Boasting over 24 million average users and sellers, Lazada has become Malaysia’s e-commerce cornerstone. It is a pioneer of digital shopping in the country and stands tall as one of the biggest even today! However, given its massive catalogue, it can be difficult for a rising entrepreneur to understand what product offering could be lucrative.
Therefore, in this blog post, we look at the top 21 highest-selling Lazada products that have been instrumental in its success. These products mirror evolving consumer preferences shaping the online shopping scene in Malaysia, from cutting-edge electronics to fashion staples and daily essentials.
Whether an aspiring entrepreneur or simply looking to expand to the Malaysian e-commerce scene, this article offers an interesting look into Lazada’s top-selling treasures.
Best-selling products on Lazada Malaysia
From gadgets to fashion, these bestsellers have captured consumers’ attention and significantly shaped Lazada’s dominance in the Malaysian e-commerce scene. So, without further ado, let’s count down the top 21 highest-selling Lazada products that have become synonymous with the Malaysian online shopping experience.
Consumer Electronics
Lazada’s electronics section has become a haven for tech enthusiasts, and it’s no surprise that consumer electronics, including smartphones, laptops, and accessories, dominate the sales charts. With a remarkable projection of US$4,164.2 million by 2027, Lazada has emerged as the go-to destination for tech-savvy Malaysians seeking the latest gadgets. The platform frequently collaborates with leading tech brands, offering exclusive product launches, discounts, and special deals, solidifying its position as the preferred choice for those pursuing cutting-edge technology at competitive prices.
Women’s Fashion
Fashion-forward Malaysians flock to Lazada for their style needs, making women’s fashion a prominent category on the platform. Sales in this category are surging by 5.7% annually, reflecting the diverse selection of clothing and accessories available. Lazada caters to a wide range of fashion tastes and budgets, from everyday wear to high-end designer pieces. The convenience of online sizing guides and regular fashion sales and promotions has turned Lazada into a fashion hub where shoppers can combine style with affordability and convenience.
Personal Care
Lazada has also become a go-to destination for personal care products. Skincare, cosmetics, and grooming essentials have garnered significant attention from Malaysian consumers. The platform offers an extensive collection of local and international brands, often influenced by beauty influencers who recommend products and collaborate on promotions. With doorstep delivery, competitive pricing, and a wide range of beauty offerings, Lazada is the preferred choice for self-care enthusiasts seeking quality and convenience.
Furniture and Home Decor
Malaysians looking to revamp their living spaces have turned to Lazada’s furniture and home decor category. The platform offers an extensive collection of furniture and decor items catering to diverse tastes and budgets. Lazada frequently showcases trendy interior designs and runs themed home improvement campaigns, making it a one-stop shop for those looking to enhance their living environment conveniently.
Baby Products
With a projected market volume of US$59.0 million by 2027, sales in the baby products category have increased exponentially in Malaysia. Parents and caregivers have found their shopping haven on Lazada. From diapers to strollers, Lazada offers a comprehensive range of baby essentials. The platform often collaborates with parenting influencers for product endorsements and promotions, making it a trusted source for baby-related needs. Lazada’s convenience, competitive pricing, and the ability to order necessities without leaving home have endeared it to parents.
Daily Essentials
Lazada’s growing popularity for daily necessities is evident. The platform’s daily essentials category partners with grocery chains, offering same-day delivery services. Special promotions and discounts for bulk purchases have attracted budget-conscious shoppers. Lazada has become a convenient alternative to traditional grocery shopping, delivering daily necessities to doorsteps with affordability and efficiency.
USB Drives
In response to the surge in remote work and learning, USB drives have gained traction on Lazada. Lazada offers a variety of USB drives to meet various storage needs. The demand for reliable storage solutions has risen, and Lazada’s convenience in purchasing USB drives online, competitive pricing, and diverse options have solidified its position as the preferred platform for digital storage solutions.
Vacuum
Lazada has witnessed a surge in the popularity of vacuum cleaners, reflecting the growing emphasis on cleanliness and hygiene. The emphasis on cleanliness during the pandemic has driven the demand for vacuum cleaners as more Malaysians invest in home cleaning solutions. Lazada offers a wide range of vacuum options, from traditional to robotic models, catering to various needs and budgets. The convenience of shopping for these essential household items online, combined with competitive pricing, has made Lazada a go-to destination for those seeking effective and efficient cleaning solutions.
Fan
Staying cool in Malaysia’s tropical climate is essential, and Lazada has become the destination of choice for those in search of fans. With an increase in temperatures up to 40 degrees, fan sales have also increased on Lazada and gained significant traction on the platform. Lazada offers a diverse selection of fans, including ceiling fans, tower fans, and portable options, providing solutions for both home and office environments. The platform’s competitive pricing and wide range of choices have solidified its reputation as a reliable source for staying comfortable during hot and humid days.
Health & Wellness
Lazada’s Health & Wellness category has surged significantly, reflecting Malaysians’ growing focus on personal well-being. It offers a wide range of products, from dietary supplements to fitness equipment, catering to health-conscious consumers. The category’s popularity is driven by the diverse product selection, competitive pricing, and the convenience of online shopping. Lazada has become the preferred platform for Malaysians seeking to make informed choices about their health and well-being.
Monitor
The demand for monitors, driven by remote work and digital learning, has surged on Lazada, with the industry bringing in US$226.1m in 2023 alone. Lazada offers an extensive collection of monitors catering to various needs, whether it’s for productivity or gaming. The convenience of shopping for monitors online, combined with regular promotions and discounts, has made Lazada the preferred choice for those seeking high-quality displays for work or entertainment.
TV Console
Malaysians looking to upgrade their entertainment setups have turned to Lazada’s TV console category, which has experienced a remarkable surge in sales. Lazada offers diverse TV consoles, from sleek and modern designs to functional storage solutions. The platform’s commitment to affordability and doorstep delivery has made it a top destination for enhancing home entertainment centres.
Women’s Bags
Fashion-conscious Malaysians continue to flock to Lazada for their bag needs, contributing to a sizeable increase in women’s bag category sales. Lazada offers a wide array of bag styles, from trendy to classic, catering to various occasions and preferences. The convenience of shopping for bags online, combined with regular fashion sales and promotions, has established Lazada as the destination for combining style and utility.
Power Banks
In an increasingly connected world, power banks have become essential. Lazada offers a variety of power banks, ensuring that users stay charged on the go. The platform’s competitive pricing, diverse range of options, and the convenience of online shopping make it the preferred choice for those seeking reliable portable power solutions.
Kitchen Utilities
As more Malaysians turn to home cooking and baking, the kitchen utilities and equipment industry has amassed a net revenue of US$ 5.1 Billion in 2022. Lazada offers a comprehensive range of kitchen gadgets, cookware, and appliances, catering to home chefs and culinary enthusiasts. Lazada’s commitment to affordability and the convenience of doorstep delivery has made it a top choice for those looking to equip their kitchens with the latest tools and accessories.
Watches
Lazada has become a timepiece paradise for watch enthusiasts, and the platform has experienced growing popularity in this category. Lazada offers a vast and diverse selection of watches, from elegant dress watches to rugged sports models. The convenience of shopping for watches online, combined with regular discounts and special promotions, has made Lazada a go-to destination for those seeking to adorn their wrists with style and precision.
Sports & Outdoor Products
Malaysians embracing a more active lifestyle have turned to Lazada’s sports and outdoor products category. More than half of people in Malaysia, or 53.9% of Malaysians, are engaging in at least one physical activity to reach their fitness goal. The platform offers a comprehensive range of fitness equipment, sportswear, and outdoor gear, catering to fitness enthusiasts and outdoor adventurers alike. Lazada’s commitment to affordability and the convenience of doorstep delivery has made it the preferred choice for those looking to stay active and explore the great outdoors.
Sunglasses
Lazada’s eyewear offerings, especially sunglasses, reflect a growing trend towards sun protection and style. Lazada offers a wide range of sunglasses, from classic aviators to trendy designer shades. The convenience of shopping for eyewear online, combined with regular fashion sales and discounts, has established Lazada as the destination for those seeking eye-catching and protective sunglasses.
Children Toys
Malaysia’s manufactured games and toys sales were valued at approximately 639 million Malaysian ringgit in 2022. This is owing to the fact that parents and families looking to keep their children engaged and entertained have turned to Lazada’s extensive collection of children’s toys, resulting in a substantial increase in sales. Lazada offers diverse toys, from educational games to action figures and dolls. The platform’s commitment to affordability, safety, and a wide range of options has made it a trusted source for keeping children happy and engaged.
Pet Supplies
The Pet Supplies category on Lazada has become a haven for pet owners. It offers a comprehensive range of pet products, from food to grooming tools and accessories. Lazada’s commitment to affordability, a wide selection of products, and access to trusted brands make it a preferred choice for pet lovers. Convenience is key, with doorstep delivery and an extensive array of options for pampering beloved pets.
Shoes
Malaysians continue to turn to Lazada for their footwear needs. Lazada offers a wide array of shoe styles, from casual to formal, ensuring there’s something for everyone. The convenience of shopping for shoes online and regular fashion sales and promotions has established Lazada as the destination for combining style, comfort, and affordability.
Closing Thoughts
Lazada has provided a window into the ever-evolving preferences of online shoppers. The top 21 highest-selling products, spanning from consumer electronics to skincare and fitness gear, not only mirror the nation’s diverse needs but also highlight Lazada’s commitment to offering affordability and convenience.
These product categories serve as a valuable roadmap for e-commerce businesses looking to thrive in this dynamic arena. Stocking these items can attract a broader audience and tap into the pulse of Malaysian consumer trends.
To make your e-commerce venture even more efficient and customer-centric, consider partnering with Locad. Their expertise in e-commerce logistics and fulfilment can streamline your supply chain, ensuring timely delivery and exceptional service, ultimately boosting your success in the vibrant world of Malaysian e-commerce. Embrace these insights, adapt to changing market demands, and position your business for sustained growth in the ever-expanding world of online retail.
