How TikTok is Changing the Game in Social Media, Shopping, and Supply Chain
Not surprisingly, the ongoing pandemic has been accelerating the logical shift to omnichannel purchases. Consumers from all over the world tend to prefer purchasing items through popular social media apps like TikTok aside from brands’ own websites. Shopping through traditional brick-and-mortar stores has become less preferred due to convenience and cost-savings factors. Industry analysts agree […]
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