TikTok has exploded in popularity over the last few years, showing no signs of slowing down. With over 1 billion monthly active users. TikTok is now one of the fastest-growing social media platforms worldwide, with a strong presence in Southeast Asia. And 4 out of the world’s top 10 most-active TikTok users are in this region. These countries are Indonesia (2nd), Vietnam (6th), the Philippines (7th), and Thailand (8th). As an e-commerce business, you can tap into this massive audience to grow your brand and increase your sales.
But with so much content being produced on TikTok daily, how can you make your product stand out? The answer lies in making your product go viral on TikTok.
Going viral on TikTok means that millions of users have viewed and shared your content, ultimately leading to increased brand awareness, traffic, and sales. In fact, according to recent statistics, the average TikTok user spends over an hour a day on the app, making it an ideal platform for e-commerce businesses to engage with their audience.
But how do you make your product go viral on TikTok? It’s not an easy feat, but it’s achievable with the right approach. In this article, we’ll guide you through making your product viral on TikTok. We’ll cover everything from understanding the TikTok audience and creating engaging content to leveraging TikTok’s features and analysing your success. With our tips and tricks, you’ll be well on your way to TikTok virality and e-commerce success.
What Does It Mean to “Go Viral” on TikTok?
Going viral on TikTok means that your content has achieved a high level of engagement and sharing among TikTok users. It’s when your video, challenge, or hashtag gains popularity and gets shared across the platform, resulting in a massive increase in views, likes, comments, and shares.
When your content goes viral on TikTok, it can reach millions of users quickly, leading to a surge in brand awareness, followers, and sales. Viral content often gets featured on the ‘For You’ page, the main discovery page on TikTok, which can increase your chances of reaching new audiences and gaining more exposure.
However, it’s worth noting that going viral on TikTok is not a guaranteed formula for success. While it can help you grow your brand and reach a wider audience, it’s important to have a long-term strategy to keep your followers engaged and interested in your products.
That’s why it’s crucial to understand the TikTok audience, create engaging content, leverage TikTok’s features, and analyse your success to achieve sustained growth on the platform. With the right approach and some luck, you can make your product go viral on TikTok and take your e-commerce business to new heights.
Understanding the TikTok Audience
To make your product go viral on TikTok, you need to understand the platform’s unique audience. TikTok’s user base is primarily young and diverse, focusing on entertainment and creativity. Here are some statistics to give you an idea of the demographics of the TikTok audience:
- 54% of TikTok users are female and 46% are male.
- TikTok has more Gen Z users than Instagram.
- The largest age group on TikTok is 18 to 24 years old, with roughly 5% of TikTok’s global audience being women and around 17% being men in this age group.
- The United States has the largest TikTok audience with over 135 million users, followed by Indonesia with 110 million, Brazil with 82 million, and Mexico with 58 million.
- In terms of TikTok penetration by nation, Saudi Arabia leads the way with around 9 in 10 (87.9%) over 18 years old using the app
- TikTok is a particularly popular choice among mobile users in Southeast Asia, with the app being the most downloaded in Indonesia, Malaysia, and Thailand in 2021. TikTok counts 800 million videos and more than one trillion views in Southeast Asia.
- TikTok users spend an average of 95 minutes per day on the app. An average user opens TikTok 19 times per day.
To make your product go viral, you must identify niche TikTok audiences relevant to your product. For example, if you’re selling a beauty product, you can target TikTok users interested in makeup tutorials or skincare routines.
The characteristics of the TikTok audience that make content go viral include creativity, authenticity, and humour. TikTok users respond well to visually engaging, relatable, and entertaining content.
To align your product with the TikTok audience, you need to create content that resonates with them. This means understanding their interests, values, and sense of humour. You can use popular TikTok trends and challenges to create relevant and engaging content.
Understanding the TikTok audience and creating content that appeals to them can increase your chances of making your product go viral on the platform. In the next section, we’ll cover how to create engaging content that stands out on TikTok.
How to Create TikTok Content that Resonates?
Are you ready to make your product go viral on TikTok? The key is to create content that resonates with the platform’s audience. Here are some creative tips on how to create TikTok content that can help your product stand out:
Understanding TikTok trends and challenges
TikTok is a platform where trends and challenges are born and spread like wildfire. These trends are hashtags, dance routines, or music tracks that capture the attention of TikTok users. You can increase your reach and engagement on the platform by leveraging these trends.
For example, when Drake’s song “Nonstop” went viral on TikTok, people started doing the #NonstopChallenge. Brands like Adidas jumped on the trend by creating a video that featured a dance routine using their shoes.
Create content that leverages TikTok trends and challenges
The key to creating content that leverages TikTok trends and challenges is to think outside the box and showcase your product in a creative and entertaining way.
For example, when the #FlipTheSwitchChallenge went viral on TikTok, a car dealership created a video that showed a customer flipping the switch and transforming into a car. The video went viral and generated over 3 million views, increasing brand awareness for the dealership.
Create compelling TikTok videos using a storytelling approach
TikTok users love videos that tell a story. By using a storytelling approach, you can create engaging content that resonates with your audience.
For example, if you’re selling a fitness product, you can create a video telling the story of someone who transformed their body using it. By showcasing the transformation, you can inspire others to try your product and share their own transformation stories.
Create videos that inspire user-generated content
User-generated content (UGC) is a powerful way to increase engagement and virality on TikTok. By encouraging your audience to create content using your product, you can generate buzz and build a community around your brand. For example, a makeup brand can encourage its followers to create videos using its products and share their makeup looks with a branded hashtag. This can lead to a flood of user-generated content and increase brand awareness.
To inspire UGC, you can create challenges or contests encouraging users to create and share content using your product.
For example, you can create a challenge that asks users to show how they creatively use your product. You can motivate your audience to participate and create high-quality content by offering a prize or recognition to the best submissions.
It’s important to keep in mind that the content you create on TikTok should be fun, engaging, and authentic. Avoid being too promotional or salesy, as this can turn off your audience. Instead, focus on creating content that provides value and entertainment to your audience while creatively showcasing your product.
In the next section, we’ll cover the importance of timing and distribution in making your TikTok content go viral.
Best Practices For Making Your Go Product Viral on TikTok
Creating great TikTok content is just the first step in making your product go viral. You must understand the importance of timing and distribution to maximise your reach and engagement. Here are some tips to help you get your content in front of the right people:
Understand the best time to post
Timing is critical on TikTok. Posting your content at the right time can increase your visibility and reach on the platform.
According to a study by Influencer Marketing Hub, which analysed over 100,000 TikTok posts, the best days to post on TikTok are Tuesday, Thursday, and Friday. The best times to post on TikTok are between 6 AM to 10 AM and 7 PM to 11 PM.
It’s important to note that these times are just a general guideline, and the best time to post can vary depending on your audience and location. It’s always a good idea to see what works best for you.
Leverage influencer marketing
Influencer marketing is a powerful way to reach a wider audience and increase engagement on TikTok. By partnering with influencers in your niche, you can tap into their following and gain access to their audience.
According to a 2021 Adweek survey on consumer behavior, 49% of TikTok users have confessed to purchasing a product after seeing it reviewed, promoted or advertised on the app. This shows the potential impact that influencer marketing can have on the platform.
Use paid advertising
Paid advertising is another way to increase your reach and visibility on TikTok. TikTok offers several advertising options for brands, including in-feed video ads and branded hashtag challenges. According to SocialPilot, TikTok has an ad reach of roughly 885 million people, reaching 17.9% of all internet users aged 18+. Additionally, campaigns in the U.S. saw a 14% higher paid media ROAS versus all digital media measured in a recent Nielsen Media Mix Model Meta Analysis.
One example of a successful TikTok advertising campaign in Southeast Asia is the 2022 brand campaign in Indonesia by M&C Saatchi Indonesia. The campaign, titled #SerunyadiTikTok (‘The fun/joy of TikTok’), introduced popular news anchor Najwa Shihab as the brand’s ambassador. Shihab unveiled her own verified TikTok account (@najwashihab) with a PR push starting on January 8. Her first post racked up 2 million views in 24 hours, and she already has nearly 900,000 TikTok followers.
This campaign is the biggest for the brand in the Indonesian market thus far and will set the brand’s direction through 2022 and hopefully beyond.
Optimise your hashtags
Hashtags are a key part of getting your content discovered on TikTok. Using relevant hashtags, you can increase your visibility and reach on the platform.
TikTok allows up to 100 hashtags per post, but it’s best to use 5 to 10 relevant hashtags to avoid looking spammy.
You can also create your own branded hashtag to encourage user-generated content and increase brand awareness.
How to Leverage TikTok’s Features for Making Your Product Go Viral?
TikTok is a platform that thrives on trends and virality. Here are some tips on how to leverage TikTok’s features to make your product go viral:
- Use popular music and sounds: TikTok’s music library is a powerful tool for creating viral content. Using popular music and sounds in your videos can increase the chances of your content being discovered and shared.
- Use hashtags: Hashtags are a powerful tool for increasing your content’s discoverability on TikTok. By using relevant and popular hashtags, you can increase the chances of your content being discovered by users who are interested in your product.
- Use visual effects: TikTok offers a wide range of visual effects that can help make your content more engaging and eye-catching. Using visual effects creatively, you can make your content stand out and increase the chances of it going viral.
- Leverage TikTok’s editing tools: TikTok offers a range of editing tools to help you create professional-looking content. Using these tools to enhance your videos, you can make your content more visually appealing and increase its chances of going viral.
- Participate in trends and challenges: TikTok is all about trends and challenges. By participating in popular trends and challenges, you can increase the visibility of your content and reach a wider audience.
- Collaborate with popular creators: Collaborating with popular TikTok creators can help increase the reach of your content. By working with creators with a large following, you can tap into their audience and increase the chances of your content going viral.
- Create shareable content: Sharing content is key to going viral on TikTok. By creating entertaining, informative, or relatable content, you can increase the chances of users sharing your content with their followers.
By leveraging these features, you can enhance the quality of your TikTok videos, increase engagement, and make your product go viral on the platform.
How to Analyse Your TikTok Content to Go Viral?
Analysing your TikTok content is critical to understanding what works and doesn’t.
By tracking and measuring the success of your TikTok videos, you can make data-driven decisions to improve your content and increase the chances of making it go viral. Here are some creative ways to analyse your TikTok content:
- Use TikTok Analytics
TikTok provides a built-in analytics tool that allows you to track the performance of your content.
You can view your video’s views, likes, shares, comments, and engagement rate. By analysing these metrics, you can identify which videos are performing well and which need improvement.
For example, you notice that videos featuring a particular product receive more views and engagement. In that case, you can create more content around that product to increase your chances of going viral.
- Monitor Hashtag Performance
Hashtags are a critical component of TikTok content, and monitoring their performance can help you identify which ones resonate with your audience.
By tracking the performance of hashtags related to your product, you can gauge how well your content is being received and adjust your content strategy accordingly.
For example, you notice videos using a specific hashtag related to your product receive more engagement. In that case, you can create more content around that hashtag to increase your chances of going viral.
- Monitor Audience Engagement
Engagement is a key indicator of how well your content is performing. You can understand your audience’s likes and dislikes by monitoring your videos’ comments, shares, and likes.
Pay attention to the comments section, as it can provide valuable insights into what your audience wants to see more of.
For example, you notice that a particular video receives a lot of comments asking for more information about a product. In that case, you can create more videos showcasing the features and benefits of that product.
- Test and Learn
Experimentation is crucial to find what works best for your brand on TikTok. Test different content formats, hashtags, and posting times to see what resonates with your audience. Use the data you collect to refine your content strategy and improve the chances of making it go viral.
Using these approaches to analyse your TikTok content, you can gain valuable insights into what works best for your brand on the platform and increase your chances of making your product go viral.
In conclusion, TikTok is a powerful platform to help your e-commerce business go viral. You can increase brand awareness, reach, and engagement by understanding the platform’s audience, creating compelling content, leveraging TikTok’s features, and analysing your success. Remember to stay creative, keep up with trends, and continuously measure your results to improve your TikTok strategy.
At Locad, we understand the importance of e-commerce businesses being visible and successful on social media platforms like TikTok. With our end-to-end e-commerce logistics solutions, we can help you streamline your supply chain operations and scale your business. So, go ahead and use the tips and strategies outlined in this article to make your product go viral on TikTok, and leave the logistics to us at Locad.