How to start selling on TikTok Shop Malaysia in 2024?

TikTok, known for its viral videos and creative content, has expanded its horizons to become more than just a platform for entertainment. In the realm of TikTok Shop it transforms into a bustling marketplace where sellers can showcase their products to a diverse demographic of users – from Gen Z trendsetters to savvy Millennials.

This article serves as your comprehensive guide on How to start selling on TikTok Shop Malaysia in 2024. We’ll navigate the intricate process, starting with creating a business account on TikTok, registering for TikTok Shop, and selling on the platform. 

Moreover, we will explore bonus strategies, such as creating content that entices shoppers and collaborating with TikTok influencers, all while making the most of TikTok Ads. So, whether you’re a seasoned e-commerce pro or just beginning your entrepreneurial journey, this article will offer the necessary insights and help set up your TikTok shop strategy.

Who can use TikTok Shop?

TikTok Shop, with its promise of a thriving digital marketplace, is an enticing prospect for businesses and creators alike. Let’s begin by breaking down the key aspects of who can leverage this platform.

1. Business Accounts: To use TikTok Shop, you must have a business account on TikTok. This means that if you’re an established business or a budding entrepreneur, you’re eligible to step into the world of TikTok Shop.
2. Residency and Location: TikTok Shop availability can vary by location. Ensure that your business operates in a region where TikTok Shop is active, such as Malaysia.
3. Compliance: TikTok, like any digital platform, has community guidelines and policies. Ensure your business adheres to these guidelines to maintain a positive online presence.

Benefits for Businesses and Creators

For Businesses, TikTok Shop offers some excellent opportunities. These include:

1. Expansive Audience: TikTok boasts a diverse and engaged user base of 14 million users in Malaysia. From Gen Z trendsetters to Millennials, you can tap into a range of demographics.
2. Creative Outlet: TikTok is all about creativity. With TikTok Shop, you can creatively showcase your products through engaging videos, reaching potential buyers in a visually compelling way.
3. Brand Exposure: TikTok Shop allows you to boost brand exposure and recognition. It’s an ideal platform to increase brand visibility among a younger and tech-savvy audience.

For creators, on the other hand, TikTok has remained a preferred platform. It has helped many stars rise to the top and make a living off it. Here are some other benefits of TikTok shop for creators:

1. Monetisation Opportunity: TikTok creators can use TikTok Shop to monetise their content. By recommending and promoting products, they can earn commissions on sales generated through their recommendations.
2. Enhanced Engagement: For influencers and content creators, TikTok Shop provides an opportunity to deepen engagement with their audience by recommending products they genuinely believe in.

Specific Requirements and Restrictions

TikTok typically requires users to be at least 13 years old to create an account. However, if an individual is under 18, they require parental consent. Moreover, to maintain credibility and trust with the audience, the quality of your content has to be extremely high. Creators and businesses need to avoid misleading or fraudulent practices.

Additionally, legal compliance is a mandate. In fact, all participants need to comply with local and international laws, including copyright and trademark laws, when using TikTok Shop. Unauthorised use of copyrighted material can result in content removal or legal action.

How to set up TikTok Shop

Setting up your TikTok Shop is a crucial step on your journey to becoming a successful digital retailer. We’ll walk you through the process, from creating a business account to getting your products ready for sale.

Create a Business Account on TikTok

If you already have a regular TikTok account, creating a business account is a breeze. However, they will require a TikTok Pro Account. Here’s how:

1. Open TikTok: Launch the TikTok app or visit the TikTok website.
2. Go to Settings: Tap your profile icon, then click on the three dots (or “More” on some devices) in the upper right corner to access your settings.
3. Switch to a Pro Account: Scroll down and find the “Account and Profile” section. Select “Switch to Pro Account.”
4. Choose Your Category: Pick the category that best describes your business, whether it’s fashion, beauty, electronics, or another niche.
5. Connect to Your Instagram or Facebook: Linking your TikTok business account to Instagram or Facebook can provide additional insights and features.
6. Verify Your Phone Number: TikTok may request verification for security purposes.

Once the verification is done, your business account on TikTok becomes active. 

Register for TikTok Shop

Now that you have your business account set up, it’s time to register for TikTok Shop. Follow these steps:

1. Access TikTok Shop: Go to your TikTok profile settings, scroll down to “TikTok Shop,” and click “Open Shop.”
2. Complete Shop Setup: Fill in the required information, including your business details, contact information, and payment details.
3. Upload Required Documents: TikTok may ask for supporting documents like business licenses or identification. Be prepared to provide these.
4. Review and Confirm: Carefully review your shop information, and once everything is in order, confirm your shop setup.

Wait for the Results

After submitting your TikTok Shop registration, you may have to wait for TikTok to approve your shop. The approval process can take some time, typically a few days to a few weeks, depending on various factors. During this waiting period:

1. Prepare Your Content: Use this time to create engaging content and plan your product listings.
2. Familiarise Yourself: Get to know TikTok Shop’s features, tools, and guidelines better.
3. Stay Informed: Keep an eye on your email for updates or requests for additional information from TikTok.

Link Your Account and Get Selling

Once your TikTok Shop is approved, it’s time to link your account and start selling:

1. Connect Products: Use TikTok Shop’s tools to link your products to your shop. Include enticing descriptions, clear images, and prices.
2. Add Shipping Options: TikTok Shop Malaysia offers its sellers two options:
   1. Ship by TikTok: TikTok itself fulfils the order
   2. Ship by Seller: Select sellers have the option to ship using a third-party fulfillment service like Locad.
3. Promote Your Shop: Leverage your existing TikTok following to drive traffic to your shop.
4. Engage with Shoppers: Respond to comments, answer queries, and build relationships with your customers.
5. Monitor Analytics: Keep an eye on your shop’s performance using TikTok’s analytics to refine your strategy.

Bonus: Create Content To Attract Shoppers

Captivating content is key to attracting shoppers to TikTok Shop. In Malaysia, video formats like product demos, user-generated content, and behind-the-scenes videos tend to work well. Use creative storytelling and engaging visuals to showcase your products and make them irresistible to potential buyers.

Bonus: Collaborate With TikTok Influencers and Leverage TikTok Ads

Consider collaborating with TikTok influencers to promote your products, leveraging their reach and influence. Additionally, explore TikTok Ads, which allow you to target a wider audience based on demographics, interests, and behaviour. These strategies can help amplify your presence on TikTok Shop and drive more sales.

TikTok Shop Seller Fees in Malaysia

When it comes to selling on TikTok Shop in Malaysia, it’s essential to understand the financial aspects. Although the platform started off as commission-free, TikTok now charges a nominal fee of 2.12% on all orders as a commission. This commission is a standard part of operating on the platform and helps support its infrastructure, marketing efforts, and overall growth.

Keep in mind that while this commission is a factor, TikTok Shop’s vibrant and engaged user base, coupled with its unique features, can often outweigh these fees by providing a valuable platform to showcase your products and boost your sales. Factor in these fees as part of your pricing strategy, and the commission should ideally look like a boon and not a bane when selling on TikTok Shop in Malaysia.

Tips To Optimise Products Listing On Tiktok

TikTok rewards creativity. It is a platform that has become the gateway to the careers of many artists. Hence, TikTok Shop in Malaysia also requires individuals to present their products extraordinarily in order to drive sales and revenue growth. Here are five of the most crucial tips to optimise product listings on TikTok and how they impact e-commerce growth.

1. Ensure Product Descriptions Are Clear

Your product descriptions are the bridge between your product and potential buyers. Be concise yet informative. Clearly state the product’s features, benefits, the potential impact they have on the customer, and any essential details. Avoid jargon and use language that resonates with your target audience. After all, transparency builds trust.

2. High-quality images Or Videos

Visuals are your most potent sales tool on TikTok Shop. Invest in high-quality images and videos that showcase your products from different angles. Ensure good lighting and a clean backdrop. Visual appeal can be the decisive factor that persuades a viewer to become a buyer.

3. Using Relevant Hashtags

Hashtags are your storefront signs on TikTok Shop. Research and use relevant, trending hashtags using a tool like Semrush or Brand24 to increase the discoverability of your products. Strike a balance between popular and niche hashtags to reach a broader yet engaged audience. Create a branded hashtag for consistency.

4. Reposting Reviews

Positive customer reviews are powerful endorsements. Regularly re-post reviews and testimonials on your TikTok Shop to build credibility. Showcase real-life experiences and satisfaction with your products. Encourage customers to share their thoughts through comments and videos.

5. Promote your products

Don’t wait for buyers to stumble upon your products. Actively promote them through your TikTok account. Create engaging and informative videos that highlight the benefits of your products. Collaborate with influencers, run contests, and leverage TikTok Ads to boost visibility.

Best Items to Sell on TikTok Shop Malaysia

In the Malaysian market, certain product categories stand out, aligning perfectly with the unique tastes and preferences of Malaysian consumers. To maximise your success on TikTok, consider offering the following:

Makeup

Beauty and cosmetics products are perennial favourites among Malaysians. Trendy makeup items, skincare essentials, and cosmetics with natural ingredients often perform exceptionally well. Highlight local brands and products tailored to various skin tones for added appeal.

Electronics

Malaysia’s tech-savvy population has a constant appetite for electronics. Smartphones, gadgets, and accessories like headphones and chargers are hot commodities. Keep an eye on emerging tech trends and offer competitive prices.

Food

Malaysians are known for their love of diverse cuisines. Tap into this passion by selling specialty foods, snacks, and beverages. Consider promoting unique and traditional Malaysian delicacies that have a strong local appeal.

Kitchen

Appliances and gadgets for kitchens for home cooking enthusiasts are in demand all over the world. Especially after the pandemic that spurred people on to explore their culinary skills. Quality cookware, kitchen tools, and appliances can find a ready market. Emphasise durability and functionality in your product listings.

Apparel

Fashion trends in Malaysia are eclectic, influenced by a mix of cultures. Offer a variety of clothing styles, including modest wear, casual attire, and streetwear. Pay attention to seasonal fashion shifts to stay relevant.

Home and Decor

Malaysians take pride in their homes. Home decor, furnishings, and items that enhance living spaces are always sought after. Embrace eco-friendly and sustainable home products to align with growing environmental consciousness.

Conclusion

Through this article, we’ve explored the essential steps to start selling on TikTok Shop, from setting up your business account to creating engaging content and leveraging influencers and ads. Remember to optimise your product listings, align with market trends, and captivate your audience.

Now, it’s your turn to take action. Whether you’re new to TikTok Shop or looking to enhance your presence, the time is ripe to dive in. If it is the fulfillment that is causing a hindrance to your business, then consider opting for a 3PL such as Locad to help you through the process.

Furthermore, explore our other related content for deeper insights to stay updated with the latest trends and tips in the ever-evolving world of e-commerce. Join the TikTok Shop revolution in Malaysia, and let your business flourish on this exciting platform in 2024 and beyond!