Shopee has consistently stood out as a catalyst for remarkable transformation in the Malaysian e-commerce industry. As one of the leading e-commerce platforms in the country, Shopee has played a pivotal role in shaping the way Malaysians shop online. Its influence extends beyond the horde of eager buyers; it also resonates deeply with the aspirations of sellers. A staggering 63% of sellers on the platform hold a positive outlook on the growing e-commerce industry, thanks to the Shopee phenomenon.
As an e-commerce platform, it has become a preferred choice for over 55 million visitors reflecting Shopee’s remarkable journey towards fostering a thriving digital marketplace in Malaysia.
Whether you’re a Malaysian e-commerce seller seeking inspiration or trying to tap into the behaviour of Malaysian shoppers, let’s delve into the heart of Shopee’s success story by exploring the top-selling products on this influential platform.
21 best-selling products on Shopee
As we step into the heart of Shopee’s bustling marketplace, it’s time to unveil the stars of the show – the 21 best-selling products that have captured the attention of Malaysians from all walks of life. From essential pandemic-era items to trendy fashion statements, Shopee’s diverse offerings are a testament to its role as the go-to e-commerce platform in Malaysia.
In the following sections, we’ll explore these top-selling products in detail. Without further ado, let’s dive into the exciting world of Shopee’s best-sellers.
1. Spectacle Face Shield
Spectacle face shields have surged in popularity as they offer a practical solution for those who wear glasses. This product ensures that eyeglasses remain fog-free while providing an added layer of protection in crowded or public spaces. The trend is driven by the need for clear vision and comfort during prolonged mask-wearing. Spectacle face shields have become a go-to choice for individuals seeking both safety and convenience.
2. Medical and Non-Medical Disposable Masks
Disposable masks, both medical-grade and non-medical variants with stylish designs, dominate sales charts on Shopee. A lot of protocols continue to mandate the use of face mask to limit the transmission of COVID. The importance of face coverings in public spaces since the outbreak of the pandemic has ensured a consistent demand for these products. Whether for medical or personal use, masks remain essential for health-conscious consumers all around Malaysia.
3. Hand Sanitizer
Another popular pandemic item, hand sanitisers, have witnessed unprecedented growth due to heightened hygiene awareness. Compact and portable sizes are trending, making it easy for individuals to carry them wherever they go. The popularity of hand sanitisers remains unwavering, reflecting their indispensable role in daily hygiene routines around Malaysia.
4. Blender with Dry Mill
Blenders equipped with dry mill functionality are a hit among health-conscious consumers. These versatile appliances allow users to prepare smoothies, soups, and more while also grinding spices or coffee beans. The trend leans towards multi-functional blenders that simplify kitchen tasks, making them a top choice for those seeking a healthier lifestyle.
5. Humidifiers
With an increasing focus on indoor air quality, humidifiers have gained significant traction. Smart humidifiers with customisable settings are particularly in demand, catering to those who want precise control over their home environment. The popularity of humidifiers is driven by the growing awareness of the health benefits associated with maintaining optimal humidity levels indoors.
6. Kitchen Appliances
Shopee’s kitchen appliance category encompasses a wide range of gadgets, from air fryers to coffee makers. As more people spend time cooking at home, compact and energy-efficient appliances are trending. These appliances make daily cooking tasks more manageable, aligning with the lifestyle changes brought about by the pandemic.
7. Children Toys
Toys consistently rank among the best-selling products, especially during festive seasons. Shopee’s diverse selection ensures parents can find toys to suit their children’s preferences and ages. This enduring popularity reflects the importance of play in childhood development and the joy it brings to families.
8. Skincare And Personal Care Products
The beauty and personal care segment on Shopee Malaysia is thriving contributing to a revenue of nearly 2.68 billion U.S. dollars in 2022. Skincare and personal care products enjoying a prominent spot among best-sellers. The skincare craze continues to sweep the nation, driven by a growing awareness of the importance of self-care and healthy skin. Shopee offers various skincare and personal care items, from cleansers and moisturisers to serums and masks, catering to various skin types and concerns. Beauty enthusiasts are also gravitating toward natural and organic options. With the pursuit of radiant and flawless skin at the forefront, skincare and personal care products have cemented their place as top choices on Shopee Malaysia.
9. Blazers
Blazers have made a fashionable resurgence in recent times, transcending their traditional office wear identity. Today, blazers are versatile wardrobe staples, sought after for their ability to elevate both casual and formal outfits effortlessly. The trend leans towards tailored blazers with modern cuts and designs, offering individuals a way to make a statement while staying comfortable. As Shopee shoppers embrace the idea of dressing up for various occasions, blazers have become a fashion must-have, embodying style and sophistication.
10. Athleisure
The athleisure trend has taken the fashion world by storm, and Shopee Malaysia is no exception to this phenomenon. A study by WHO notes that nearly 65% of the male and 57% of the female population in Malaysia indulge in physical activities to keep themselves fit. Athleisurewear seamlessly blends comfort and style, making it perfect for various activities and lifestyles. With more people adopting active and health-conscious routines, athleisure has become a go-to choice for casual wear. Shopee’s selection includes trendy activewear, from leggings and sports bras to hoodies and sneakers, catering to those who desire comfort without sacrificing fashion. Athleisure has earned its place as a wardrobe staple, reflecting the shift towards a more flexible and active lifestyle.
11. Crop Tops
Crop tops are a fashion favourite among Shopee’s style-savvy shoppers. These trendy garments have evolved beyond a summertime staple, becoming year-round essentials. The trend encompasses a variety of designs, from basic tees to elegant and intricately detailed crop tops. Crop tops are celebrated for their versatility, allowing wearers to pair them with high-waisted jeans, skirts, or shorts. Whether for a casual day out or a night on the town, crop tops have become a go-to choice for fashion-forward individuals seeking a stylish and confident look.
12. Baby High Chairs
Baby high chairs are essential for parents looking to provide a safe and comfortable dining experience for their little ones. Shopee offers a range of high-quality high chairs, designed with convenience and safety in mind. These chairs feature adjustable heights, secure harnesses, and easy-to-clean materials, making mealtime a breeze for parents and babies. As parents prioritise their children’s well-being, baby high chairs have become indispensable items for fostering healthy eating habits from a young age.
13. Baby Bottles
Baby bottles are a cornerstone of infant care, and Shopee Malaysia offers an extensive selection to cater to parents’ diverse needs. These bottles come in various sizes, materials, and designs to suit babies’ needs. Features like anti-colic systems and easy-grip handles enhance functionality. The popularity of baby bottles is driven by the constant demand for reliable and safe feeding solutions, making them a top choice among parents seeking the best for their little ones.
14. Dashcams
In an era where safety and security are paramount, dashcams have emerged as indispensable automotive accessories. Shopee Malaysia offers a variety of dashcams equipped with advanced features like high-definition recording, wide-angle lenses, and GPS tracking. These devices provide peace of mind to drivers by capturing crucial footage in case of accidents or disputes. The popularity of dashcams is driven by the need for added safety and accountability on the road, making them a top choice for drivers seeking protection and convenience.
15. Electric Toothbrushes
Oral hygiene takes centre stage with electric toothbrushes, a product category that has witnessed steady growth on Shopee. These innovative toothbrushes offer superior cleaning efficiency and advanced features such as multiple brushing modes and built-in timers. With an increasing focus on dental health and hygiene, electric toothbrushes have become a go-to choice for those looking to elevate their oral care routine. The trend is propelled by the desire for cleaner and healthier smiles, making these toothbrushes highly sought after.
16. Matcha Tea
Matcha tea, celebrated for its vibrant green hue and unique flavour, has found a special place in the hearts of Shopee’s tea connoisseurs. This powdered green tea variety is renowned for its antioxidants and calming properties. Matcha has transcended its traditional use in Japanese tea ceremonies to become a versatile ingredient, appearing in everything from lattes to desserts. The trend towards matcha reflects a growing interest in health-conscious beverage choices and the appreciation of its distinct taste. Matcha is also given out as a gift making it an affordable and thoughtful choice when it comes to holiday gifting.
17. Neck Massagers
Stress relief and self-care are at the forefront of wellness trends, and neck massagers fit perfectly into this narrative. Shopee offers a range of neck massagers designed to soothe tense muscles and alleviate stress. These portable devices often feature heat therapy, various massage modes, and ergonomic designs for maximum comfort. The popularity of neck massagers is driven by the desire for relaxation and relief from the daily pressures of modern life, making them a top choice for individuals seeking relaxation and self-care.
18. Exercise Mats
As the importance of fitness and home workouts continues to rise, exercise mats have become a crucial accessory for enthusiasts. Shopee Malaysia offers a variety of exercise mats catering to different fitness routines and preferences. These mats provide cushioning, stability, and support during workouts, whether it’s yoga, Pilates, or bodyweight exercises. The trend towards exercise mats reflects the shift towards home-based fitness and the importance of comfortable and safe exercise environments.
19. Desk Chairs
With remote work becoming the norm, ergonomic desk chairs have gained prominence. Shopee’s selection includes a wide range of chairs designed for comfort, back support, and productivity. These chairs often feature adjustable settings, lumbar support, and breathable materials. The popularity of desk chairs is driven by the need for ergonomic workspaces that promote comfort and productivity, making them an essential investment for remote workers and students.
20. Men’s Rings
Men’s fashion has evolved to include stylish accessories like rings, and Shopee’s marketplace caters to this trend. Men’s rings, available in various materials and designs, have gained popularity as statement pieces. From classic bands to bold, unique styles, these rings allow men to express their individuality and add flair to their outfits. The trend reflects a growing interest in men’s fashion and self-expression, making men’s rings a top choice for those seeking to enhance their style.
21. Fake Eyelashes
Fake eyelashes have become a must-have beauty accessory on Shopee Malaysia. From natural to dramatic styles, these lashes are designed for instant eye enhancement. The trend is driven by the desire for captivating eyes, and fake eyelashes offer a quick and easy way to achieve that. They have transitioned from occasional glamour to everyday essentials, loved by makeup enthusiasts and influencers alike. With various styles and materials available, fake eyelashes cater to everyone seeking to elevate their eye game and make a statement with their gaze.
Closing Thoughts
Shopee Malaysia’s bustling marketplace offers a diverse array of top-selling products that mirror the evolving trends and priorities of consumers. From essential pandemic supplies to fashion-forward apparel, wellness items, and innovative gadgets, these items have garnered widespread popularity for good reasons. E-commerce businesses looking to stay ahead in this dynamic landscape should consider stocking these sought-after products, capitalising on consumer preferences and market trends.
Moreover, to streamline your e-commerce logistics and ensure efficient product delivery, consider partnering with Locads, a trusted third-party logistics provider. Locads‘ expertise in supply chain management can help your business thrive in the ever-competitive e-commerce arena, ensuring that these popular products reach your customers seamlessly and on time. Elevate your e-commerce game by staying attuned to consumer demands and optimising your logistics with Locad!
