What are E-commerce Infographics, and How can Online Retailers Use Them?

What is an Infographic?

An infographic is a visual representation of information, data, or knowledge that uses images, charts, diagrams, and text to present complex ideas clearly and concisely. Infographics are designed to convey information quickly and effectively, making them an effective tool for communicating with a wide audience. 

With around 60% of firms utilizing infographics in their content strategy, Infographics on e-commerce can be used for various purposes. These include presenting statistical data, explaining a process or concept, or showcasing a product or service. 

What Are the Different Types of Infographics?

Businesses and individuals can use different types of infographics to convey information effectively to their audience – 

1. Statistical infographics

Statistical infographics, also known as data infographics, are visual representations that use data and statistics to convey complex information clearly and concisely. They can illustrate trends, patterns, and relationships between different data sets. 

Statistical infographics often feature charts, graphs, and diagrams to help visualize the data and may include text to provide context and explanation. 

Examples of statistical infographics include 

• Bar graphs
• Line charts
• Pie charts 
• Scatterplots

2. Process infographics

Process infographics are a type of visual representation that use images and text to break down complex processes into easy-to-understand steps. They are designed to help viewers understand a sequence of actions or steps required to achieve a certain goal or outcome. Infographics on e-commerce websites often utilize this method to demonstrate a product’s functioning. 

 Examples of process infographics include 

• Flowcharts
• Diagrams
• Step-by-step guides. 

3. Informational infographics

Informational infographics educate viewers on a specific subject, highlight key facts and figures, or present complex data in a more digestible format. Informational infographics typically feature a combination of text, images, and graphics to help explain the topic at hand.

Examples of informational infographics include 

• Fact sheets
• Explainers
• Educational posters.

4. Timeline infographics

Timeline infographics are a type of visual representation that organize information in chronological order, highlighting key events and milestones along the way. They can be used to tell a story or illustrate the history of a particular subject or topic. 

Timeline infographics typically feature a linear flow, with time progressing from left to right or top to bottom. Each point on the timeline is represented by a visual element such as an icon, image, or illustration and may include text to provide additional context or explanation. 

5. List infographics

List infographics are visual representations using bullet points or numbered lists to convey information clearly. They can be used to present a series of related facts or ideas, highlight key features or benefits of a product or service, or provide a step-by-step guide to a process.

List infographics typically feature a simple design, with each item on the list represented by a visual element such as an icon or illustration. They may also include text to provide additional context or explanation. Such infographics for e-commerce websites are highly valued following their easy-to-understand depiction of information. 

6. Comparison infographics

A comparison infographic uses images and graphics to show how two or more things are similar or different. Using them, you can highlight the pros and cons of different options or explore how the two brands differ.

Comparison infographics typically feature a side-by-side design, with each item being compared represented by a visual element such as an icon or illustration. They may also include text to provide additional context or explanation. 

7. Infographic resumes

Infographic resumes are a type of visual representation that use design elements and graphics to showcase a job seeker’s skills, experience, and qualifications. Infographic resumes typically feature a combination of text, graphics, and charts to convey key information about the job seeker’s background and qualifications. 

Why should you use infographics?

E-commerce infographics can be a powerful tool for businesses and organizations looking to communicate complex information clearly and engagingly. It can also help businesses stand out by presenting information precisely compared to others. Here are some reasons why infographics on e-commerce are extremely useful – 

Marketing infographics

Here is how marketing infographics can help you with your e-commerce marketing – 

• Infographics can help to showcase product features, explain the benefits of a product or service, or demonstrate the value proposition of a particular brand.
• Infographics can differentiate e-commerce retailers from competitors by presenting information uniquely and visually appealingly.
• They can increase engagement with the audience, build brand awareness, and ultimately drive sales.

Consulting and freelancer infographics

A consulting or freelance professional can provide expertise in e-commerce marketing, which can be especially helpful for businesses or organizations that do not have an in-house marketing team. 

• They can help develop and execute a comprehensive e-commerce marketing strategy, including search engine optimization (SEO), social media marketing, email marketing, and content marketing.  
• More marketers than any other visual medium (55%) produce infographics for social media.
• They can provide guidance on website design and user experience, ensuring that the e-commerce website is optimized for conversions and user engagement.
• They can conduct market research and competitor analysis, which can help identify new growth and development opportunities within the e-commerce industry.
• A consulting or freelance professional can also provide guidance on data analytics and measurement, helping businesses to track and analyze key metrics related to their e-commerce marketing efforts.

Government infographics

• Government infographics are used to visually communicate important information, such as public health data, environmental issues, or government policies.
• They can be used to explain complex concepts and data in a way that is easy to understand, making information more accessible to the general public.
• Government infographics can also be used to increase transparency and accountability by presenting data and information in an easy-to-digest format.
• They are often shared on government websites and social media platforms to reach a wider audience.
• Government infographics may be designed to adhere to certain standards and guidelines, such as those for accessibility or branding.
• Infographics can also be used for internal communication within government agencies, such as to present data and information to decision-makers or to streamline processes.

Nonprofit infographics

• Nonprofit organizations use infographics to visually communicate their mission, impact, and achievements to their stakeholders, such as donors, volunteers, and the general public.
• They can showcase the organization’s goals, programs, and impact, helping build awareness and support for their cause.
• Infographics can be used to share statistics, success stories, and other data that illustrate the impact of the organization’s work.
• They can also be used to demonstrate the need for the organization’s services or to explain complex social issues to the public.

Education infographics 

• Infographics in education are used in various educational contexts, including in classrooms, for professional development, and for educational marketing purposes.
• Infographics can present information on various educational topics, such as teaching strategies, learning theories, assessment methods, and educational policies.
• They can also be used to present research findings or to showcase the impact of educational programs or initiatives.
• Education infographics can be used to promote educational institutions, such as universities or training programs, by highlighting their strengths, programs, and achievements.
• Educators can leverage infographics to design lesson plans, assess student learning, and communicate with parents and other stakeholders.

How do I create an infographic?

Follow these easy steps to create the perfect infographic. 

1. Organize your information with an infographic outline

If you create an outline, your thoughts will be more organized, and your content will be suitable for an infographic. Here are the main steps you must follow to create the perfect outline – 

• Define your main topic.
• Break down your topic into subtopics.
• Determine key data points.
• Choose design elements.
• Organize your content.
• Add supporting visuals.
• Review and revise as needed.

2. Pick an infographic template

You are now prepared to choose an infographic template after you have an outline. You may acquire the design ideas you need to start creating an infographic from pre-made infographic templates. Even utilizing them as a starting point might be beneficial.

To pick an infographic template, consider the following – 

• Purpose and audience
• Branding
• Layout
• Color scheme
• Visuals
• Data visualization options
• Typography

Make sure to choose a template that aligns with your needs to create a visually appealing and effective infographic that communicates your message to your audience

3. Customize your infographic

After selecting an infographic template, you can modify it to suit your needs. To customize your infographic, you will need to – 

• Edit the text
• Choose relevant visuals
• Adjust colors and fonts
• Add charts and graphs
• Arrange and format elements
• Review and revise the final product. 

By doing this, you can create an effective tool that communicates your message to your audience.

What makes an infographic design effective?

Use lines, borders, and shapes to group related information

Using lines, borders, and shapes is a helpful way to group related information in an infographic. Lines can create separation between sections or draw attention to specific information. Borders can be used to frame sections or separate different infographic parts. Shapes can be used to create a visual hierarchy or to group related information together. Researchers found that using images, colors, and charts reduced the amount of time needed to identify important information in a paper by 39%.

When choosing design elements, it’s important to consider the company’s brand style guide and any existing design elements used in marketing materials to ensure consistency in branding and create a cohesive look across all marketing efforts.

For example, let’s say you’re creating an infographic to showcase the benefits of your company’s new product. You could use a thick line to separate the introduction from the main content and another line to separate each benefit section. You could use a border to frame. 

Use contrasting colors to guide your readers’ attention

When designing an infographic, using contrasting colors to guide your readers’ attention is important. This can help make your infographic more engaging and draw the viewer’s eye to important information.

Using contrasting colors creates visual interest and makes the most important information stand out. This can help your readers quickly and easily identify the key takeaways of your infographic. However, it’s important not to overuse contrasting colors as this can make the infographic look cluttered or confusing. Instead, use them selectively and purposefully to highlight the most important information. Studies have shown an 82% increase in readers’ attention spans and recall through using colors in visuals.

For example, let’s say you’re creating an infographic about the benefits of exercising. You could use a green color scheme to represent health and wellness throughout the infographic. However, to highlight the most important benefits, such as reducing the risk of heart disease and improving mental health, you could use contrasting colors like red or blue.

Create a text hierarchy with three different font styles

Creating a text hierarchy with three different font styles effectively organizes and emphasizes information in an infographic. The three font styles could include a headline font, a subheading font, and a body text font. By using different font styles, you create a hierarchy that guides the viewer’s attention and emphasizes the most important information. 

For example, let’s say you’re creating an infographic about different types of coffee. You could use a bold and eye-catching font for the headline, such as “Coffee 101: A Guide to Different Types of Coffee”. For the subheadings, such as “Espresso” or “Cappuccino,” you could use a slightly smaller and simpler font style. Finally, for the body text, you could use a clean and legible font style that is easy to read.

Use images, icons, and illustrations to make key takeaways memorable

Using images, icons, and illustrations can make key takeaways more memorable and easier to understand in an infographic. This visual approach can help break up text-heavy sections and create a more engaging experience for the viewer. Implementing images and illustrations can make your infographic more visually appealing and help the viewer better remember the information presented. 

For example, if you’re creating an infographic about the benefits of recycling, you could use icons to represent different types of materials that can be recycled, such as plastic, paper, and glass. You could also use illustrations to show the recycling process, from collection to repurposing.

Essential E-commerce Infographics 

1. From e-commerce to m-commerce.

Post-pandemic, e-commerce companies find it difficult to meet customer demands, leading to $6.4 trillion in global e-commerce sales in 2024. 54% of all e-commerce purchases are anticipated to be made on mobile devices in the coming years.

2. Don’t miss out on these e-commerce opportunities!

In 2023, the worldwide e-commerce industry is anticipated to reach $6.3 trillion. The e-commerce business is anticipated to reach over $8.1 trillion by 2026.

3. How small businesses plan to grow 

19.7% of all retail purchases worldwide were made through e-commerce in 2022. By 2026, this percentage is anticipated to reach 24%.

4. Find your market opportunities.

In 2020, the digital advertising and marketing market was valued at $350 billion; by 2026, it is expected to grow to $786.2 billion.

5. Keep an eye on the essential metrics.

6. Identify and understand the benefits of B2B E-commerce.

B2B e-commerce is predicted to increase even more in the remaining months of 2022 and into 2023. The B2B e-commerce sector is expected to expand by 20% by 2030. 

Conclusion

Infographics are a powerful visual tool that can help online retailers effectively communicate complex information and data to their target audience. They can showcase products and services, promote sales and discounts, and increase engagement and brand awareness. 

By using infographics, online retailers can grab the attention of their customers and provide them with valuable information in a way that is easy to understand and remember. Therefore, online retailers should consider incorporating infographics into their marketing strategy to reach and engage their target audience effectively.

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