For e-commerce sellers in Malaysia, Shopee is a platform that opens the door to immense growth. As of April 2024, Shopee dominated Malaysia’s e-commerce market with 43% of the traffic share. The highest number of app downloads was 451,770 in a single month. The combination of high traffic and active users makes Shopee a prime marketplace for businesses to set up their online stores.
To guide sellers to leverage the best out of the platform and monitor sales volume and business health, the platform provides sellers with powerful tools – like the Shopee Seller Centre Malaysia. This enables merchants to manage product listings, track sales performance, and optimize operations. With its user-friendly interface and advanced features, the Seller Centre empowers businesses to efficiently handle their online stores.
In this blog, we will explore the Shopee Seller Centre Malaysia and its unique features. We will also walk you through how to navigate the platform and make your online store stand out!
What is Shopee Seller Centre Malaysia?
To become a Shopee Malaysia seller, you need to register on the platform. Shopee offers two avenues for sellers: the Shopee Seller Centre Malaysia and the Shopee App. The Shopee Seller Centre is an online platform that allows sellers to manage their online e-commerce store and business operations on the e-commerce marketplace. In addition, Shopee Seller Centre Malaysia offers business owners a wide range of tools to list their products and increase visibility among a broad audience. The key features of this platform are:
- Product management: Sellers can create, customize, and manage their product listings in bulk. This includes options for mass uploads and updates, which save time when dealing with large inventories.
- Marketing tools: Marketing involves tips and strategies to help sellers drive consumers towards their online store. With Shopee Seller Centre, merchants can access promotional tools, advertisements, and options for creating bundle deals.
- Business Insights: Sellers have access to analytics and insights that help them understand their sales performance, customer behavior, and inventory levels. This data is crucial for making informed business decisions.
- Shop customization: Sellers can enhance their storefronts with tools for shop decoration. This allows them to highlight the best products and promotions during flash, seasonal, and site-wide sales.
- Integration with logistics partners: The Shopee Seller Centre Malaysia includes multiple third-party logistics providers, like Locad, whose systems are integrated with Shopee. Brands can use these partners for end-to-end order fulfillment and tracking capabilities.
Boost your Shopee sales with Locad’s integration into the Shopee Seller Centre.
We simplify end-to-end order fulfillment and tracking, helping you focus on growing your e-commerce business effortlessly.
Requirements to sell on Shopee Seller Centre Malaysia
To become a Shopee Malaysia seller, retailers must complete a seller verification process. This ensures compliance with platform policies and builds trust among buyers. Sellers who fail to meet verification guidelines may face restrictions, including hidden product listings or the inability to upload new listings.
Seller Verification Application
The Shopee Seller Centre Malaysia supports two types of sellers:
- Individual Sellers: Independent individuals operating without a formal business structure.
- Registered Business Sellers: Business entities like sole proprietorships, partnerships, or limited liability companies registered in Malaysia.
Eligibility Requirements
Individual Sellers:
- Must not be under investigation for fraud or enforcement action.
- Non-Malaysian sellers must provide a valid visa document along with a passport.
Registered Business Sellers:
- Must be registered in Malaysia with valid business licenses or company documents.
- All licenses must be issued by recognized Malaysian authorities.
General Requirements for All Sellers:
- Non-residents without valid visas should apply for Shopee’s Cross-Border Program. They can also sign up with a localized selling entity like Locad, which can sell on their behalf.
- Sellers must update Shopee about any changes in ownership or authorized personnel.
Non-Malaysian sellers can easily tap into the Malaysian market by selling on Shopee.
But what about the cross-border logistics?
Locad streamlines the process with importer-of-record (IOR), seller-of-record (SOR), and freight forwarding services.
Seller Verification Requirements
- Individual Sellers
- Malaysians: Upload both sides of the NRIC/MyPR ID and take a selfie.
- Non-Malaysians: Upload a passport and visa, and take a selfie.
- Registered Business Sellers:
- Malaysians: Upload your NRIC/MyPR ID, business registration documents, and a bank statement. You must also take a selfie.
- Non-Malaysians: Upload passport, visa, business registration documents, a bank statement, and a selfie.
Bank Account and Authorization Requirements
- Bank account details must match the seller’s registered name.
- Business accounts must correspond with business registration documents.
Letter of Authorization requirements
Shopee Malaysia Sellers registering for another business must submit a Letter of Authorization (LOA) with the necessary details and signatures. This document formally confirms that the business owner has granted the seller permission to use their business name for selling on the Shopee platform.
The LOA must meet the following requirements:
- Official Business Letterhead
- Date of Issue
- Authorized Representative Information: This section should contain the name, title, and contact details of the business owner or authorized representative who is granting the permission.
- Shopee Malaysia Seller Details: Include the full name and contact information of the individual or entity acting as the authorized seller.
- Authorisation Statement: Clearly state that the seller has been granted permission to register and operate a Shopee account under the business name.
- Scope of Authorisation: Specify the products, brands, or categories the seller is authorized to sell, if applicable.
- Signature and Seal: The LOA must bear the signature of the business owner or an authorized representative. If applicable, the business stamp or seal should be affixed to enhance authenticity.
- Validity Period: Indicate the duration for which the LOA is valid. This can be an open-ended authorization or time-bound based on mutual agreement.
How do you start selling via Shopee Seller Centre Malaysia?
To begin selling on Shopee, retailers must register on Shopee Seller Centre Malaysia. This is how they can get started:
1. Create Your Shopee Account
- Download the Shopee App: Available on both Android and iOS platforms.
- Register an Account: Open the app and create a new account if you don’t already have one.
2. Access Shopee Seller Centre Malaysia
- After creating your account, log in and navigate to the “Seller Centre.”
- Start Registration: If your account is unregistered as a seller, you will be directed to the seller registration page. Click on “Start Registration.”
3. Fill in Your Information
- Select Account Type: You can register as an individual or a business entity. For businesses, select “Register Business” and have your business registration number ready.
4. Set Up Your Store Profile
After registration, complete your shop profile by adding:
- Shop Name: Choose a unique name that reflects your brand.
- Shop Logo: Upload an image that represents your store.
- Shop Description: Write a brief description of your shop and products
5. Configure Shipping Options
- Go to the “Shipping” section in Seller Centre to set up your shipping methods and select preferred logistics partners. Locad is an excellent choice for Shopee sellers looking for a reliable shipping partner. Locad gives you access to distributed inventory storage and flexible last-mile carriers. Our integration with Shopee simplifies the entire process, helping you manage orders and track shipments.
6. Create Your First Product Listing
Navigate to the “Products” section and click “Add New Product.” Fill in details such as:
- Product name
- Description
- Price and stock count
- Upload high-quality images of the product
7. Set Up Payment Methods
Access the “Finance” section to add your bank account details for receiving payments.
Configure payment settings to enable payment options for customers.
8. Publish Your Products
Once all information is filled out and shipping/payment settings are configured, publish your product listings.
9. Manage Orders
After publishing, monitor incoming orders through the “My Shipment” section.
Click on “To Ship” to view orders waiting for shipment and follow the prompts to fulfill them.
You can become a preferred Shopee seller by meeting order fulfillment SLAs and having low returns.
Locad helps you achieve this status by helping you maintain 100% SLA compliance and efficient order fulfillment.
Understanding Shopee Seller Centre logistics for your e-commerce business
The Shopee Seller Centre Malaysia offers two types of logistics services to help sellers with order fulfillment. This includes Fulfilled by Shopee (FBS) and Shopee Supported Logistics (SSL). Understanding how each service works is crucial for determining which best fits your e-commerce business needs.
Fulfilled by Shopee (FBS)
- FBS is a comprehensive solution for high-volume sellers who need assistance with managing logistics.
- Shopee takes over the entire fulfillment process, including storage, picking, packing, shipping, and handling returns.
- However, FBS is typically available only to selected brands or sellers who meet specific eligibility criteria and may require an invitation to join the program. The benefits of FBS include free and unlimited order storage, quality inspections, and streamlined shipping managed entirely by Shopee.
Shopee Supported Logistics (SSL)
- SSL connects sellers with third-party logistics providers integrated into the Shopee platform.
- This service allows sellers to choose from a range of logistics partners for their shipping needs. It creates flexibility in terms of cost, delivery speed, and service quality.
- SSL focuses primarily on shipping logistics and doesn’t handle the entire fulfillment process. However, it provides key features such as integrated tracking services through the Shopee app and Seller Centre.
Benefits of using Shopee Supported Logistics (SSL)
- Recognized by Shopee: Shopee officially verifies Shopee Supported Logistics (SSL) partners, ensuring that they meet the platform’s high standards for fulfillment and customer satisfaction.
- Easy Shipment Management: Shopee Malaysia Sellers can organize shipments directly through the Shopee app or Seller Centre without manually entering tracking numbers. These are automatically generated and shared when available.
- Real-Time Tracking: Both sellers and buyers can track shipments in real-time, ensuring transparency in the delivery process
- Cost Efficiency: You’ll get competitive shipping rates and can even take advantage of Shopee’s free shipping promotions.
- Streamlined Processes: You can print shipping labels directly from the Seller Centre and attach them to your packages, making the shipping process much easier.
- Automatic Updates: Shipping details are automatically updated within the platform so that you can focus on other tasks.
- Typically, delivery times for SSL partners are as follows:
- West Malaysia: 1-3 business days
- East Malaysia: 1-7 business days
Shopee’s SSL partners ensure fast and reliable deliveries across Malaysia.
As an SSL, Locad helps you optimize inventory storage. Store closest to your customers, so that orders are fulfilled quickly and efficiently.
Why choose Locad as your 3PL partner for Shopee and other marketplaces
When choosing a logistics partner for your online business, you need one that can handle orders from multiple platforms, including Shopee Seller Centre Malaysia. Whether you’re selling on Shopee, Lazada, or other marketplaces, Locad helps streamline your operations. Here’s why Locad is an excellent choice as your Shopee Supported Logistics (SSL) partner:
- High SLA Compliance: Locad continuously monitors your account health to meet your service level agreements (SLAs). This guarantees that your shipments are delivered on time and that customer satisfaction is high.
- Distributed inventory storage: You can store your products in multiple locations closer to key markets. This reduces shipping times, enhances delivery speed, and lowers shipping costs
- B2B and B2C Services: Locad supports both Business-to-Business (B2B) and Business-to-Consumer (B2C) logistics, offering flexibility for different types of orders.
- Real-Time Updates: With Locad, you receive real-time tracking updates every 3 minutes. This ensures transparency and keeps you informed about the status of your orders.
- Increased Eligibility for Same-Day Delivery (SDD) and Next-Day Delivery (NDD): Offering faster delivery times elevates your customer experience, giving you a competitive edge and helping you meet increasing demand.
- Access to 50+ National and International Last-Mile Carriers: Locad offers access to a network of over 50 trusted last-mile carriers, both locally and internationally. This wide selection allows you to choose the most suitable carrier based on cost, speed, and reliability.
Support During Sales and Big Shopping Events: Locad provides reliable support during peak sales, such as major promotions or holiday seasons. With robust systems in place to handle increased order volumes, you can confidently navigate busy times.
The majority of consumers across Malaysia expect quick delivery during shopping days like 12.12.
During last year’s 12.12, Locad fulfilled 99.4% of orders on the same day.
Conclusion
Selling via Shopee Seller Centre Malaysia offers an efficient way to grow your online business. The potential is undeniable—in 2023, Shopee Malaysia generated around US $67.3 million in revenue. By utilizing the full range of tools and resources available within the Seller Centre, sellers can enhance their visibility and provide a better shopping experience to customers.
