In the world of e-commerce, two of the most popular software solutions are Magento and WordPress. Both have a long history of providing users with powerful and versatile platforms to create and manage online stores. Both are powerful, open-source platforms developed to make your ordinary website advanced. They have many features that allow developers to customize their store’s look and feel with themes and plugins.
In this article, we’ll compare WordPress vs Magento for e-commerce in terms of features, market share, pricing, etc., and give you a final verdict. We will also provide you insight into the better choice for your e-commerce needs.
What is Magento?
Magento is an open-source e-commerce platform enabling businesses to create and manage online storefronts. It is designed to provide merchants with an easy-to-use, powerful, and flexible e-commerce solution. This platform is built to be highly scalable and extendable, allowing businesses to customize their stores to meet their needs.
Some of the key highlights of Magento are– it provides powerful tools for managing customer relationships, inventory, and promotions. With the Magento platform, businesses can create engaging shopping experiences with features such as product catalogs, customer reviews, and shopping cart functionality.
What is WordPress?
WordPress is another robust open-source content management system (CMS) used to create and manage websites. It is based on PHP and MySQL and provides a straightforward website management interface.
This platform exhibits features such as custom themes, widgets, plugins, and a powerful theme system. It is an incredibly multifaceted platform that creates everything, from a simple blog to a full-fledged e-commerce website.
Benefits of Magento
Here are some benefits of integrating Magento into your system.
Magento is a powerful, flexible, and reliable platform allowing businesses to create and manage online stores easily. It is designed to be user-friendly, with an easy-to-use interface, and is easy to install, configure, and maintain. It is compatible with various software, including popular e-commerce solutions such as WooCommerce and Shopify.
Range of features and tools
You get a set of personalized tools that streamline the shopping experience for your customers. Some USPs of Magento are catalog management to create and add categories, marketing & promotions with negative features, curating emails and newsletters, inventory management with invoices and shipments facilities, and many more.
Flexibility and customization options
Magento gives the full command to developers in whichever way they want to make changes based on their requirements. It provides a broad platform for experimentation and innovation. Users can also develop the website’s backend according to their business demands.
You can also use Magento 2, which is even more robust and accumulates next-generation architecture while facilitating the creation of customized online stores.
Search Engine Optimization (SEO) capabilities
Magento provides businesslike SEO that creates enhanced visibility in search results. It provides better rankings, which is a huge advantage for online storefronts.
Moreover, Magento also features SEO-friendly URLs, meta descriptions, auto-generation for Google, suffixes, tags, sitemaps, positioning layers, and beyond.
Magento is a web hosting plan that delivers compatibility with Magento e-commerce software. Although Magento is a free platform with many useful features required to run an online store, it doesn’t provide web hosting. Magento hosting plans have multiple important business features, such as SSL certificates, compatibility with third-party solutions, and more.
Third-party plugins and extensions
It extends the functionality of an average e-commerce website by integrating third-party plugins. It welcomes marketing channel integration into your website. Magento is compatible with multiple third-party applications, including email marketing software, Google Analytics, and payment processing apps.
Benefits of WordPress
Easy to use and setup
WordPress is made for both novice and experienced professionals. It is easy with the many available themes and plugins which are used to customize the look and feel of a website. The installation process consists of a few simple steps, and once installed, the WordPress dashboard is easy to navigate.
Thousands of themes to choose from
WordPress consists of many different website themes that allow various functionalities for your website. You can also align those themes with your niche, which makes WordPress one of the best plugin platforms for your website development.
Responsive themes for mobile devices
Since 58.43% of website traffic comes from mobile devices, it becomes imperative for store owners to create mobile-friendly websites. WordPress facilitates mobile-friendly features, which can be installed to create a website optimized for mobile devices. It also helps you enhance website rankings; users can easily view and navigate the site, regardless of their device.
Advanced features for businesses plugins for additional functionality
WordPress offers various plugins that enable advanced features such as e-commerce, membership sites, content management, social media integration, and more. These plugins can add custom features and functions to a website or blog, allowing businesses to create the desired outcome for their customers.
Moreover, WordPress consists of contact forms, polls, surveys, and other interactive elements that can be added to a website, giving visitors a more engaging experience.
Excellent choice for small e-commerce stores
WordPress is a golden platform for entrepreneurs who want to develop their websites at a reasonable cost and without struggle. With a straightforward setup, anyone can install and incorporate this plugin into their website, to the website larger than ever continuously!
Wide range of payment gateways and processors
WordPress offers many payment gateways and processors to help users take payments online. These payment gateways and processors are designed to make it easy for users to accept payments from customers securely. With payment gateways, merchants can accept credit cards, debit cards, and other forms of payment directly on their websites.
On the other hand, payment processors can help you manage the payments you accept, including recurring payments and refunds. Additionally, by using these payment gateways, users can be sure that the payments they accept are processed quickly and securely.
Magento vs WordPress: Their Pros and Cons
Let us take a look at some of the pros and cons of WordPress vs Magento for e-commerce to decide which platform is better for your online store.
- Flexible and scalable allowing easy website customization
- Offers e-commerce features such as product catalogs, shopping cart functionality, payment gateways, etc
- Supports multiple languages
- Manage multiple online stores from a single dashboard
- Easy integration of other platforms, such as social media and CRM software
- Robust security by offering tools and plugins
- Magento is more facile for developers than individual store owners with little or no programming experience.
- Some enterprises find it more costly than other website plugins.
- Some users find Magento ill-monitored, leading to improper technical support.
- User-friendly interface
- Customizable design to create mobile-friendly websites
- Allows users to add new features and functionalities to their websites as they grow
- Built-in support for multiple languages
- Several plugins for e-commerce functionality
- Easy integration with platforms like social media, email marketing, and CRM software
- WordPress comes with paid premium features.
- Some development skills are still required to utilize the platform at its best.
- Users do not like certain features, creating hindrances with third-party plugins.
Here are some of the USPs of the Magento plugin:
- Catalog management: It provides tools to organize and monitor your catalog. It facilitates the addition and creation of products and services.
- Create many price points
- Product tags and products
- Automatic image resizing
- Virtual product downloads
- Marketing & promotions: It has native marketing features that amplify engagement and sales. It creates a seamless experience for customers accessing your online store smoothly.
- Discounts and coupons
- Polls and social media accounts
- Free shipping options
- Minimum advertised prices
- Facilities to upsell and cross-sell
- Send wishlists and blogs via mail.
- Inventory & order management: Magento involves many inventory-related procedures combined with advanced tools, which help you manage multiple warehouses.
- Fulfill orders from the admin panel
- Creating re-orders
- Single and multi-source support
- Product quantities and source locations
- Creating invoices and credit memos
- Email notifications of orders.
- B2B functions: Magento provides a native B2B function, which enhances shoppers’ experience. You can add payment gateways directly to the buyer’s account.
- Enable quick ordering
- Custom catalogs
- Accept payments on accounts
- Manage company accounts and quotes
- Get B2B reports on the dashboard.
- Headless commerce: This is one of the best highlights of Magento as it dissociates the front end from the back end, giving business owners enough room to customize the platform. The entire system is API-based, which allows you to create multiple storefronts. Some other benefits of going headless are:
- GraphQL API layer
- Flexibility to build custom front-ends
- Consistent branding
- Maximum customization
Here are some of the USPs of WordPress plugins:
- Publishing tools: WordPress lets you create drafts, schedule publications, and look after post-revision, which makes it even easier for owners to manage content. You can develop posts and pages and align them in an accurate format. Moreover, it allows you to insert media, make the content live within a few clicks, and so on.
- User management: WordPress manages the editors’ work in the content, authors, and contributors in one place. This makes it easier for you to iterate the content marketing strategy. Moreover, it also allows you to have a variety of contributors to the website.
- Media management: With WordPress media management, you can quickly and effortlessly upload images and media to WordPress. It also allows you to alter text, caption, and insert gallery images.
- Complete standards compliance: Every bit of WordPress is created with full compliance with standards set by W3C. It means that your website created by WordPress will work in today’s website while being compatible with the prospective generation of browsers.
- SEO: WordPress SEO plugin is a great way to improve your store’s visibility in search engines and increase organic traffic. It automatically adds all the necessary meta tags and titles to the pages, helping you get higher rankings in search engines.
Magento vs WordPress: Ease of Use and Support
Both Magento and WordPress don’t have separate customer support because of their open-source nature. This leaves store owners joining community forums and reading self-help documentation to resolve their potential issues.
Both platforms have successfully created an active user base, but WordPress scored. With WordPress, you get engaged with an extensive community of active users in no time, and there are no restrictions on self-help guides. You are likely to find the solution to your queries.
Magento, on the other hand, also provides you access to solution partners. However, you need to tip these experts to access them, making it a paid help platform. It also provides you with development packages attached to the budget guidance. Magnto’s forum is not well organized and has a lot of bots spamming with irrelevant advertisements. This turns the shop owners down, and you may need technical support.
Market Share Analysis
Magento’s Market Share
According to W3Techs, Magento powers 0.8% of all the websites on the internet, including the ones without A CMS or custom-coded foundation. This makes Magento the ninth most popular CMS in the world out of 50 CMS, where many have just 0.1% of the market share.
WordPress’s Market Share
WordPress’s Market Share WordPress is way ahead of Magento in market share and holds 43.3% of the market due to its presence for the longest time. Magento is more of an e-commerce system than CMS, which places it behind in the race.
Magento and WordPress are free to download without any installation cost. WooCommerce (plugin for WordPress) is free, whereas Magento offers premium packages with extensive features such as– core application support, 50GB testing, data retention, business intelligence, and beyond.
Magento’s premium solution is more compatible with well-established merchants and enterprises. The approximate price comes somewhere between $22,000 to $125,000 per year. In both cases, domain names are available at an average price of $15/year. Some other options are:
Siteground is an excellent hosting provider and is perfect for SMEs. It comes at a price range of $6.99/month with preinstalled WooCommerce. To go for advanced hosting, the WP engine offers you premium managed WordPress starting at $35/month.
Magento also provides a decent site ground option for SMEs, with web hosting starting from $6.99/month. For managed cloud hosting made for the higher-performing site, the price starts at $100/month. Another hosting option is Nexcess which offers fully managed to host at $49/month.
Besides hosting, Magento has some other costs involved. For instance, to expand the SEO functionality with WooCommerce, you must buy a premium SEO plugin. Depending on the site requirements, these extra integrations and paid themes come with pro-Magento.
Development costs for Magento vs WordPress
It is not hidden that Magento is more complex than WordPress; you may need to hire a developer if you don’t have any experience with coding. To hire a developer, you must pay an average of $65-$150 per hour. One important point is that these charges can range to different levels, depending on your requirements.
WordPress is comparatively easier, so you can set it up independently. However, to avail of the services at their maximum capacity, you may need to hire a developer to perform run tests across multiple browsers and devices. The WordPress developer’s price range ranges from $5 to $125/hour. Depending on what you build and manage on WordPress, it can also cost you a few thousand.
Conclusion: Who Wins the Battle Between Magento and WordPress?
Magento vs WordPress for e-commerce stores has feature-rich tools that help you precisely target the addressable market. Magento is a perfect platform for people with coding and web development experience. Magento is one of the most scalable e-commerce platforms that help you expand your business. It can also be cheaper than WooCommerce as it has various functionalities.
In contrast, WordPress comes with a simple setup combined with impressive features. WooCommerce/WordPress is compatible with SMEs and large enterprises.