Introduction
The Australian e-commerce market offers a ton of benefits to all those looking to establish themselves in this industry. However, with the right strategy and timing, a new e-commerce business can scale operations and achieve success much earlier.
Let’s look at some ways emerging businesses can chart their road to success and dominate the e-commerce industry in Australia.
Create a mobile-friendly website
Nowadays, most buyers shop online using their mobile devices. This is not really surprising, considering 79.6% of the population uses smartphones. One of the prime contributors to your e-commerce enterprise’s success is how mobile-friendly your website is. Hence, while designing the mobile version of your website, you need to pay extra attention to fine-tune all of its aspects.
Some features that will help boost your mobile website’s popularity are: making sure the site is easy to navigate and loads quickly, providing an easy checkout process, and optimizing the site response time.
So how do you know if your site is mobile-friendly or not? Google offers a free tool to help you. The tool tests your site to determine how easily accessible the site is for visitors using a mobile device.
Take advantage of discount sales
One of the main reasons buyers opt for online shopping is that most e-commerce sites provide massive discount sales that benefit buyers quite a bit. So, to further amplify your popularity in the Australian e-commerce market, you can make use of discount sales to attract more buyers.
With popular sales days like Black Friday, Boxing Day and more, customers are persuaded to shop with you more when you offer seasonal discounts.
You can also come up with innovative sales campaigns like ‘Buy 1 Get 1’ or a competitive discount that influences your online shoppers. The key is to put a time limit on such sales, so more buyers shop from your enterprise within a short time.
Offer free shipping
Nothing quite excites and impresses customers like free shipping offers. In fact, thanks to a lot of big e-commerce companies, customers now expect to have shipping charges waived off, even on low-value items.
Interestingly, 84% of those who took a recent survey said they are more likely to shop from sites offering free shipping. Another unique pattern that you observe with shoppers is their interest in receiving their orders much faster. Some shoppers are also willing to pay more for expedited shipping options.
So, ensure that you have free shipping against a minimum order value, along with premium shipping to attract more shoppers to your store. This not only serves as a perk but also helps you distinguish yourself from competitors.
Personalize your customer’s experience
With the increasing power of technology, customers are now used to having a tailored marketing experience. So, all e-commerce brands must provide their clients with a personalized shopping experience.
Keeping the importance of customer privacy in mind, you can make use of customers’ preferences, likes, and search patterns to come up with targeted marketing messages. Furthermore, you need to act in real-time so that the personalized marketing messages you send are relevant. Some ways to personalize your customer’s shopping experience are:
- Create quizzes to offer a personalized product selection to your buyer based on their answers.
- Display products that they recently viewed or searched for.
- Offer personalized home pages based on a buyer’s previous search history and shopping history.
- Use customers’ geographic location to display product suggestions that are relevant to them.
- Offer incentives like discounts or special offers on birthdays or anniversaries.
Get customers to sign up for your e-mail list
One of the ways to attract more customers is by encouraging buyers to sign up for your e-mail list or newsletter. You can do so by offering free shipping to those who sign up.
Even if a customer does not buy anything from your website, having their e-mail can help you keep in touch with them and keep them updated about any new offers or discounts. Furthermore, e-mails can easily be shared among people. Hence, you can bank on one customer spreading the word about your latest offers and events. Ultimately, this helps improve conversion rates and form a loyal customer base.
Improve e-mail marketing
You can keep in direct touch with your customers through e-mail if you use it correctly. Wondering how? Imagine one of your customers leaving something in their cart instead of checking out. You can design an automated e-mail in such a way that prompts them to come back and finish their shopping.
Such automated messages are not only relevant in real-time but also positively influence click rates and how engaging your e-commerce enterprise is.
Promote relevant products
Just because your customer has bought one or two items off your website does not mean you cannot promote other products, even while they are checking out.
Hence, while designing your website, you can create a separate section displaying products similar to what your customer has already bought to promote more sales and give your buyers a more tailored experience. When you invest in upselling and cross-selling, you improve product visibility among new shoppers who may otherwise miss out on exploring your complete order catalog. Moreover, you can also offer personalized product recommendations based on your customer’s shopping history.
Use customer reviews for promotion
Buyers these days rely on reviews and testimonials to better understand and judge a product. Hence, if you can show off your customers’ positive reviews, you can gain trust and a broader audience base. For instance, according to a survey carried out by BigCommerce, 72% of consumers trust businesses more based on positive reviews and testimonials. Additionally, 88% of buyers treat online reviews the same as personal recommendations. So, it is easy to conclude that customers use product reviews as one of the first steps in building trust in any brand. Therefore, you can understand how customer reviews can translate to success if used correctly.
Set up a rewards program
Almost nothing is as valuable to e-commerce businesses as loyal customers. Hence, to keep the heart of your company happy, you should set up a rewards program that provides incentives to those in order to keep them coming back to your online store. These incentives could be in the form of special discount coupons or free products. You can take this program a step further and customize the rewards for each customer. Overall, this will be a very positive addition to your enterprise.
Use social media marketing
The power of social media is unimaginable when it comes to marketing. So, apart from advertising on social media platforms, you can pair up with influencers and product reviewers to promote your offering.
To do so, choose an influencer whose content is relevant to your brand and who has a broad audience. Then all you have to do is send them the products you want to see get promoted and wait for them to share that product with their large follower base. This move not only helps your product get the spotlight but also helps you expand your own social followers. Ultimately, you will have better sales and popularity.
Be innovative
Above all, it is crucial to stay innovative in the world of e-commerce. The products you sell might not be unique, but the way you choose to market them can be. Hence, while strategizing your marketing plans, put special care into coming up with unique and quirky ideas that are bound to get attention and traction.
To ensure your marketing plans are up to the mark, you can choose to hire an experienced marketing team or consult a third-party marketing solutions provider, as well.
Website Creation Softwares for E-commerce Sellers
Website creation software is a type of software that allows users to create websites without having to know how to code. These software programs typically offer a variety of features, such as drag-and-drop page builders, pre-made templates, and e-commerce integration.
Some of the most popular website creation software programs include:
- WordPress: WordPress is a free and open-source content management system (CMS) that is used to create over 43% of all websites on the internet. WordPress is known for its flexibility and its wide range of themes and plugins.
- Wix: Wix is a cloud-based website builder that offers a variety of features, such as a drag-and-drop page builder, pre-made templates, and e-commerce integration. Wix is known for its ease of use and its affordability.
- Squarespace: Squarespace is a cloud-based website builder that offers a variety of features, such as a drag-and-drop page builder, pre-made templates, and e-commerce integration. Squarespace is known for its stylish designs and its ease of use.
- Shopify: Shopify is a cloud-based e-commerce platform that allows users to create their own online stores. Shopify offers a variety of features, such as a drag-and-drop page builder, pre-made templates, and payment processing integration. Shopify is known for its ease of use and its powerful e-commerce features.
- Weebly: Weebly is a cloud-based website builder that offers a variety of features, such as a drag-and-drop page builder, pre-made templates, and e-commerce integration. Weebly is known for its ease of use and its affordability.
Conclusion
In conclusion, you can dominate the Australian e-commerce market if you effectively follow a set of easy tips and tricks. While employing only one or two of these solutions won’t guarantee you success, you can always make use of a combination of these tips to rise to the top.
And if you are looking for a reliable e-commerce logistics company in Australia that can help you with all your fulfillment needs, Locad is all you need.
