The Top Malaysia E-commerce Platforms for 2025

The Malaysias e-commerce market is expanding rapidly, at CAGR of 14.32%. By the end of 2024, it is expected to reach a value of US $14.8 billion. As internet penetration increases, the number of e-commerce users will rise by  76%. That’s close to 8.1 million new users! For example, Shopee – the top Malaysia e-commerce platform receives a monthly traffic of 4.7 million. This growth presents significant opportunities for businesses tapping into Malaysia’s online market.

Many consumers in Malaysia are leaning towards digital shopping rather than shopping offline. Therefore, choosing the right Malaysia e-commerce platform is integral for a business owner.  With many marketplaces available, it can be difficult to choose the one that suits your business needs the best. In this blog, we’ll explore the top e-commerce platforms in Malaysia, help you understand their USPs, and set your business up for success in Malaysia.

List of top 10 best Malaysia e-commerce platforms

There are many benefits to selling in the top marketplaces in Malaysia. For instance, Shopee doesn’t ask sellers to pay registration fees for the first 99 orders. In 2024 alone, Lazada witnessed 11 million traffic. Registering on these platforms can also give you access to partners like Locad, so you don’t need to worry about order fulfillment. 

In this section, we’ll highlight the top 10 Malaysia e-commerce platforms that are making waves among consumers. These platforms offer a range of features to help businesses streamline their operations.

1. Shopee

Shopee was launched only in 2015, however it quickly rose to popularity in SE Asia. In 2023, Shopee received 342.8 million visits a month, making it the most visited marketplace in the APAC region. Over the years, it has secured it’s position as a leading Malaysia e-commerce platform. 

USPs

• The Shopee Seller Centre is an invaluable resource for sellers. It provides a comprehensive suite of tools and features that help with store management. In addition , Shopee also hosts a seller hub blog to educate merchants. 

• Shopee incorporates interactive elements such as games and rewards that enhance user engagement. It makes shopping highly enjoyable and encourages repeat visits.

• The platform frequently runs sales events, flash sales, and free shipping campaigns that attract a large number of shoppers, driving traffic to sellers’ stores.

• With a transaction fee of only 3.5%, Shopee offers a cost-effective solution for sellers compared to competitors like Lazada. 

• Shopee Preferred Seller Program: This program recognizes sellers who provide exceptional service and quality products. Preferred Sellers receive benefits such as increased visibility through search filters.

2. Lazada

Lazada is a prominent e-commerce platform in Malaysia, established in 2012 and acquired by Alibaba in 2016. It has become a go-to choice for sellers due to its vast reach and user-friendly interface. Across SE Asia, Lazada gets nearly sees monthly active users of 160 million monthly active users. 

USPs

• Lazada focuses on personalized shopping experiences and offers tailored recommendations that resonate with local consumers.

• Recently, Lazada launched Gen AI features that includes a personal shopping assistant and a translation tool to support local languages. 

• The platform offers sellers advanced marketing tools to optimize their visibility and sales.

Promotional Campaigns: Sellers can participate in Lazada’s mega sales events, such as the Lazada Birthday Sale and 11.11, which significantly boost visibility.

3. Amazon

Amazon is a global e-commerce giant that has revolutionized online shopping since its inception in 1994. In Malaysia, Amazon’s marketplace continues to grow. The platform’s emphasis on convenience, competitive pricing, and exceptional customer service makes it a preferred choice for many. Here’s what makes Amazon a key Malaysia E-commerce platform:

USPs

• Amazon’s most stellar USP is its unmatched convenience. Amazon offers an extensive range of products across various categories. This allows customers to find almost anything they need in one place. The convenience is a significant draw for shoppers looking for a seamless shopping experience.

• The platform offers various advertising options, including Sponsored Products and Sponsored Brands, which help sellers drive traffic to their listings. 

• The review system on Amazon allows customers to leave feedback on products they have purchased. Positive reviews enhance credibility and can significantly impact purchasing decisions for potential buyers.

• Global Selling Opportunities: Amazon provides sellers with the ability to reach international markets through its Global Selling program. This feature allows sellers to expand their customer base beyond local borders.

4. Shopify

Shopify is a leading Malaysia e-commerce platform that empowers businesses to create online stores with ease. Founded in 2006, Shopify has become a go-to solution for small to medium-sized enterprises. It has features that handle all aspects of business from website design to fulfillment. 

USPs

• Designed for ease of use, Shopify allows anyone—regardless of technical skill—to build and customize their online store with drag-and-drop functionality. 

•  The platform supports integration with a vast ecosystem of over 8,000 apps that enhance store functionality.

• Shopify includes built-in SEO features and marketing tools that help sellers optimize their stores for search engines and run effective advertising campaigns. 

• Shopify Plus: For larger businesses or those with high-volume sales, Shopify Plus offers advanced features such as customized checkout experiences, dedicated account management, and enhanced security options.

• Shopify enables sellers to integrate multiple sales channels, including online marketplaces, social media platforms, and physical retail locations. This multichannel approach allows businesses to reach customers wherever they are.

5. Zalora

Zalora is a prominent fashion and lifestyle platform in Southeast Asia, established in 2012. It has quickly become a leading online shopping destination for fashion enthusiasts. There are many features that distinguish Zalora as a prime e-commerce platform in Malaysia. 

USPs

•  Zalora offers an extensive selection of over 7 million products from both local and international brands, catering to a wide array of fashion preferences and styles.

• With a hassle-free 30-day return policy, Zalora lowers the perceived risk associated with online shopping. This makes it more attractive for customers to make purchases.

• Zalora is increasingly focusing on sustainable practices by partnering with eco-friendly brands and promoting responsible fashion choices among consumers.

• Zalora employs data-driven strategies through its TRENDER Professional service. This gives brand partners insights into consumer behavior, geographic segmentation etc.

6. TikTok Shop

TikTok Shop is an innovative e-commerce feature integrated within the TikTok platform. It allows users to discover and purchase products directly through engaging video content. Launched to capitalize on TikTok’s immense popularity, TikTok Shop transforms casual browsing into a shopping experience. It has become the go-to Malaysia e-commerce platform for younger audiences.  Tiktok shop can be very influential among consumers. For instance, 55% of users have made a purchase after seeing a brand on the platform. But what sets Tiktok shop apart from the rest? 

USPs

• TikTok Shop allows users to browse and purchase products without leaving the app. This creates a smooth and engaging shopping experience.

• The platform encourages viral trends and challenges, making it easier for products to gain rapid exposure through entertaining content.

• TikTok Shop provides incredible access to Gen Z and Millennials, who are highly active on social media. This demographic is known for its propensity to engage with brands through relatable content. 

• Flexible Pricing and Low Barriers to Entry: The platform offers affordable pricing structures and easy setup processes, making it accessible for small businesses and creators. 

• Live Shopping Events: Brands can host live shopping sessions where they demonstrate products in real-time, allowing viewers to ask questions and purchase items instantly.

7. Woocommerce

WooCommerce is a flexible Malaysia e-commerce platform built as a plugin for WordPress. Powering over 6.6 million stores, WooCommerce has grown to become one of the most popular e-commerce solutions. Its open-source nature allows for extensive customization, making it suitable for a wide range of businesses. 

USPs

• WooCommerce offers complete control over the design and functionality of your online store. Sellers can customize every aspect of their site using thousands of themes and plugins. 

• The platform supports numerous payment options, including PayPal, Stripe, and many region-specific gateways. This helps businesses cater to a global audience.

• As part of the WordPress ecosystem, WooCommerce allows users to create blog content seamlessly alongside their e-commerce operations.

8. Taobao

Taobao Malaysia is an extension of the popular Chinese e-commerce platform Taobao, which has recently launched an English interface specifically designed for Malaysian users. This initiative aims to enhance accessibility and improve the shopping experience for local consumers. Taobao has marked its presence as a top e-commerce platform in Malaysia, with a GMV of US $2,940 million.

USPs

• The platform offers an extensive range of products across numerous categories, including fashion, electronics, home goods, and more. This diverse selection allows Malaysian consumers to find almost anything they need in one convenient location.

• To attract new customers, Taobao Malaysia is offering limited-time promotions such as free air shipping on fashion purchases over RMB199 and free returns on first-time orders within 15 days. 

• The platform utilizes advanced AI to automate translations and provide customer support in both English and Chinese.

9. E-bay

eBay Malaysia is part of the global e-commerce giant eBay, which allows users to buy and sell products through an online auction. The Malaysia e-commerce platform is known for its diverse product categories, including electronics, fashion, collectibles, and home goods.

USPs

• eBay Malaysia connects local sellers with millions of potential customers worldwide. This allows them to expand their market presence and increase sales opportunities without significant upfront investment.

• Sellers can choose between auction-style listings or fixed-price sales, providing flexibility in how they want to sell their products. This versatility caters to different selling strategies and buyer preferences.

• eBay provides sellers access to analytics tools that help track performance metrics, optimize listings, and adjust pricing strategies based on market trends.

10. Qoo10

Qoo10 is a prominent online marketplace in Malaysia, part of a larger network that includes operations in several Asian countries. The platform attracts a significant number of users, with 2.5K monthly app downloads reported in 2024. 

USPs

• Sellers can choose between auction-style listings or fixed-price sales, providing flexibility in how they want to sell their products.

• The platform fosters trust and relationships among users through social features like following sellers, commenting on listings, and sharing interests.

•  The platform prioritizes secure transactions with features like secure payment options and verification processes to protect both buyers and sellers from fraud.

Why should you sell on top Malaysia e-commerce platforms?

Visibility to a Global Customer Base (Cross-Border Commerce)

In 2022, cross-border e-commerce sales accounted for over 57% of Malaysia’s total e-commerce sales. Selling on the top e-commerce platforms in Malaysia gives you access to both local and international customers. By registering on these marketplaces, you can expand your reach and grow your business beyond Malaysia. Once you pick your marketplace with an e-commerce fulfillment partner like Locad, accelerate global expansion through Importer of Record (IOR) and Seller of Record (SOR) services. Locad takes care of customs, compliance, and tax processes, making international selling hassle-free. 

Affordable Advertising and Marketing

E-commerce platforms offer cost-effective ways to promote your products, such as sponsored ads and flash deals. These tools help you reach your target audience without spending too much on marketing. For instance, sellers who utilized Lazada’s tools, like sponsored product listings, experienced a 25% growth in their sales. 

Product and Price Comparison

Top marketplaces in Malaysia allow shoppers to compare products and prices easily. This makes it easier for customers to find the best deals, giving sellers an opportunity to showcase competitive pricing and unique offerings.

Access to Sales Events and Promotions

Popular sales events like 11.11, 12.12 and festive promotions bring in millions of shoppers. During the 11.11 sale in 2023, Locad found that 48% of sales came from Shopee and 44% from Lazada. Selling on these platforms lets you take advantage of these events to boost sales and attract new customers.

Integration with Logistics Partners Like Locad

E-commerce platforms work with logistics providers like Locad to make order fulfillment easy. Locad can help you integrate with leading platforms like Shopee, Lazada, Shopify, Amazon, and TikTok shop. You can also gain access to 50+ last-mile partners to ensure fast deliveries, accurate tracking, and smooth operations. The most cost-effective partner is assigned to you based on package size and pick-up and drop location.

How to choose the ideal Malaysia e-commerce platform to set up your online store

User Experience

A good user experience can increase website conversions by up to 400%. Choose a platform offering a simple and intuitive interface for sellers and buyers. A user-friendly platform makes it easier to manage your store and ensures a seamless shopping experience for customers.

Scalability
Consumer digital transactions in Malaysia are expected to grow by 25% in 2024, as more users get comfortable with e-commerce. Select a platform that can grow with your business. Whether you’re starting small or planning to expand, the platform should handle increased traffic, inventory, and orders effortlessly.

Mobile Commerce Compatibility

Ensure the platform is mobile-friendly, as most online shopping in Malaysia happens through smartphones. In 2022, 83% of Malaysians engaged in e-commerce, with 68.4% using mobile devices. A mobile-compatible platform helps you reach more customers and improve conversions.

Data Analysis and Consumer Insights

Look for a platform that provides analytics and insights on customer behavior, sales trends, and product performance. These insights help you make informed decisions and optimize your business strategy.

Integration with Third-Party Logistics Providers

E-commerce platforms integrating with logistics partners like Locad can significantly reduce delivery times and hassles that come with inventory management. For instance, same-day delivery services are becoming the norm in Malaysia. A 3pl provider can help your business with faster deliveries, distributed inventory and better customer satisfaction.

Security

Prioritize platforms that offer robust security features like encryption, fraud detection, and secure payment gateways. Strong security measures protect your business and build trust with your customers.

Why Malaysian sellers should consider Omni-channel selling

According to UC Today, 9 out of 10 consumers prefer an omnichannel retail experience. Data shows that 44% of B2C buyers and 58% of B2B buyers frequently research products online before visiting a physical store. Even in-store, many continue researching online, highlighting the importance of being present across multiple channels.

Better Customer Experience

Omni-channel selling ensures a consistent shopping journey, whether customers browse online or purchase in-store. It allows businesses to meet customers wherever they are, offering convenience. 89% of consumers are more likely to remain loyal to brands that provide consistent experiences across all channels. 

Increased Traffic and Sales

Shoppers who engage with brands through multiple channels have a 30% higher lifetime value than those who shop through a single channel. By engaging customers across different platforms, businesses can attract more traffic and drive higher sales. Diversified channels create multiple opportunities to capture customer interest and boost conversions.

Visibility and Reach

Selling across various platforms enhances brand visibility and expands your reach to a broader audience. Marketing campaigns employing an omnichannel approach report a remarkable 494% higher order rate compared to those launched on a single channel. This strategy ensures your products are available wherever customers prefer to shop, increasing exposure.

Efficient Inventory Management

Omni-channel strategies often rely on integrated systems that synchronize inventory across all channels. Locad’s logistics engine centralizes data from all your marketplaces into one unified platform, providing real-time visibility into your inventory levels. By tracking how quickly or slowly your products are selling, Locad helps you identify trends and make informed decisions about restocking. 

When inventory levels start to run low, Locad sends timely notifications, so you can take action before products go out of stock. This proactive approach ensures that you never miss out on sales due to stock shortages.

Conclusion

The growth of Malaysia’s e-commerce market presents a wealth of opportunities for businesses aiming to expand their online presence. By leveraging the strengths of Malaysia  e-commerce platforms like Shopee, Lazada and Amazon businesses can tap into a wide-reaching audience and drive sales. The ability to integrate with third-party logistics providers and participate in sales events further amplifies the potential for success. With a keen understanding of each platform’s unique advantages, businesses can make informed decisions that align with their goals.