Lazada Seller Requirements: What You Need to Know to Get Started

In the age of e-commerce, selling online has become increasingly popular and accessible to entrepreneurs and businesses of all sizes. With the convenience and accessibility that online shopping offers, it’s no surprise that many businesses are turning to e-commerce platforms to reach a wider audience and boost their sales. One such platform that has gained popularity in recent years is Lazada.

Lazada is one of the leading online marketplaces in Southeast Asia, offering a wide range of products to millions of customers across the region. From electronics and automotive accessories to groceries and home & living goods,  its extensive range of product categories allowed anyone – able and willing – to become a seller and start selling anything under the sun.

What sets Lazada apart is its ability to provide sellers with a seamless transaction by handling the nitty-gritty parts of customer purchases, such as e-commerce ordering, e-commerce fulfillment, inventory, shipping, warehousing, pick and pack, returns, and more. Through this all-in-one platform, sellers can stay focused on listing more products, growing their business, and providing great customer service.

To make the marketplace more user-friendly, Lazada made itself available on desktop, mobile, and tablet/iPad apps. Beyond its traditional marketplace, Lazada made LazMall – a sub-marketplace under Lazada for strictly authenticated products – an optional platform for sellers, businesses, and brands to use.

There are many benefits to becoming a Lazada Seller. Lazada’s audience boasts 675 million people around Southeast Asia with over 150 million monthly visits–figures that continue to grow exponentially by the day. Adding, Lazda claims quote-unquote, “Today, we have the largest selection of brands and sellers, and by 2030, we aim to serve 300 million customers.”

And the best part? Signing up to become a seller couldn’t be easier. And you can do it on your own remotely–no need for any face-to-face appointments whatsoever.

In this article, we’ll discuss the ins and outs of selling on Lazada, including how to get started, the seller requirements, and some tips and tricks to help you succeed on the platform.

Steps to fulfill the Lazada Seller Requirements

If you plan to sell your products on the Lazada platform, it’s important to know the requirements for each type of seller. Whether you’re an individual, a corporate entity, or applying to become a LazMall seller, there are specific steps you need to follow to ensure a smooth and successful registration process.

Let’s take a closer look at the requirements for each type of seller:

Requirements for Lazada Individual Seller

Individual sellers are those who are operating their businesses as sole proprietors. If you’re an individual seller who wants to start selling on Lazada, here are the step-by-step requirements that you need to submit:

Step 1: Verify or update your business, warehouse, and return address

As an individual seller, you must verify or update your business, warehouse, and return address in your Seller Center account. It’s important to keep your address updated because your courier service partner will use this for pick-ups and returns.

Step 2: Upload a valid government-issued ID

You will need to provide a valid government-issued ID, such as

• Tax Identification Number (TIN)
• Driver’s License
• Social Security System Card (SS ID)
• Philippine Identification System (PhilSys) ID card (National ID)
• Passport, including those issued by foreign governments
• National Bureau of Investigation Clearance
• Professional Regulation Commission ID (PRC ID)
• Police Clearance
• Postal ID
• Voter’s ID or any other acceptable form of ID

This is to verify your identity as a seller on the platform.

Step 3: Input your bank information

Make sure that your bank account information is accurately entered into your Seller Center account. Also, ensuring that your account name matches the name on your uploaded ID is crucial. This is important to avoid any issues with payouts, as non-compliance will result in the holding of payout.

Step 4: Complete the Pre-Membership Education Seminar (PMES) training

If you’re an individual seller, you must be part of the Online Micro Sellers Marketing Cooperative (OMSMC) to continue selling on Lazada. As part of this requirement, you will need to complete the Pre-Membership Education Seminar (PMES) training within one year of signing up as a seller. The PMES training is usually scheduled on Tuesdays and Wednesdays and can be completed online.

Step 5: Fill out the Membership Form and upload the necessary documents

After completing the PMES training, you must complete the Membership Form and upload the necessary documents. You will need to provide proof of citizenship, such as a valid ID with Filipino citizenship or any valid ID plus a birth/baptism/marriage certificate. 

Only Filipino citizens, whether natural-born or naturalized, can be a member of any Philippine cooperative. You’ll also need to provide your Individual Tax Identification Number (TIN) and a personal photo (D-type). It’s important to complete this step within one month of signing up as a seller, as non-compliance will result in the deactivation of your store.

If you encounter any issues while filling out the form, please send your concern to this email address: membervalidation@microsellerscooperative.com.

Step 6: Pay the Membership Fee and the Minimum Capital Share Requirement

The Membership Fee and Minimum Capital Share Requirement payment are split into two. A Php 100.00 amount will be automatically deducted from the first payout. The initial capital share (Php 100) will be automatically deducted from your payout upon validation of your submitted Membership Form. 

This Share Capital is the member’s ownership and capital contribution in the Cooperative and is required in all coops. Actively increasing your Share Capital can help the Coop provide more reliable services and benefits.

Requirements for Lazada Corporate Seller

Corporate sellers are those who are operating their businesses as registered corporations. If you’re a corporate seller who wants to start selling on Lazada, here are the step-by-step requirements that you need to submit:

Step 1: Verify or update your business, warehouse, and return address

Similar to individual sellers, ensuring that your business, warehouse, and return addresses are up to date in your Seller Center account is crucial. This information will be used by Lazada couriers or third-party fulfillment service providers for pick-ups, packing, shipping and returns.

Step 2: Submit your Business Registration Number

Once you have updated your business address, the next step is to submit your business registration number. This is a unique number assigned to your business by the government. This number is found on your business registration papers or BIR Form 2303.

Step 3: Upload a copy of your BIR Form 2303 (Certificate of Registration)

Your BIR Form 2303, also known as your Certificate of Registration, is an important document that proves your business is registered with the government. You can upload a copy of this document to your Seller Center account. Ensure to provide an accurate and legible copy of the document to avoid any delays in processing your application.

Step 4: Input your bank information

The last step for corporate sellers is to input your bank information in your Seller Center account. Make sure that the account name matches the name on the business registration documents. Non-compliance may result in a hold on your payout.

Requirements for Lazada LazMall Seller (Application)

LazMall is a premium channel for brands and authorized distributors who want to offer their customers a wide range of products. If you’re a brand owner or distributor who wants to apply for LazMall Seller, follow the below steps.

Step 1. Confirm your brand and update your business, warehouse, and return address

It’s essential to keep your address updated as our couriers will use it for pick-ups and returns. You will also need to confirm the brand you will be selling on Lazada, whether you’re the owner or distributor.

Step 2: Complete the 4-part application

Once you have updated your business information and prepared your marketing materials, you can start the application process to become a LazMall Seller. To apply, go to “My Accounts”> “Profile”> “Brands” in your Seller Center.

#1: Brand information

In this section, you will need to provide information about your relationship with the brand you want to sell on LazMall. You will be asked if you are the owner of the brand or if you are a distributor. If you are a distributor, you will be asked to provide additional details about your relationship with the brand owner, such as the duration of your partnership and the territories covered by your distribution agreement.

#2: Marketing materials

The next section of the application is where you can showcase your marketing materials. This will act like your storefront on the LazMall platform. You can upload product photos, banners, and other graphics to help your brand stand out to potential customers. It’s important to make your marketing materials eye-catching and informative to attract buyers to your store.

#3: Corporate information

In this section, you will need to provide information about your business registration. You will need to upload a copy of your business registration certificate or a similar document proving your business’s legality. This ensures that only legitimate businesses are allowed to sell on LazMall.

#4: Bank information

Finally, you will need to provide your bank details for payout purposes. Lazada will use this information to issue payouts to your account. Make sure that the account name matches the name in your business forms to avoid payout delays.

Once you have completed the 4-part application, Lazada will review your application and let you know if you have been approved to become a LazMall Seller. If approved, you can start setting up your store and uploading your products to start selling on LazMall.

Lazada Seller Login: How to Access Your Seller Account

If you want to start selling on Lazada, you first need to create a seller account. Once you have made your account, you can easily log in to manage your store, add new products, and track your sales.

Here’s a step-by-step guide to accessing your Lazada seller account:

Step 1: Go to the Lazada Seller Center

The Lazada Seller Center is where you can manage your store, track your sales, and communicate with customers. To access it, go to the Lazada website and click “Seller Center” at the top right corner.

Step 2: Enter Your Username and Password

To access your account, you must enter your username and password on the Seller Center login page. If you have forgotten your password, click the “Forgot Password” link and follow the prompts to reset it.

Step 3: Two-Factor Authentication

Lazada requires two-factor authentication when you log in to your seller account for added security. This means you will need to enter a verification code that will be sent to your registered mobile number.

Step 4: Access Your Seller Dashboard

Once you have entered your verification code, you will be directed to your seller dashboard. This is where you can manage your store, add new products, and track your sales. From here, you can access all the tools and resources you need to run your online business on Lazada.

Bonus: Tips for a Smooth Login Experience

To ensure a smooth login experience and to protect your account, here are some tips to follow:

• Use a Strong Password: Use a password that is at least eight characters long and includes a mix of uppercase and lowercase letters, numbers, and symbols.
• Keep Your Account Information Secure: Never share your username or password with anyone, and make sure to log out of your account when you are finished using it.
• Use Two-Factor Authentication: Two-factor authentication provides an extra layer of security to protect your account from unauthorized access.

By following these tips and using the step-by-step guide above, you can easily log in to your Lazada seller account and safely start managing your online store.

How To Sell In Lazada Like a Pro?

Selling on Lazada is a great way to reach millions of customers in Southeast Asia. Lazada offers a platform for small and large businesses alike to sell their products online. To get started, follow the steps below:

1. Create a Lazada Seller Account

The first step to selling on Lazada is to create a seller account. Go to the Lazada website and click “Sell on Lazada” at the bottom of the homepage. Next, click “Start Selling Now” and fill out the registration form with your details. You will also need to provide your business registration documents and tax identification number.

2. Choose your Products to Sell

After you have successfully registered as a seller on Lazada, you can start choosing which products to sell. It is essential to identify products that are in high demand and have a reasonable profit margin. You can also use Lazada’s marketplace insights to find out what products are currently trending on the platform.

3. Set up your Store

To create your store, go to your seller center dashboard and click on the “Shop Setting” option. Here, you can customize your store and upload your product listings. Make sure to include clear and high-quality images of your products, detailed descriptions, and accurate pricing information.

4. Fulfilling Orders

Once a customer places an order for your product, you will receive an email notification. You will need to pack and ship the product within the specified time frame. Lazada provides a shipping service called “Lazada Express” that sellers can use to fulfill their orders. Alternatively, you can choose to use your own courier service.

5. Managing Returns and Refunds

Lazada has a return and refund policy to protect its customers. As a seller, you are responsible for managing returns and refunds. If a customer wants to return a product, you must accept the return and provide a refund. You can manage returns and refunds through your seller center dashboard.

6. Promoting your Products

To increase your sales on Lazada, you need to promote your products. You can use Lazada’s advertising platform to promote your products to a larger audience. Lazada offers several advertising options, including sponsored products, searches, and displays.

Selling on Lazada can be an excellent opportunity for businesses looking to expand their reach in Southeast Asia. By following the steps outlined above, you can create a successful online store and reach millions of potential customers. Lazada’s platform is easy to use, and its customer service team is always available to help with any questions or concerns you may have.

Wrapping Up

In conclusion, selling on Lazada can be a great opportunity for businesses and individuals looking to expand their customer base and increase their revenue. With its user-friendly platform and large customer base, Lazada provides a great opportunity to reach millions of potential customers across Southeast Asia.

However, it is important to note that becoming a successful seller on Lazada requires effort and dedication. By understanding the seller requirements, setting up your account, optimizing your product listings, and providing excellent customer service, you can increase your chances of success on the platform.

Whether you are an established business or just starting out, selling on Lazada can be a profitable venture. With the right strategy and approach, you can take advantage of Lazada’s vast customer base and grow your business.

FAQs