How to Create Powerful E-commerce Sliders

Table of Contents

Get the latest e-commerce industry news, best practices, and product updates!

Reading Time: 12 minutes

What is an E-commerce Slider?

An e-commerce slider is a feature on an online store’s website that displays a slideshow of pictures or products while optimizing space on the website. It’s often found on the homepage or category pages of the website and is meant to showcase featured products or sales. The user can use navigation buttons to move through the slideshow, and some sliders might also move automatically. 

Benefits of Using E-commerce Sliders

The benefits of slider images for e-commerce websites include the following – 

  1. Increased visibility

Slider images for e-commerce websites can help draw attention to featured products, promotions, or sales by showcasing them prominently on the homepage or category pages. This increases your website visibility and ensures users get engaged with it.

  1. Better user experience

By displaying multiple products or promotions in e-commerce sliders, users can quickly find what they’re looking for. This can improve the overall user experience and make users more likely to find what they need and purchase.

  1. Increased engagement

Websites with better user experience record an increased rate of customer engagement. Sliders with compelling visuals and engaging content capture users’ attention and encourage them to interact with the website. This increases overall engagement and makes customers take action.

  1. Flexible design

Slider images for e-commerce websites can be customized to fit your ideas and branding. They showcase various products and promotions and easily update them to reflect new offerings or seasonal promotions.

Video Sliders

Video sliders, also known as video carousels or video galleries, are a user interface element commonly used on websites to display a series of videos in a slideshow format. Like image sliders, video sliders allow multiple videos to be showcased in a single space on a website, often on the homepage or a landing page.

Creating a video slider with a wide range of images

Creating a video slider with a wide range of images can be a great way to showcase your brand, products, or services on your website. Here’s how to create a video slider with a wide range of images:

  1. Choose your images: Select high-quality images relevant to your brand or the products/services you offer. 
  2. Choose your video software: Look for software that is easy to use and helps you customize your slider with different features such as transitions, animations, and music.
  3. Create your video slides: Use the video software to create your video slider by importing the chosen images and arranging them in the order you want them to appear. You can customize it with different transitions, animations, and other features.
  4. Add text and other elements: Add text overlays, captions, or other elements to your video slider to provide additional context or information about your brand or products.
  5. Test and refine: Once your video slider is complete, test it on different devices and browsers to ensure it is appealing and engaging. 

Making a responsive video slider for your e-commerce site

You can create a responsive video slider for your e-commerce site that looks and functions great on all devices and platforms, providing an engaging and visually appealing experience for your customers – 

  1. Choose your video software: Select responsive video software that can adapt to different devices.
  2. Design your video slider: Design your video slider with a responsive layout and mobile-first approach.
  3. Optimize your video files: Compress and optimize your video files for mobile devices and slow internet connections. 
  4. Use a responsive framework: Consider using a responsive framework or library such as Bootstrap, Foundation, or Materialize to help create a responsive video slider. These frameworks come with built-in responsive design elements, making creating a slider that looks great on all devices easier.
  5. Test your slider: Test your video slider on different devices to ensure it looks and functions properly on all platforms. 
  6. Consider accessibility: Ensure your video slider is accessible to all users, including those with disabilities. Provide alternative text for your images and videos, use clear and easy-to-read fonts, and ensure your slider is keyboard accessible.

Adding transition effects to enhance the visuals of your video slider 

You can add some transition effects when preparing a video slider for your e-commerce business. It provides a dynamic way to introduce a new slide/photo of the product while creating an appealing visual. You can use fade effect, slide effect, zoom effect, or Ken Burns effect to enhance the visuals of your video slider.

Static Image Carousel Sliders

Using background images to create an eye-catching carousel slider

Using background images is a great way to create an attractive carousel slider that captures users’ attention and communicates your brand message. 

Choose high-quality images as banner slider images for e-commerce websites to support your brand and message. You can consider using parallax scrolling or other effects to create a sense of motion and engagement. 

Adding controls to your carousel slider for easy navigation

Adding controls to your banner slider images for an e-commerce website creates an easy and intuitive navigation experience for your users. 

Use clear and prominent navigation buttons, such as arrows or dots, to indicate the number of slides and the user’s current position. You can also add hover effects or other animations to enhance the user’s interaction with the controls. 

Enhancing your e-commerce store with modern design elements in your carousel slider

Incorporating modern design elements in the carousel slider creates a visually appealing and engaging user experience. 

You can use bold typography, color gradients, and other trendy design elements to create a contemporary and eye-catching design. Remember to balance style with functionality and ensure your design choices support your brand image.

Taking advantage of custom widgets and layout options in popular plugins

You can experiment with different custom widgets and layout options on your websites via various plugins. This help to create a more flexible and customizable layout for your banner slider images for your e-commerce website.

Building an interactive experience with action buttons, block editor, and more

You can use features like action buttons, block editors, and custom code to provide a better user experience to your customers. 

  1. Action buttons: Adding action buttons to your carousel slider encourages user interaction and engagement. Use clear, compelling calls to action to encourage users to take the desired action. For example, you might add a button that takes users to a specific product page, encouraging them to sign up for your email newsletter. 
  2. Block Editor: Many carousel slider plugins now offer integration with the WordPress block editor, which allows you to create complex and interactive layouts for your carousel slider. Take advantage of this feature to create custom layouts and add interactive elements like buttons, videos, or images with hover effects.
  3. Custom Code: If you have coding skills, add custom code to your carousel slider to create more complex and interactive features. For example, you might add a custom hover effect or create a more complex animation that adds visual interest and engages users.

Ensuring compatibility with major browsers and screen sizes for maximum reach

  • Browser compatibility: Test your carousel slider images for an e-commerce website on different browsers, including Chrome, Firefox, Safari, and Microsoft Edge, to ensure it works properly and looks good on all of them. Use browser developer tools to identify and fix any issues that may arise.
  • Screen size compatibility: Test your carousel slider on different screen sizes, including desktop, tablet, and mobile devices, to ensure it looks good and is easy to use on all screen sizes. 
  • Code validation: Validate your code using tools like W3C Markup Validation Service or CSS Validation Service to ensure it meets web standards and is compatible with different browsers and devices.
  • Load time optimization: Optimize your images and code to ensure your slider loads quickly on different devices and connections. Use image compression tools and minify your code to reduce file size and improve load times.
  • User testing: Finally, test your slider with real users to ensure it provides a good user experience on different browsers and screen sizes. 

The Pros and Cons of Sliders

It’s important to consider sliders’ pros and cons when deciding whether to include them on your website.


  • Visual appeal
    Sliders can add visual interest and appeal to a website by showcasing multiple images or videos in a slideshow format. These also provide great product tours to your customers. 
  • User engagement
    Slider images for e-commerce websites can help to increase user engagement by encouraging users to interact with your content. By featuring relevant images or videos to your brand or products, you can encourage users to spend more time on your site.
  • Space saving
    Sliders can effectively showcase multiple pieces of content in a small space, making them ideal for websites with limited space for large visuals.
  • Flexibility
    Banner slider images for an e-commerce website are customizable and can be modified to fit the design and aesthetic of your website. You can choose from various options such as size, speed, transition effects, and more.


  • Slow load times
    Sliders can load slowly sometimes, especially with large image or video files. This leads to slower page load times and a poor user experience.
  • Decreased conversion rates
    Slider images for e-commerce websites can be distracting and may not always effectively communicate the main message of your website. This can result in decreased conversion rates and a lower return on investment.
  • Decreased accessibility
    Sliders may not be accessible to all users, particularly those with visual or cognitive impairments. This can make navigating and understanding your site difficult for some users.
  • Reduced SEO
    Sliders can negatively impact your site’s search engine optimization (SEO) by reducing the content visible on the page. This makes it difficult for search engines to crawl and index your site.

How to Create Attractive Slider Images

Here are some easy yet effective ways to create banner slider images for an e-commerce website:

  1. Start with high-quality images

High-quality images will look better and attract more attention from users, helping to increase engagement and conversions. Ensure your high-resolution images are optimized for the web to load quickly and look great on all devices.

  1. Be creative with content placement

Try experimenting with different layouts and placements for your images and text, and consider using custom widgets or code to create more complex and interactive layouts. The goal is to make your slider images for your e-commerce website stand out and capture your audience’s attention.

  1. Use faces, if possible

People are naturally drawn to faces and can quickly connect with the person in the image. It builds trust and increases conversions. If possible, try to include images of people in your carousel slider to make it more engaging and effective.

  1. Choose the right fonts and colors

Choosing the right fonts and colors is crucial for creating a visually appealing carousel slider that effectively conveys your brand identity and message. Use easy-to-read fonts and complementary colors that support your brand, and maintain consistency throughout the slider.

Tips for Converting With a Slider

Here are some tips that can help you convert customers with a slider – 

Choose good calls to action

Your CTAs should be clear, specific, and relevant to the content in your slider. Use action-oriented language and make it simple for users to take action by providing clear instructions and a prominent button or link. Consider A/B testing different CTAs to find the most effective ones for your audience.

Use clear navigation

Use clear and descriptive labels for navigation buttons, and make sure they are prominently displayed and easily accessible. Consider using visual cues like arrows or dots to specify the position and number of slides in your carousel. It’s important to simplify navigation to encourage users to explore your content and take action.

Remember accessibility

Consider using alt text for images to describe users who use screen readers. Use high-contrast colors and legible fonts to make your content easy to read for users with visual impairments. Ensure that your slider images for the e-commerce website are keyboard accessible, and provide an option to pause or stop the auto-advance feature for users who may need more time to interact with the content. 

Don’t be too complicated

Avoid cluttering your slider with too much text or images, which can overwhelm and confuse users. Stick to a clear, concise message, and use images and text supporting your brand and message. 

Choose concise messaging 

Your messaging should be clear, direct, and focused on your product or service’s benefits. Use brief, punchy headlines that capture attention and quickly communicate your key selling points. Use subheadings and bullet points to break up text and make it easier to read. 


There’s no doubt that a powerful slider can make your website stand out and grab users’ attention. But creating an exceptional slider that truly captivates your audience is an art form that requires a strategic approach. 

By using these tips and tricks, you can craft a great carousel slider that effectively communicates your brand and message. So why settle for a mediocre slider when you can create a stunning, unforgettable one that leaves a lasting impression on your users? Get creative, experiment with different ideas, and let your imagination run wild – endless possibilities!


Do sliders affect SEO?

Yes, sliders can affect SEO if they slow down website loading times or are not optimized for accessibility and mobile responsiveness. When implemented correctly, they can improve engagement and user experience, positively impacting SEO.

How many sliders should you have on a website?

There is no set number of sliders that a website should have, as it depends on the website’s design, content, and purpose. However, having too many sliders can negatively affect user experience, increase page loading times, and decrease engagement. 

What are the features of website sliders?

The features of a website slider include 

  • Ability to display multiple images or videos in a single space, often with transition effects and navigation controls.
  • Optimized for accessibility
  • Mobile responsiveness
  • SEO

What are the advantages of the slider?

The advantages of using sliders on a website include

  • Ability to showcase multiple images or videos in a single space
  • Increasing engagement 
  • Visual interest
  • Enhance user experience and navigation
  • Optimize for mobile and accessibility

What is the difference between a slider and a range slider?

A slider is a UI element that selects a single value within a predefined range by dragging a handle along a track. A range slider, on the other hand, allows users to select a range of values within a predefined range by dragging two handles along a track.

Experience fulfillment by LOCAD

Grow your business through Locad’s simplified and automated fulfillment solution

  • Unlimited and scaleable warehousing
  • Pay only for what you store
  • No hidden fees or lock-in periods
  • Zero inbound costs
  • Wide integration with marketplaces
  • Automated logistics and delivery
Get the latest e-commerce industry news, best practices, and product updates!

Don't miss out on the latest news!

Get the latest industry news, best practices, and product updates!

Exclusive benefits to ace your e-commerce game this 2023 with Locad’s desk calendar!