up on your best-selling products and offer irresistible deals to attract more customers to your store. Make sure to optimize your product listings with high-quality images and detailed descriptions to stand out from the competition.
Valentine’s Day Sale
Date: February 14, 2024
Love is in the air with Lazada’s Valentine’s Day Sale. As a seller, you can offer exclusive promotions on gift items, chocolates, flowers, and more to help your customers show their love to their special someone. Make sure to create eye-catching product listings and promotions to stand out from the competition. Consider creating gift bundles or offering free gift wrapping to make your products more appealing.
3.3 Free Shipping Sale
Date: March 3, 2024
Everyone loves free shipping, and the 3.3 Free Shipping Sale is the perfect time to offer this perk to your customers. Adjust your prices accordingly to cover the shipping costs and offer a hassle-free shopping experience to your customers. Consider offering free shipping for a minimum order amount to encourage customers to purchase more.
March Birthday Sale
Date: March 2024
If you’re selling popular products among March babies, take advantage of the March Birthday Sale. Offer exclusive discounts and promotions to attract more customers and boost your sales. Consider creating birthday-themed product listings or offering a free gift for customers born in March.
4.4 Extended Birthday Sale
Date: April 4, 2024
The 4.4 Extended Birthday Sale is the perfect time to offer deals and promotions to everyone, regardless of their birth month. Showcase your best-selling products and offer attractive deals to stand out. Consider creating product bundles or offering free gifts with purchases to incentivize customers to shop at your store.
Date: June 2024
The Mid-year Sale is one of the biggest sales events of the year, offering massive discounts on a wide range of products. As a seller, offer competitive prices and promotions to attract more customers to your store. Consider creating limited-time flash sales or offering exclusive discounts for loyalty program members.
7.7 Mid-Year Festival
Date: July 7, 2024
The 7.7 Mid-Year Festival is another major online shopping event offering various product discounts. Create eye-catching promotions and product listings to attract more customers and maximize your sales. Consider offering free gifts with purchase or creating product bundles to increase your average order value.
9.9 Super Shopping Day
Date: September 9, 2024
The 9.9 Super Shopping Day is another major online shopping event that offers massive discounts and promotions. As a seller, offer flash deals, vouchers, and other exciting offers to attract more customers and boost your sales. Consider running a social media contest or partnering with influencers to increase brand awareness.
Lazada 11.11 Shopping Festival
Date: November 11, 2024
The Lazada 11.11 Shopping Festival is one of the biggest online shopping events of the year, offering massive discounts and promotions on a wide range of products. As a seller, offer your best deals and promotions to attract more customers and maximize your sales. Consider creating limited-time offers or offering free gifts with purchases to incentivize customers to shop at your store.
12.12 Grand Year-End Sale
Date: December 12, 2024
The 12.12 Grand Year-End Sale marks the end of the year with massive discounts and promotions. As a seller, offer exclusive deals and promotions to capitalize on the holiday shopping rush. Consider creating holiday-themed product listings or offering free gift wrapping to make your products more attractive to shoppers.
In addition to these sales and festivals, Lazada also offers various deals and promotions throughout the year, including daily deals, weekend sales, payday sales and more. As a seller, keep an eye out for these deals and promotions and adjust your pricing and promotions accordingly to maximise your sales and revenue.
With Lazada’s commitment to offering competitive prices, fast delivery, and excellent customer service, selling on Lazada has never been more convenient and enjoyable. So what are you waiting for? Start planning your promotions and get ready to boost your sales with Lazada’s exciting sales and festivals!
Strategies for maximizing sales during Lazada sale events
Participating in sale events on Lazada is a great way to boost your sales, but you can use many other strategies to maximize your profits.
Here are some additional tips and strategies to help you make the most out of your Lazada sale event experience:
Optimise your product listings.
Make sure your product listings are optimised for the sale event you’re participating in. Use eye-catching images and attractive product descriptions, and highlight any promotions or discounts you offer.
You can also use bullet points to make the information easier to read and understand.
Offer free shipping
Consider offering free shipping during sale events to attract more customers. You can adjust your prices accordingly to cover the shipping costs. You can also add a minimum purchase requirement to qualify for free shipping, which can encourage customers to buy more.
Create product bundles
Create product bundles or packages that offer discounts when customers purchase multiple items. This can increase your average order value and encourage customers to purchase more.
You can also create themed bundles based on holidays or special events to make them more attractive.
Use retargeting ads
Use retargeting ads to reach customers who have previously visited your store or added items to their cart but didn’t complete the purchase. This can help you recover lost sales and increase revenue during sale events.
You can also use social media ads to reach new customers and promote your store.
Collaborate with other sellers
Consider collaborating with other Lazada sellers to offer joint promotions or bundle deals. This can help you reach a wider audience and attract more customers to your store.
You can also cross-promote each other’s stores or products to increase visibility.
Offer exclusive deals for loyalty program members
Consider offering exclusive deals and promotions for customers of Lazada’s loyalty program. This can help you increase customer loyalty and encourage repeat purchases.
You can also offer loyalty points or rewards for purchases to incentivise customers to buy more.
Using social media and influencer marketing to drive traffic
Social media can be a powerful tool for driving traffic to your Lazada store during sale events. Consider creating eye-catching posts and stories to promote your sale events and exclusive deals. Encourage your followers to share your posts and use relevant hashtags to increase your reach.
Additionally, partnering with influencers in your niche can help you reach a wider audience and drive more traffic to your store.
One of the most important factors in achieving success during Lazada’s sales events is planning and preparing early. This means researching which products are in high demand and ensuring you have enough inventory to meet that demand. Early planning and preparation can also help you identify which products to prioritise and how to price them competitively.
By implementing these strategies, you can maximise your sales and take your Lazada store to the next level during sales events. Remember to plan and prepare early to ensure that you’re ready to take advantage of these exciting opportunities to grow your business.
Consider expanding your product range, improving your customer service, or offering a loyalty program to enhance your store’s appeal and attract more customers.
Bonus tips on preparing for Lazada sale events
In addition to the strategies we’ve mentioned, here are some bonus tips to help you succeed as a Lazada seller:
Monitor your inventory
Keep track of your inventory levels and restock as needed to avoid running out of stock during sale events. Consider using an inventory management system to help you monitor your stock levels and automate the restocking process.
Offer exceptional customer service
Providing exceptional customer service is crucial for building customer loyalty and driving repeat purchases. Respond promptly to customer inquiries and issues, and consider offering free returns or exchanges to ensure that customers are satisfied with their purchases.
Monitor your competition
Keep an eye on your competitors’ prices and promotions to ensure that you offer competitive prices and deals. Consider adjusting your prices and promotions accordingly to stay ahead of the competition.
Use data to inform your decisions
Use data to inform your pricing, promotions, and inventory management decisions. Monitor your sales and traffic data to identify trends and opportunities for growth and adjust your strategies accordingly. Also, to figure out which are your top-selling
Stay up-to-date with Lazada’s policies and guidelines
Stay up-to-date with Lazada’s to avoid violations or penalties. Familiarise yourself with the platform’s rules and regulations, and abide by them always.
Partner with third-party logistics providers
Partnering with third-party logistics providers like Locad can help you efficiently manage your inventory and fulfill orders during sale events. Locad offers various services, including warehousing, order fulfillment, and last-mile delivery, to help you streamline your operations and enhance your customer experience.
By following these bonus tips, you can improve your chances of success as a Lazada seller and achieve your sales and revenue goals. Good luck and happy selling!
In conclusion, participating in Lazada’s sale events can greatly boost the sales of your online store. By preparing and optimising your product listings (best practices for Lazada), setting up promotions and discounts, offering free shipping and partnering with efficient logistics providers like Locad, you can make the most out of these sale events.
With Locad’s, you can streamline your fulfillment process and ensure that your customers receive their orders on time and in good condition. Don’t miss out on these opportunities to grow your business, and let Locad help you achieve success in Lazada’s biggest sales events in 2024.