Locad presents
Honest conversations about the decisions behind a consumer brand.
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No episodes published yet. First recordings: late September 2026.
Hosted by Constantin Robertz
Why this show exists
Some of the biggest
decisions happen
off stage.
We've spent years inside e-commerce operations, working with hundreds of brands. We've been there as founders prepared for peak season, opened new markets and worked out what to do when a delivery promise became hard to keep.
We kept seeing the same thing: fulfillment strategy quietly shaped the P&L more than almost anything being discussed on stage. It was part of how a brand was built, but it was usually bought and talked about like a commodity. The useful question wasn't whether it was cheap or expensive. It was whether it was right for the business.
It isn't a sexy topic, and the honest conversations rarely happen in public. So we're making a place for them. Beyond the Box brings together the founders living these decisions, with room to disagree and to talk about what they haven't figured out yet.
On the table
What makes sense
for your brand?
How do you prepare for peak season when last year's plan didn't hold? When is a new market worth the strain on the business? What should a return feel like, and who pays for it? Which delivery promises are worth making, and which can you actually keep?
Every founder brings a different set of tradeoffs. We want to hear how you made the call, what happened next and whether you'd make it again.
An open invitation
Still close
to the boxes?
DTC and e-commerce founders still close enough to their own operations to be honest about them.
The ones who can talk about what actually broke last peak season, not the version that gets told on stage.
We're inviting our early guests now. These will be the first conversations on the show.
How it works
-
Get to know each other.
A 15-minute intro call to meet and find out what you've been thinking about.
-
Follow the conversation.
A 30-45 minute remote recording with Constantin. Free-flowing, no script.
-
Make it yours.
We handle the editing. You get the finished video back to use however you want.
On the other side of the mic
Constantin
Robertz
Constantin is CEO and co-founder of Locad. Before Locad, he was CEO & President of Entrego and Managing Director of Zalora.
He's run an e-commerce business and the operations behind the delivery. He brings both experiences to the conversation, and an interest in how other founders see it.
Verify this invitation is genuine on Constantin's LinkedIn.