Fulfillment

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What is Fulfillment? 

Fulfillment refers to the process of storing inventory, receiving orders, picking, packing and shipping items to their final destination. The e-commerce fulfillment process comes after a customer places their order with a business. It is an important part of a supply chain as customers are directly involved in this stage. 

Significance of Fulfillment in E-commerce

Companies having a high fulfillment rate have a strong customer base. This allows them to increase conversion rates and grow company revenue. Here are the significances of fulfillment in e-commerce: 

  • The order fulfillment process is also a crucial part of the shopping experience. Soon after a customer places an order, the speed and quality of shipment and delivery have great significance. Many customers convert into loyal consumers because of the swift and impeccable fulfillment process. 
  • Depending on the speed of order fulfillment, companies can optimize delivery options. They can offer one-day delivery or same-day delivery options to attract more customers.

Prerequisites of Fulfillment 

Here are some of the prerequisites for e-commerce fulfillment: 

  • Order placement is the first step of fulfillment. 
  • After that, the right products are picked from the inventory, packed and labeled in an orderly manner. 
  • The orders are shipped to the customer. If the shipment and delivery are fast, it satisfies the customers further. 
  • Lastly, if the customer returns the products, then they need to be processed fast, and the money has to be returned to the customer quickly. 

Use Case With Fulfillment 

Fulfillment is a crucial part of a business regarding customer satisfaction after the products. Suppose businesses A and B sell similar products of the same quality, but business A has a faster and more efficient fulfillment process than the latter. In this way, customers are more likely to order from business A.

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