Consolidating Your Technology Stack for Your E-commerce Store in Thailand

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As your e-commerce business expands, you will have more resources to invest in the latest technology to run your company more smoothly. With additional tools added to your tech stack, every app can immensely help take your business forward in the e-commerce Thailand market. 

However, if more and more tech tools are added to your business’s backend, it may complicate the entire operating system, leading to confusing and redundant processes. Moreover, employees must be trained from time to time to suit tech-based operations. 

Hence, owners need to consolidate and optimize their technology stack, and here’s how you do it. 

But first, we must have the basics clear.

What is a Tech Stack?

In simple terms, a tech stack is the collection of tools a company uses to run its operations. Often called a “solution stack”, a tech stack combines a database, programming, front-end and back-end developing codes, frameworks, and so on. 

Let’s take an example with the tech-giant Facebook. The social media application is built with multiple programming languages, including Javascript, HTTPS, C++, etc, along with the framework of codes. All of these can be defined as Facebook’s ‘tech stack’. 

Similarly, in an e-commerce business, the tech stack consists of all the tech tools the company and buyers use for daily business operations. 

Importance of a Tech Stack for E-commerce Business

The tech stack of an e-commerce business includes the software applications, digital tools, and platforms that a B2C company uses to run its online retail shop. 

The tech stack optimizes the day-to-day activities of the e-commerce business across sales, marketing, production, supply chain, etc., by listing customer orders, handling customer requests, storing data, fulfilling orders, and analyzing data for ease of business. 

As the business grows in the e-commerce Thailand market, it’s important to rule out redundant digital tools to minimize overtly-complex programs. Additionally, combining tools and software will help you bring in new employees faster by making it easier for them to learn tech operations.

Optimizing your e-commerce tech stack will rid you of the extra investment here. You can use that money to take care of other disciplines and scale up your business in time. 

Best E-commerce Website Platforms

The following five are top-chosen e-commerce websites that power over a million online stores in the e-commerce Thailand market:

  • Shopify: The in-built SEO system of Shopify allows your e-commerce site to pop up on Google and gain more organic traffic. 
  • BigCommerce: BigCommerce is considered to be one of the most dedicated websites for building your e-commerce business. It has been developed as a one-stop shop to launch an online store and works best for large investors. 
  • Zyro (iPay88): For starters, who are not professional developers, Zyro can be used to build create a unique website experience and is comparatively easier. It offers the best price for developing a full online store.
  • Wix: Similar to Zyro, Wix is the best choice for e-commerce businesses with less than 100 products. 
  • Bluehost: For e-commerce owners who want to build their online store using WordPress and WooCommerce, Bluehost may be the perfect web hosting service for them. 

Best Bundling Add-on

If you’re thinking of improving your customer average order value (AOV), you should consider product bundling to boost sales and ensures revenue growth.

Further, product bundling helps the sellers work around the pricing strategy and eliminate old products. It also proves profitable for customers to buy strategically grouped products.

Here are a few bundling add-on ideas your e-commerce business may want to consider:


When a buyer adds products to his cart, you can show them additional products the customer might want along with what they are already buying. This sales tactic is called cross-selling. Generally, cross-selling is done with less expensive products than the customer has picked. 

This captures customers’ interest as well as adds to the volume of total products sold. As a result, customers are happy buying the extra products at a lower price, and the retailer’s revenue also shoots up. 


The buy-one-get-one-free tactic has always worked wonders in favor of both buyers and sellers. When a customer sees free offers, it’s given that they are going to buy that.

Bundling your products like this, or offering a lesser price if more than one product is being bought, will attract more customers and help with the profit margin of the e-commerce business. 

‘Good’ deal 

Imagine a McDonald’s situation and understand how they offer a ‘value for meal’ deal to make choosing meals easier for customers.

Similarly, bundling your products to create the best deal will be more of a lucrative offer for customers. Customers don’t have to rack their brains to pick the best fit and will get multiple items at a discounted price. 

Mixing products 

Another trick to bundle your products most profitably, mix low-selling products with faster-selling ones. 

All e-commerce retailers have products that sell slowly. Hence, this product bundling strategy might work in your favor to get rid of the less-sold products. 

Once a customer buys a high-selling product, package the same with a few of the lower-selling products.

Upselling bundle

When a customer wants to buy a product similar to the one they already have, show them more upgraded and upscaled versions of the same product. In this way, the customer is also satisfied to be able to retain the same product with better perks, while revenue shoots up for your e-commerce. 

Payment Add-on

Having efficient and glitch-free payment software will ensure retaining customer loyalty. Payment applications must be reliable and should integrate with your existing tech stack.

Here is a few reliable payment software that websites in the e-commerce Thailand market use to run their e-commerce business:

  • Stripe: An easy-to-use payment window, Stripe allows users working with different tech stacks to accept payment via multiple currencies. 
  • Shop Pay: Those using Shopify as development software can consider Shop Pay as their chosen payment software. 
  • Apple Pay: For Apple and Mac users, Apple Pay is the easiest choice for payment. A single touch on your iPhone or other Apple products and the payment has been made there.

Security Apps

Protecting your website, in the e-commerce Thailand market, from cyberattacks is key to safeguarding your data. A report in 2018 stated that 38% of companies globally that have faced cyberattacks were able to safeguard their data successfully. 

This is only possible because of a few steps a company must undertake to ensure a secured website and tech stack operations.

Get an SSL Certification

If your e-commerce market has an SSL certification, there are chances that it will be ranked higher and get more traffic to the site. An SSL certification also ensures end-to-end transcription, making it difficult for hackers to breach the security. 

Update and backup

Software tends to run out-of-date too fast, too soon. This may interfere with your data and also delay operations. Hence, it’s necessary to update the different applications in your tech stack from time to time, so your tech stack can run on the latest versions. 

At the same time, always keep a backup of the data, so you don’t lose out on important information while updating or migrating from a software application. 

As an owner of an e-commerce retailer, you should also conduct periodic scans of your software to ensure there’s no malware in the system. 

Secure it with CVV 

Asking for the Card Verification Value (CVV) while taking payment from a customer ensures that the person has the card in use with him. This lessens the possibility of hackers trying to get in. Even if the hacker may fetch the card number, no CVV would not let him do the transaction.

Customer verification 

An Address Verification System (AVS) stored in your system makes verifying the customers’ details easier. Through the AVS, e-commerce can verify and match the billing address with the cardholder’s address details. Such a system helps in detecting fraudulent cases and hackers. 

In the end, it’s recommended that you protect your entire e-commerce site or web store with software similar to that of a Firewall and pen testing solution. It gets difficult to apply security software for each tech tool. Instead, investing altogether in one security application ensures guarding the entire online store. 

Besides, an e-commerce site can consider different other security applications to guard their online store:

SiteLock: It comes with an automatic alert system and a live security dashboard. It will detect any malicious or suspicious event on your site and send you a notification.

Astra’s e-commerce Suit: It is often viewed as a one-stop solution that assures 100% safe checkouts for your customers. It rids your site of negative traffic and malware.

Cloudflare: This application works best for self-hosted e-commerce websites and offers a suite of solutions. It minimizes the online store’s exposure to fraudulent activities.

Marketing Solution

Marketing teams for e-commerce in Thailand use a stack of tools, called a marketing tech stack, to leverage product sales information. Often called ‘martech’, marketing uses these tools to boost sales, make the process of sales easier, and enhance efficient spending. 

Amid the wide variety of tech tools available to the marketing team, a few important ones would include social media management tools, SEO-based technology, social media management tools, email marketing platforms, and so on. 

  • Search Engine Optimization (SEO)-based software includes all the necessary keyword-search tools and helps you get traffic. It will also have backlink analysis tools and on-page optimization tools to help you analyze which websites are connected to your e-commerce and which are likely competitors. 
  • Social media optimization tools will take care of the social media posts of your business across platforms like Facebook, Twitter, Instagram, and so on. These tools will automate the posting of your brand’s advertisement and help analyze the posts’ reach.
  • Your e-commerce platform can also opt for retargeting. Retargeting involves the process of targeting potential customers with tools that will follow their online activities, using cookies to show them advertisements for your brand and products. These advertisements pop up while they are scrolling through their social media platforms and Google. 
  • Email marketing platforms also help in communicating with the target customers by sending them notifications and emails at intervals. It helps you maintain ongoing communication with target customers. You can also segregate your customer base into segments and send out emails based on their potential requirements. 

Customer Rating and Review 

Customers are your royalty for your e-commerce Thailand business. Customer reviews and ratings reflect customers’ experience with your brands and products. Taking note of your customer rating and review of your website can help you understand how your business is flourishing and what products are worth investing in.

A few of the top-listed websites where customers can drop their reviews are Google Reviews, Yelp, and CrowdReviews. Customers can also utilize social media websites like Facebook, Twitter, Instagram, etc, to drop product and service reviews.

Potential customers buying your products will always check these reviews as they are posted by real users of your products and services. 


Plugins are extensions or add-ons that enable various capabilities to your e-commerce site. If your website hosting platform doesn’t offer customers the option to save their favorite products, a plugin can help. This way, a quick installation helps you offer more convenience to potential customers. 

For your business to succeed, choosing the right plugin that suits your customers is key.

What are the top picks for Plugins that you can use for your e-commerce Thailand business? 

1. Shopify

This is a commerce platform that helps your business open an online store. This online marketplace enables businesses of all sizes to buy and sell products easily. Shopify provides sellers with a range of plugins like Wishlist Plus, Blog Studio, and Smart Seo. These help merchants design the site interface, write blogs, bookmark products, etc. 

2. WooCommerce 

With WooCommerce’s website, your e-commerce Thailand business can have open-source freedom to fully own the website. WooCommerce’s plugins, like WooCommerce Payments, WooCommerce Tax, help e-commerce platforms streamline payments and accounts processing. 

3. Magento 

Another open-source freedom website to build your e-commerce Thailand store. With Magento ecosystem and plugins, you can manage your e-commerce sales and customize features to match the need of customers in Thailand. 


Having a robust tech stack for your e-commerce business helps you curate a seamless shopping experience for your customers. It also helps you implement the best tools required to streamline different facets of your e-commerce business without having to constantly monitor individual aspects of your e-commerce store. With a solid tech stack, your e-commerce business operations in Thailand can draw shoppers in and you can focus more on scaling up ahead.

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