Did you know that the UAE’s e-commerce market is growing at a healthy rate of 6.02% and will reach US$10.11 billion by 2029? It is one of the fastest-growing digital markets in the world!
If you’re an online seller, the question isn’t if you should tap into this market, it’s how to do it right!
The UAE’s retail scene is unlike any other. With 98% internet penetration, a population that’s comfortable with digital payments, and one of the world’s highest average spending per online shopper, e-commerce is booming! And, with 88.50% of residents being expatriates, demand for international products is evolving, mostly driven by global trends and local tastes.
So, what are UAE consumers actually buying? And how can you position your business to take advantage of these trends? In this blog, we’ll break down the top selling products in the UAE, what’s driving their popularity, and how you can maximize your sales!
Top Selling Products in UAE 2025
Let’s take a closer look at the top selling product categories in the UAE and what makes them so popular.
Fashion and Apparel
Dubai’s status as a global fashion hub and its diverse, high-spending consumer base fuel the UAE’s fashion and apparel market.
With a mix of local traditions and international influences, the industry caters to a broad audience- from luxury buyers looking for the latest imported designer collections to budget-conscious consumers seeking trendy, fast-fashion finds.
Here are the top selling products online in fashion:
1. Premium and Luxury Fashion
A recent survey by Statista found that 2.3% of total revenue from luxury goods in UAE alone will be generated through online sales in 2025! Shoppers are comfortable purchasing high-end designer clothing, accessories, and footwear online, especially when brands offer limited-edition collections and exclusive releases.
2. Traditional and Cultural Attire
With an extensive local and expatriate Muslim population, the demand for traditional Middle Eastern fashion continues to rise. Garments such as abayas, kanduras, jalabiyas, hijabs, burqas, and niqabs are essential wardrobe staples.
Interesting fact:
While Emirati styles are minimalist with subtle embroidery, Saudi thobes often feature intricate designs, ornate buttons, and rich fabrics.
3. Athleisure and Activewear
Consumers actively shop for sportswear, performance footwear, and swimwear, especially from premium international brands.
Due to the country’s warm climate and outdoor lifestyle, lightweight, airy fabrics see a high demand throughout the year. The average volume per person in the Sports & Swimwear market is also expected to be 0.5 pieces in 2025. Moreover, sports-focused fashion peaks during the hosting of major sporting events
4. Footwear and Accessories
Shoes were the second most popular category in 2024 with 51% of consumers choosing to purchase them in 2024. Accessories followed right behind at 31%.
Challenges in Fashion E-commerce:
- Sizing standards vary across brands and regions, leading to higher return rates.
- UAE’s hot summers and cooler winters define fashion trends. Sellers must optimize stock levels and ensure lightweight fabrics dominate summer collections while layering pieces and outerwear are available for winter.
With Locad’s streamlined pick-and-pack process, designated storage for each SKU, and batch management, you can reduce the return rate. Plus, SKU mapping lets you optimize stock levels and prevent overstocking or stockouts, especially across multiple sizes, colors, and styles.
Tackle returns and stockouts!
With Locad, streamline your pick and pack with batch management and forecast demand to prevent overstocking or stockouts!
Electronics and Gadgets
The electronics market in the UAE thrives on a tech-first mindset. With one of the highest smartphone penetration rates globally, demand for electronics continues to surge. Some of the top-performing subcategories include:
5. Smartphones and Mobile Accessories
The launches of new flagship phones fuel tremendous demand, with Apple and Samsung dominating the marketplace. Screen protectors, wireless chargers, and premium earbuds also experience a surge.
6. Smart Home and IoT Devices
The household penetration for smart homes will be 80.7% by the end of 2025 and is expected to hit 87.8% by 2029.
UAE consumers are going smart, from smart lighting to AI-based home security systems. Voice assistants such as Alexa and Google Home are becoming a household staple.
7. Computing and Productivity Tools
Laptops, tablets, and ergonomic accessories are high-demand products in the UAE. The affluent section of the population is also experiencing a surge in the demand for high-end laptops.
Challenges in Selling Electronics Online
- Premium electronics require high-security warehousing.
- Fragile gadgets need shock-resistant packaging to withstand shipping.
Keep your inventory secure!
Locad’s secure warehouses with 24/7 surveillance protect high-value electronics and prevent theft.
Beauty and Personal Care
High-end international brands dominate the space, while niche and organic beauty products are slowly gaining traction.
Here are the top selling products in this category in the UAE:
8. Perfumes and Fragrances
Traditional Arabian perfumes, concentrated oil perfume (attar), and oud-based scents hold a huge portion of the market share here. The unisex category was in high demand in 2023 and is growing at a healthy CAGR of 7.4!
9. Skincare Products
UAE’s occasional sandstorms, known as haboobs, and the generally hot, arid condition make the skin dry and flaky. This leads to a high demand for products that offer gentle cleansing, exfoliation, and anti-pollution properties. Sunscreens, water gels, and exfoliators are always in demand.
10. Cosmetics
Sustainability is a significant focus in the cosmetic industry, with consumers favoring brands that endorse eco-friendly packaging and responsibly sourced ingredients. The “Clean Beauty” movement has also been on the rise in the UAE, where customers look for natural, organic, and cruelty-free products.
Challenges in Beauty E-commerce:
- Beauty products must meet strict UAE regulations regarding ingredient restrictions, labeling, and import documentation.
- They have limited shelf lives, requiring inventory tracking and proper storage to prevent product degradation.
With Locad’s ambient warehouse in the Dubai South Freezone, you can save on customs duty and taxes to reap high margins post-sale. Plus, skincare and cosmetics are one of the most popular choices for gifting. You can kit and bundle the products for a personalized unboxing experience.
Worried about customs clearance?
Locad’s IOR (Importer of Record) service handles customs, compliance, and regulatory approvals for smooth imports.
Baby Products
Toys and Baby products made up 21% of the online purchases in 2024! The UAE’s family-oriented culture and relatively high birth rates contribute to steady demand in this market. Many of these products are necessities, leading to recurring purchases.
Here are the top selling products in UAE:
11. Diapers and Baby Hygiene
Disposable and eco-friendly diapers are in high demand. Baby wipes, bath products, and skincare for sensitive skin are also essential categories.
12. Baby Gear and Furniture
Strollers, car seats, and cribs are high-ticket items. Safety certifications and durability play key roles in purchasing decisions.
Challenges of Selling Baby Products Online:
- Cribs and strollers need careful storage and last-mile delivery solutions.
Ensure safe handling of delicate baby products!
Locad’s quality control checks and specialized packaging solutions guarantee safe handling and damage-free deliveries.
Health and Wellness
According to a survey, the usage of digital well-being and fitness apps in the UAE reached 27% in 2024 and might touch 30% by 2030. More than 40% of surveyors admitted that their work life was stressful. Corporate organizations are also embracing the importance of physical fitness, mental health support, and well-being initiatives. This has created a high demand for nutritional supplements, fitness products, and natural health alternatives.
Let’s look at the trending products in UAE:
13. Nutritional Supplements & Vitamin
Protein powders, vitamins, and sports nutrition products are in high demand, especially among fitness-conscious consumers. Herbal supplements, essential oils, and clean-label health products are also top selling products in UAE.
14. Fitness Equipment
The UAE’s fitness equipment demand is categorized as residential and commercial, with the leading companies being Johnson Health Tech. Co., Ltd., Technogym SpA, and BowFlex Inc. Fitness tracking devices and home gym equipment have been in high demand ever since the pandemic.
15. Medical Tourism
The UAE is one of the most popular medical tourist destinations, especially for dermatology and skincare, fertility treatment, and orthopedics. There is also a rising demand for luxury wellness experiences. Percussion massagers, tools for cryotherapy chambers, oura rings, saunas, and luxury aromatherapy diffusers are a few of the things that will sell.
Challenges in Selling Health and Wellness Products Online:
- Many supplements and natural health products require temperature-regulated storage in UAE’s hot and arid climate.
- Most products have limited shelf lives, requiring careful monitoring.
With Locad’s temperature-regulated warehouses in the UAE, you can streamline the pick-and-pack process with batch management. It also integrates with multiple last-mile carriers that offer temperature-regulated last-mile service, keeping your products fresh from storage to delivery.
Maintain product quality from warehouse to doorstep!
Locad’s temperature-regulated warehouses and expert delivery partners keep products fresh from storage to the doorstep!
Home and Living
Customers in the UAE are placing greater importance on functionality and practicality in their home décor choices. They opt for multi-purpose furniture and accessories that can maximize space and serve multiple functions. One key trend in the home decor market is the rise in demand for sustainable products.
16. Home Décor and Accessories
Decorative pieces, artwork, and accents allow for personal expression. Carpets, rugs, and wall art in geometric patterns and lanterns, with copper or tin having intricate filigree, are in high demand among Emiratis.
17. Furniture
Ready-to-assemble furniture is a top selling product among the expatriates. Bespoke and designer furniture is a popular choice for luxury homeowners. Space-saving sofas, armchairs, coffee tables, and other living room furniture are some other things you can sell.
18. Home Textiles and Soft Furnishings
Bedding, curtains, premium linens, luxury bedding, and rugs experience consistent demand, with seasonal variations.
Challenges in Home Goods E-commerce:
- Large furniture requires specialized storage and careful warehouse planning.
- Glass, ceramics, and delicate décor require extra care in packaging and transit.
With Locad, you can choose special packaging with added pads for fragile products that must be handled carefully. Moreover, Locad’s warehouse operates on a CBM model: You only pay for the space you use! Also, Locad’s integration with multiple marketplaces ensures that you are where your customers are.
Reduce storage costs and optimize warehouse space
You can maximize savings with Locad’s CBM-based storage model!
Top-Selling Products in UAE: Trend Analysis (2023-2025)
Here’s a look at the trend from 2023 to 2025, with a focus on the high-demand products in each year in the UAE.
Market share distribution of the top selling products in UAE for 2023:
Toys and Hobby products were the top selling product category in the UAE for 2023, with a valuation of AED 1.8 billion! This was due to the rising awareness of educational toys, which accounted for more than 35% of the total toy sales. This is followed by fashion and apparel, which account for 27% of the market share.
Market share distribution of top selling products in UAE for 2024:
Clothes and Shoes topped the chart in 2024 with 58% and 51% of customers purchasing them respectively. The year also saw a sudden surge in demand for the non-food retail segment. This is mainly due to rapid urbanization and an increase in disposable income in the UAE. Home Goods, beauty products, and health-related items also saw a spike in demand.
Top Selling Product Trends in UAE for 2025:
The E-commerce market in the UAE will reach US $8.00 billion in 2025, growing at a CAGR of 6.02%. Fashion leads the market with a projected revenue of US $2.85 billion, and the electronics industry is expected to touch US $1.06 billion. The UAE is also looking forward to a 13% net increase in consumer spending compared to the previous years. This is the perfect time for e-commerce sellers to invest in top selling products and the high demand categories in UAE to make your mark!
Conclusion
The top selling products in UAE, from electronics and fashion to health, food, and home goods, highlight the market’s diverse consumer demand. To succeed in this space, you have to understand category-specific challenges, optimize logistics, and deliver exceptional service.
With a seasoned logistics partner such as Locad, you can securely store your inventory, streamline fulfillment, and fasten the last mile!
