As Southeast Asia’s largest online shopping platform, Lazada has revolutionised how people shop for products. With over 300 million consumers and 159 million active users, Lazada offers tremendous potential for e-commerce businesses to grow and reach a wider audience. In fact, according to a report by Google, Temasek, and Bain & Company, the Southeast Asia internet economy is expected to grow to $360 billion by 2025, with e-commerce leading the way. According to Statista, Southeast Asia’s revenue in the e-commerce market is projected to reach US$127.70 billion in 2023. And the revenue is expected to show an annual growth rate (CAGR 2023-2027) of 11.76%, resulting in a projected market volume of US$199.20 billion by 2027.
To tap into this vast market, it’s crucial to optimise your product listings on Lazada and make use of the Lazada Opportunity Center. In this article, we’ll discuss some best practices for product listings on Lazada and how to leverage the Lazada Opportunity Center to boost your sales. So, let’s get started!
How to list products in Lazada: Tips & Best Practices
As the saying goes, “You never get a second chance to make a first impression”. The same holds true for online shoppers, who often judge the quality of a product by its listing on Lazada. Optimising your product listings can make a significant difference in driving traffic, increasing conversions, and ultimately boosting sales.
Here are some steps you can take to optimise your product listings on Lazada:
- Conducting keyword research
To make your products more visible, start by conducting keyword research using Lazada’s keyword suggestion tool or third-party tools such as Google Keyword Planner.
Focus on keywords that are relevant to your products and have a high search volume. Use these keywords in your product title, description, and tags to improve visibility.
- Choose the most relevant keywords for your product to ensure your listing appears in the most relevant search results.
- Include long-tail keywords for a higher chance of ranking on search engines.
- Creating an attractive product title
Your product title is the first thing a shopper sees, and it should be attention-grabbing, descriptive, and easy to understand. Keep it concise and use relevant keywords. Avoid using all caps or excessive punctuation, which can be off-putting.
- Keep your title within 60 characters for optimal visibility on Lazada’s search results page.
- Consider adding your brand name to the title to help build brand recognition.
- Writing clear and concise product descriptions
Your product description should provide all the necessary information about your product. Keep it concise and easy to read, using bullet points and headings. Include important details such as size, colour, material, and features. Use high-quality images and videos to illustrate your product’s features and benefits.
- Use a consistent format for your product descriptions to make it easier for shoppers to read and understand.
- Consider highlighting the key benefits of your product to help it stand out from the competition.
- Adding high-quality images and videos
High-quality images and videos can help shoppers visualise your product and purchase. Use multiple images and videos from different angles to view your product comprehensively.
Ensure that your images and videos are clear, well-lit, and show the product in the best possible light.
- Use natural lighting or a lightbox to ensure that your images are well-lit and show the true colours of your product.
- Consider including lifestyle images to help shoppers visualize how your product can be used.
- Pricing your products competitively
Pricing is a critical factor in driving sales on Lazada. Research your competitors and set your prices competitively. You can also offer promotions and discounts to attract more customers.
- Check Lazada’s pricing guidelines to ensure your prices comply with their policies.
- Monitor your competitors’ prices regularly and adjust your prices accordingly to stay competitive.
- Encouraging customer reviews
Positive reviews can make a huge impact on a shopper’s decision to buy a product. Encourage customers to leave reviews by offering incentives or following up with them after a purchase. Respond promptly to any negative reviews and take steps to address any issues.
- Provide excellent customer service to encourage customers to leave positive reviews.
- Respond promptly and professionally to any negative reviews to show that you care about your customers’ satisfaction.
By following these steps, you can create optimised product listings that drive traffic, increase conversions, and ultimately boost sales on Lazada.
How Can Sellers Use Lazada Opportunity Center?
Lazada Opportunity Center is a powerful tool that helps e-commerce sellers in Southeast Asia boost their sales and grow their online business. It is a one-stop page accessed through the Seller Center, where you can find recommended products based on the most searched and top-selling items on Lazada and other e-commerce sites.
In this section, we will discuss what benefits you can get from using the Lazada Opportunity Center, what’s inside the page, and how you can upload a product based on the suggestions in the Lazada Opportunity Center.
What is the Lazada Opportunity Center, and how can it help boost sales on Lazada?
The Lazada Opportunity Center is a tool provided by Lazada to help sellers improve their performance on the platform. It offers a range of features and tools that can help sellers optimise their listings, increase visibility, and drive sales. Here are some ways the Lazada Opportunity Center can help boost sales:
- Performance Insights: The Lazada Opportunity Center provides sellers with performance insights, such as how their store is performing, which products are selling well, and how their listings are performing compared to competitors.
- Sales Booster: The Sales Booster tool helps sellers increase their visibility on Lazada by offering various promotional options such as flash sales, vouchers, and free shipping promotions.
- Ad Solutions: The Lazada Opportunity Center provides sellers with ad solutions that can help them reach more customers and increase sales. These include sponsored product ads, sponsored brand ads, and Lazada display ads.
- Seller Scorecard: The Seller Scorecard is a performance dashboard that provides sellers with an overview of their store’s performance. It also provides recommendations on how to improve their performance and increase sales.
By making use of these tools and features, sellers can improve their listings, increase visibility, and ultimately drive more sales on Lazada.
What is the benefit of using Opportunity Center?
Using the Opportunity Center can give you a lot of benefits, such as:
- Access to top-selling and most-searched products in Lazada and other e-commerce sites
- Insights on how to grow your store and boost your sales
- Bookmark recommended products for future reference
- Increase search ranking, product views, and sales for products uploaded from the Opportunity Center (depending on the honey score)
What is in the Opportunity Center page?
You can see the Opportunity Centre when you log in to your Lazada Seller Center and go to the Products tab. Here’s what you can find inside:
Three main tabs that show the recommended products:
- Recommended Products: List top-selling and most-searched products related to the products you are currently selling.
- Uploaded Products: Products that you uploaded based on the recommended products.
- Picked Products: Products that you have bookmarked for future reference.
Filter to choose products you’d like to see based on their category.
- Exclusive tag – Products that Lazada encourages you to upload as these are uniquely shown to you.
- Percentage Recruited – This shows how many sellers have uploaded the product on Lazada.
Note: 0% means that no other sellers have uploaded this product yet from Opportunity Center.
- Add to Picklist – To bookmark a product, it will show up in the Picked Products tab.
- Upload Product – To add the product to your store.
Note: Ensure the product content is accurate before saving and uploading the product.
How to upload a product based on the suggestions in Lazada Opportunity Center?
Uploading a product from the Lazada Opportunity Center depends on whether your stocks are ready.
If your stocks are ready:
- Go to your Opportunity Center> Recommended Products.
- Click Upload Product. Make sure that the product content/details are correct.
- Once uploaded, you can see the product in the Uploaded Products tab.
If you are still waiting for your stocks:
- Go to your Opportunity Center > Recommended Products.
- Click Add to Picklist.
- Your chosen products will now be easily seen in the Picked Products tab.
- Once your stocks are ready, click Upload Product to your Picked Products tab. Make sure to check the product content before uploading.
Lazada Features You Can Use to Boost Sales
Once you have optimised your product listing, there’s no stopping, my friend. Lazada provides you with some tools on how you can further boost sales. Let us look at some of these marketing tools Lazada has in store for you.
Sponsored Ads. In the Seller Center, Lazada provides a variety of Sponsored Solutions to help you boost product visibility.
- Search Ads – Search Ads make your product land on a search page when a customer searches for a specific product. These ads are on a Cost-Per-Click model, which makes them an attractive investment for sellers.
- Product Ads – Also, on a CPC model, Product Ads’ claim to fame is that you can make your product land on a competitor’s page, providing another option to the customer.
- Display Ads – The Display Ads may cost you more because they are paid on a Cost-Per-Mille model based on ad impressions rather than clicks. However, being featured in the online assets of Lazada itself will surely boost your visibility and sales, so it might prove worth the price.
Affiliate Programs – You can also try this one where Lazada hooks you up with its over 3,000 affiliate partners to boost traffic to your page through unique links.
Flexi Combo – The Flexi Combo is useful when you have similar and/or complementary products that you want to sell. The feature lets you pool multiple products for a limited price, and customers love that convenience and added value. The combo is akin to the Bundle Deals feature, which is, more or less, a more long-term version of it. When bought in bundles, customers can get discounts or another free item when they use this feature.
Seller Voucher – The Seller Voucher is much like the Lazada Vouchers the platform hands out to buyers. The only difference is that the Seller Vouchers come from the seller, who has control over deciding which products the vouchers apply to.
Free Shipping Promo – You can enter the free shipping promo if you have some extra promotional budget. What’s good is that the length of the promo period is based on your budget and varies with your target market and their chosen delivery options. Free shipping has proven to convert a huge amount of viewers into buyers.
Seller Picks – Got no extra budget? Seller Picks is a free feature that lets you boost product visibility. But there are some criteria you must pass to be eligible for the feature – at least 70% Good Rating, more than 3 SKUs listed, at least 85% chat response rate, and a leverage voucher, bundle, or combo on hand.
In conclusion, Lazada provides a tremendous opportunity for e-commerce businesses to tap into the Southeast Asian market and reach millions of potential customers. By following the best practices and utilising the resources available on Lazada, businesses can optimise their online stores and thrive in the fast-growing e-commerce landscape.
Moreover, with the help of Locad’s end-to-end e-commerce fulfillment solutions, businesses can efficiently manage their inventory, orders, and deliveries on Lazada. This integration with Locad can help your e-commerce business streamline logistics operations and provide a seamless shopping experience for your customers. Ultimately driving growth and success in the region’s e-commerce industry.