Locad Team

Understanding Consumer Behaviour During The Philippine’s Double-Day Sales

Understanding Consumer Behaviour During The Philippine’s Double-Day Sales

In the bustling world of Philippine e-commerce, few events hold as much significance as the ever-growing phenomenon of Double-Day Sales. These high-energy shopping extravaganzas have captured the hearts of consumers and retailers’ attention, shaping how Filipinos shop and e-commerce operate.  This article delves into the intricate web of consumer behavior during Double-Day Sales in the […]

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Sale events

Understanding Consumer Behaviour During Singapore’s Double-Day Sales

Singapore’s Double-Day Sales events have become integral to the nation’s shopping culture. These extravaganzas, including events like the 10.10, 11.11, and 12.12  offer shoppers unbeatable deals and discounts. But beyond the excitement of snagging bargains, there’s a fascinating world of consumer behavior that e-commerce businesses can leverage during these sales events. A recent report analyzing

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Localization Strategies: Crafting a Philippine-Centric E-commerce Store

Localization Strategies: Crafting a Philippine-Centric E-commerce Store

The world of e-commerce is a thriving global marketplace, and for businesses seeking to make their mark, localizing strategies are paramount. In the archipelagic beauty of the Philippines, this becomes an art and science of its own. Understanding the nuances of consumer behavior, embracing cultural sensibilities, and adopting emerging technologies can pave the way for

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Marketing Strategies for Singapore’s Tech-Savvy Gen Z and Millennial Consumers

Marketing Strategies for Singapore’s Tech-Savvy Gen Z and Millennial Consumers

In the heart of Singapore’s bustling marketplace, there is a new breed of consumers setting the pace – the tech-savvy Gen Z and Millennials. These digital natives, raised in the era of smartphones and social media, are reshaping the future of e-commerce as they influence engagement, buyer decisions, and customer expectations. To navigate this dynamic

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Social media and E-commerce selling | Locad

The Rise of Social Commerce: Capitalizing on Facebook, Instagram and TikTok Shopping in Singapore

In Singapore’s dynamic digital landscape, a shopping transformation is underway – one that blends social media and e-commerce. Social Commerce brings out the best of social media and online shopping, making buying and sharing part of a complete shopping experience. This trend is driven by tech-savvy Gen Z and Millennials. To succeed in this evolving

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Malaysian Intellectual Property Laws: A guide for E-commerce brands

Malaysian Intellectual Property Laws: A guide for E-commerce brands

Starting or expanding a business in a new country like Malaysia is a promising venture, but it comes with a vital requirement: understanding the country’s Intellectual Property (IP) laws. Malaysia’s unique IP laws demand attention, as overlooking these laws can have significant consequences for businesses.  Intellectual property, including trademarks, patents, and copyrights, serves as the

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Biggest Sale Events in Malaysia That Every Seller Should Join

The dynamic world of e-commerce sale events in Malaysia is where opportunities for business growth abound. For e-commerce entrepreneurs in Malaysia, staying ahead in the game means seizing the immense potential that these e-commerce sale events offer. As the country looks at a rise in inflation, Malaysian shoppers are carefully considering how and when they

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Building a Customer Loyalty Program for Australian Consumers

The significance of customer loyalty has never been more pronounced, especially in the e-commerce market in Australia. As the digital realm continues to evolve, so do consumer behaviours and expectations. Recent trends underscore the necessity for businesses to foster lasting customer relationships in the region. In fact, in 2022, almost 90% of consumers in Australia

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Multi-channel Selling in Australia: An E-commerce Strategy

The concept of multi-channel selling has emerged as a game-changer for businesses in the Australian e-commerce realm. In a recent survey conducted by Gartner, a staggering 40% of marketers in Australia identified their top multichannel marketing challenge as the need to reach audiences at their prefrred platform where they shop. This statistic underscores the vital

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How to Prepare Your E-commerce Store for Australia’s Peak Sales Periods?

How to Prepare Your E-commerce Store for Australia’s Peak Sales Periods?

Australia is one of the most lucrative markets for e-commerce businesses, with online sales expected to reach $52.2 billion by 2023. However, to succeed in this competitive landscape, you need to be prepared for the peak sales periods that occur throughout the year. These include major events such as Singles Day, Black Friday, Cyber Monday,

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