E-commerce Shipping

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Introduction to E-commerce Shipping

Successful e-commerce shipping implies that your e-commerce firm will not develop until you focus on improving e-commerce shipping. The more you concentrate on delivery and shipping performance, the more chances you will reap the financial benefits of client loyalty.

In this article, we’ll discuss how to enhance your e-commerce shipping plan so you can increase product delivery while lowering overall expenses and growing your business.

What is E-commerce Shipping?

E-commerce shipping refers to shipping services used by companies who sell things over the internet to make sending their goods more accessible and economical. However, in an age where internet shopping is becoming increasingly popular, and firms are rushing to the bottom to deliver the most satisfactory online experience at the lowest price, e-commerce shipping has evolved to signify a few different things.

With giant retailers making buying more accessible and affordable for customers, e-commerce shipping has grown more cutthroat than ever. 

Delivering via postal services like FedEx may be sufficient for small businesses with a few parcels daily. You’ll need to discover cheaper and more effective shipping solutions as your company expands and draws more clients.

This is where e-commerce shipping solutions may help.

The E-commerce Shipping Process Explained

The following steps explain the e-commerce delivery process:

Process order

Order processing involves the steps necessary to complete a customer’s order. Each deliverable sale is paired with a distinct order and monitoring ID. Then, several teams are in charge of various parts of the order’s processing. The manufacturing and logistics team then adjusts inventory, closes the purchase requisition, and delegates responsibility to the packaging and shipping teams.

Package order

Businesses must pack items securely before final delivery. Packaging has two purposes:

– first, it secures the goods from damage, and
– second, it helps to create brand value.

However, packing is done exclusively according to the type of object.

Packaging must be simple to use and discreet. However, it should be solid and durable enough to safeguard the goods throughout transportation. Furthermore, to help boost brand value and retention, your brand logo (if relevant) should be easily visible on the box.

Delivery and logistics

This is the third and most crucial step in the delivery process. E-commerce firms require a reliable logistics process to guarantee smooth and on-time deliveries to clients. In this situation, engaging with or hiring a trustworthy third-party logistics or delivery company could be advantageous. They make deliveries on your behalf.

There will, of course, be certain exceptions in this regard. For instance, global e-commerce behemoths have a separate logistics business that handles order fulfillment.

Why E-commerce Shipping is More Important Than Ever

For a businessman running a small company, a customer’s experience with a product may either strengthen or weaken the relationship, affecting sales. While businesses control a large part of the client experience, their role ends after the delivery of the goods. Post-delivery, the courier partner is in charge of maintaining the client relationship. If the package is delayed or defective, you may never have another opportunity to make a positive first impression.

As e-commerce grows in popularity, the importance of shipping has been acknowledged as essential to improving the whole business and optimizing revenues. Almost every e-commerce company, from the largest to the tiniest and medium-sized, strives to provide a smooth delivery experience.

E-commerce Shipping Methods and Strategies

2-day shipping

Retailers all around the globe are now providing (or attempting to beat) this quick delivery option due to Lazada’s standardization of same-day and 2-day shipping.

This e-commerce shipping alternative might not be the most economical until your company has grown to where you can spend the infrastructure required to optimize your shipping services and reliably deliver goods to clients. The same is true for same-day delivery.

Same-day delivery

Same-day delivery is what it implies, but it is far more challenging to achieve than described. Same-day delivery necessitates highly effective logistics and plenty of resources to service customers successfully. However, you should avoid using this method unless the company does business locally. Two-day or overnight shipping may be a more feasible goal.

Overnight shipping

This technique enables your consumers to place an order one day and get it the next working day. It’s a standard shipping option that may assist you in managing orders without giving your consumers the impression that delivery takes a long time. However, this approach is more expensive than standard two or three-day shipping.

Expedited shipping

Expedited shipping is any form of shipment faster than standard delivery. The shipping van frequently travels straight from the pick-up site to the delivery center without pauses to achieve more immediate delivery. Unlike prior deliveries, a carrier and shipment provider determines the actual turnaround time for such items. It’s also an excellent technique to prevent cart abandonment, mainly if your standard shipping takes up to thirty days.

Offering a variety of delivery alternatives, or a mix of them, may enhance conversions and, as previously said, prevent shopping cart abandonment. People may select expedited delivery if they want to receive their purchases faster for a fee or wait for the usual delivery time for little or no cost.

International shipping

International shipping is defined as any shipment method (including those mentioned above) that carries and distributes items outside of the local or regional delivery area of the online store. International shipping mainly occurs across countries, although it can even occur across continents.

Freight transportation represents the most cost-effective way to move goods from one area to another. It is convenient for e-commerce companies that need to carry vast orders of goods from the starting point to their local facilities.

Eco-friendly shipping

Eco-friendly shipment is also an alternative for environmentally conscious businesses and customers. For packaging and delivering items, the eco-friendly shipment includes using biodegradable materials that can be readily recycled, reused, and degraded quickly. Biodegradable envelope bags and biodegradable packing peanuts are two examples of eco-friendly packaging options for online retailers.

Hybrid shipping services

Hybrid shipping combines at least two separate delivery services or suppliers to assist your shop in handling, sorting, and delivering items. Because you can pick which providers are optimal and most economical for you, the hybrid services approach is a terrific e-commerce shipping solution for online shops.

Freight shipping

The process of moving commodities, goods, and freight by road, sea, or air is known as freight shipping. Truckload, less than truckload (LTL), and intermodal freight shipment are all standard modes of transportation.

Any item transported by truck, rail, ship, or plane is referred to as freight. Trucks, train carriages, and gigantic ships carrying containers are significant modes of transportation involved with freight cargo.

Flat-rate shipping 

Flat-rate delivery is the most common choice among internet sellers. It indicates that a carrier has a set delivery charge for boxes of various sizes. Any weight may be shipped as long as it fits in the package. It is the most cost effective shipping method for small businesses or when you have a consistent product line with comparable goods or the same dimension. Flat-rate shipping becomes more complex and inefficient when you increase your product range.

Set Your E-commerce Shipping Rates and Methods

Offer Free Shipping

Free delivery is one of the most effective e-commerce shipping solutions for attracting consumers. However, e-commerce shipping is an expense that should be fulfilled by either the firm or the client. It is never truly ‘free’.

  • You can boost the price of your goods so that your buyers pay the delivery fee inadvertently.
  • Pay the delivery charges out of your pocket, using your profit margins.
  • Balance the prices of your items such that the shipping costs are incurred by both the consumer and you.

Charge real-time carrier rates

E-commerce businesses will occasionally display real-time carrier charges at checkout. It is an efficient e-commerce shipping strategy to charge real-time transport fees to your consumers. 

How so? This method helps obtain precise shipping pricing depending on the customer’s location and delivery preferences. It enables e-commerce shipping companies to charge clients precisely what it costs the company to ship the goods.

Charge a flat rate

Flat rate shipping is when a single shipping fee is provided for any goods shipment. When you choose this option, the item’s dimension and value are not considered in the overall cost of delivery. 

Flat rate shipping gives clients an idea of their ultimate bill. You may build a shipment amount that will assist you in paying to ship or even aid with packing costs because you can control the price at a flat rate. Despite being less popular as free delivery, many consumers may see the advantages of this choice if they anticipate spending more or buying more oversized products.

Offer local delivery

Your firm may be obligated to ship locally or internationally, depending on where it operates.

Shipping domestically is ideal if you are unable or unwilling to reach the worldwide market. You may configure the delivery boundaries, which is extremely handy for small businesses in large cities. 

As a result, customers in your delivery region can select local delivery. Furthermore, you may attract more clients by providing a free delivery service because most people prefer to spend more on the goods themselves rather than on delivery.

E-commerce Shipping Costs

Calculating shipping costs

Delivery rates vary based on several factors, such as the weight and dimension of the shipment, the shipping location, delivery service, carrier utilized, and the worth of the contents. 

Dimensional weight

All major shipping companies adopt a pricing mechanism known as dimensional (DIM) weight to calculate transportation rates. Dimensional weight considers the size of a shipment when calculating delivery costs.

Shipping companies such as FedEx determine shipping rates depending on whatever is greater: the package’s weight or its DIM weight. Whichever is more is the chargeable quantity shipping services will bill your company.

Reducing shipping costs

Partnering with a third-party logistics (3PL) supplier may significantly impact growing firms trying to reduce shipping expenses. Outsourcing shipping to a third-party logistics provider (third-party logistics provider) can help e-commerce firms expand operationally and capitalize on shipping reductions.

A 3PL’s infrastructure of distribution centers may also assist e-commerce firms in lowering shipping costs and shortening travel time.

Shipping zones

Shipping zones are the distances between the origin and the destination of the cargo. Carriers use shipping zones to compute shipping prices. The location of your delivery determines shipping zones.

Shipping and handling

Shipping costs are the expenses incurred in transporting the product from the shipping company to the end user. Handling costs cover all else, including labor for collecting products from picking checklists, moving inventory, packaging shipments, creating a label, putting the package onto a vehicle, and any additional fulfillment center activities.

Customs declaration and forms

If exporting outside your home nation, you must include the necessary customs papers. These are accessible online or locally at your nearest post office or shipment retail shop. These documents inform customs agents in the nation of import about the item’s contents, its value, and if it is a commodity or gift.

Check with your country’s postal office to determine which forms you need to include with your shipment. You must fill out these documents completely and accurately to customs holding up your cargo. 

Tariffs, taxes, and duties

Should there be extra customs costs when a shipment arrives at its destination, your client will be liable for them at the moment of delivery. It’s usually a good idea to add this knowledge to your delivery fact sheet, so clients aren’t startled by unexpected expenses.

Customs declaration information

All courier companies that offer global shipping services include a complete page with all the data you need about customs.

Tips to Improve Your Shipping Service

As an e-commerce firm, there are several ways to enhance your shipping service. Some significant improvements are:

Provide various delivery possibilities

Include a variety of shipping alternatives for your clients to pick from if you haven’t already. As previously said, next-day shipping has emerged as the norm, and any firm that does not provide it will suffer sales losses. Customers will be delighted if you give more alternatives.

Provide updates through tracking 

Many orders might generate confusion, which is why you should trace deliveries. Tracking allows the company to observe every shipment shipped out, and if an issue arises, it can be promptly resolved because the package’s last location is known.

Focus on customer satisfaction

Consumers are the most crucial component in e-commerce firms. Therefore, making them happy should be your top focus in all you do. Focusing on customer satisfaction is essential while delivering a shipping service. Consumers want interaction from the start of their shopping experience. Interaction involves providing clear package delivery options on the webpage and acknowledging the order on screen and by email after payment.

Customers rely on notifications, demonstrating that the firm is concerned about its service. Customers may schedule their day around shipments, so giving a time slot for shipment will ensure that they are pleased with their experiences and will buy again from you.


E-commerce shipping necessitates careful planning and strategy for your company to achieve success with minimal effort. It has various obstacles, which demand you to exert a lot of effort to simplify your procedure.

You must understand that creating the ideal e-commerce shipping takes time, so continue to experiment and fine-tune your ideas. It is not necessary that what works for your rivals or competitors will also work for you. You know what is best for your company, so act accordingly.

You must guarantee that reputable shipping providers handle your shipping services. It makes a significant difference. Your service and products may be excellent, but if your clients do not receive their orders promptly or get defective products, it negatively influences their shopping experience and, as a result, your revenues.


How many types of shipping methods are there?

There are three shipping methods commonly used – land, air, and sea.

 How do I package my product?

For individual items, select alternative packaging choices such as cardboard sheets or secure fold envelopes.

How do you ship a product to a customer?

Pick a good shipping company that is convenient and courteous while also meeting your budget and pricing goals. Depending on the products to be transported and their expenses, you can choose contractual shipping or local delivery providers.

 How does e-commerce shipping work for small businesses?

The process of transporting things bought online from a shop to a client is known as e-commerce shipping. E-commerce shipping frequently entails massive fulfillment and distribution facilities for matured and high-volume online businesses to build an efficient and cost-effective mechanism for delivering e-commerce items within a stated period.

How do you calculate shipping when selling online?

Shipment destination and origination, shipment weight, package size, and projected delivery periods are the four parameters necessary to compute shipping costs. These values are factored in to determine the bulk of postal shipping charges. 

With this data, you may use a shipping cost estimator to compare shipping prices. Most shipping providers allow you to estimate delivery charges before shipping a package. You might have to bear bulk or corporate shipping charges if you send several products.

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