Shopee Link and How to Leverage it to Promote Your Shopee Store

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Having an online store on Shopee opens your brand to customers who land on the platform with the intent to buy. In addition, Shopee offers e-commerce sellers ways to leverage their marketing and promotion tools to boost shop visibility and expand the reach of products being sold on the platform. For some e-commerce sellers who are active outside the platform, promoting their Shopee store on these platforms results in directing more potential customers to the store and increasing conversions.   

Shopee offers an easy way for sellers to promote their shop outside the platform and attract more customers – through the Shopee Shop link. 

This unique identifier serves as a direct gateway to your store, allowing you to seamlessly share it across various channels, amplifying your reach and driving traffic to your Shopee storefront.

 In this guide, we will explore the purpose of Shopee links, uncover their numerous benefits, provide a step-by-step guide on how to set them up and unveil best practices for maximising their impact. Shopee sellers will also arm themselves with the strategy of  Shopee link promotion to amplify the shop’s presence, engage a wider audience, and ultimately boost sales.

What is Shopee Link?

The Shopee Shop Link is a unique URL or web address that directly connects visitors and shoppers to your Shopee online store. Just like having a physical address for your store, your Shopee Shop Link serves as the address to your online storefront, making it easy for customers to find you amidst many other Shopee shops present on the Shopee platform.

The versatility of the Shopee Shop Link extends beyond just your Shopee store. You can effortlessly embed this shop link directly onto your own website and social media profiles like Instagram, TikTok, Facebook and more, effectively improving online reach to a wider audience.

Your Shopee Shop Link is not just a random string of characters; it’s a reflection of your brand and identity. The link is based on your Shopee username and follows the format:


This personalised touch ensures that your shop link is easily recognisable and memorable, further enhancing brand recall among potential customers.

Why  Your Shopee Shop Link Matters

The Shopee Shop Link serves as an essential bridge helping sellers in bringing their target audience onto the store, streamlining the shopping experience and enhancing brand recognition. It eliminates the hassle of manual search, ensuring that customers effortlessly land on your store, minimising the risk of them inadvertently visiting a competitor’s store.

E-commerce sellers can leverage the Shopee Shop Link to promote their store across a diverse range of channels, including forums, communities, and social media platforms. By integrating the link into their social media presence, sellers can effectively convert their followers into loyal customers, expanding their customer base and boosting sales.

Furthermore, the Shopee Shop Link plays a crucial role in enhancing brand recognition. As customers become familiar with your store’s URL, they’ll be inclined to bookmark it, eliminating the need for repetitive searches and fostering brand loyalty. This repeated exposure strengthens customer recognition and establishes a strong brand identity, setting the stage for long-term success.

Benefits of Using Shopee Link on Other Platforms

By strategically promoting the Shopee Shop Link across various platforms, you can effectively enhance shop exposure, boost sales, and streamline the inbound flow of external customers directly to your storefront. This ensures a proper bridge between your online storefront and your sales channel, smoothening the shopping experience for your customers.

Showcase Your Store to a Wider Audience

The Shopee Shop Link serves as a powerful tool for expanding your store’s reach beyond the confines of the Shopee platform. By integrating your link into your own website, social media profiles, email campaigns, and offline marketing materials, you can effectively introduce your store to a broader audience, increasing brand awareness and attracting potential customers from diverse channels.

Converts Traffic into Purchases

The Shopee Shop Link not only enhances visibility but also plays a crucial role in maximising sales potential. By strategically placing your link in prominent locations across your online presence, you can seamlessly guide potential customers directly to your Shopee store, reducing the likelihood of them abandoning their shopping journey. This direct link to your store minimises the number of steps required to make a purchase, increasing the chances of conversion and boosting sales.

Eliminates Manual Searches

The Shopee Shop Link simplifies the shopping experience for your customers, ensuring a seamless transition from your website or social media pages to your Shopee store. This ensures that no direct traffic to your Shopee shop slips through the cracks due to typographical mistakes. By eliminating the need for manual searches, you provide customers with a convenient and hassle-free way to navigate directly to your store, reducing friction and enhancing their overall shopping experience.

Setting up a Shopee Link

Obtaining your Shopee Shop Link is a straightforward process. Simply follow these steps:

  1. Access your Shopee account and navigate to the “Me” tab.
  2. Under the “My Shop” section, locate and click the “Shop Settings” option.
  3. Within the Shop Settings menu, find the “Shop Link” section.
  4. Your unique Shopee Shop Link will be displayed under the “My Shop Link” field.
  5. Copy the link by clicking the “Copy” button.

In addition to this, Shopee links can also be posted to social media channels. We have discussed these procedures in better detail in subsequent sections.

Linking your Shopee Store to other Channels

Social media platforms have become indispensable tools for businesses to connect with their target audience and promote their products or services. Shopee, a leading e-commerce platform in Southeast Asia, recognises the power of social media and provides sellers with the ability to seamlessly link their Shopee stores to various social channels, including Facebook, Instagram, and TikTok.

Linking Your Shopee Store to Facebook

Let us start by accessing the Shopee Shop Link in order to embed it into your Facebook channels. Here’s how you can do it:

  1. Access Your Shopee Account: Log in to your Shopee account and navigate to the “My Shop” section.
  2. Click on the “Shop Settings” option and locate and select the “Shop Link” tab.
  3. Copy your Shopee Shop Link.

Embedding the Shop Link to your Facebook Page

  1. Access Facebook Shop Page: Navigate to your Facebook shop page.
  2. Below your Facebook cover photo, click the “Add a Button” or “Edit Button” option.
  3. Select the “Shop with you or make a donation” option from the menu.
  4. Choose the “Shop Now” option from the list and click “Next.”
  5. Click “Website Link” and paste your previously copied Shopee Shop Link.
  6. Click “Save” and then “Finish” to complete the process.

Linking Your Shopee Store to Instagram

  1. Go to your Instagram profile and tap on the “Edit Profile” option.
  2. Enter your Shopee Shop Link in the designated “Website” field.
  3. Tap “Done” to save the changes and update your Instagram profile with your Shopee Shop Link.

Note: For added convenience, consider utilising link shorteners such as Sproutlink, Linktree, Bitly or Feedlink. These tools allow you to create a single, shortened link that can redirect to your Shopee Store and other social channels, providing a more streamlined and user-friendly experience for your audience

Linking Your Shopee Store to TikTok

  1. Go to your TikTok business account.
  2. Click on the “Edit Profile” option.
  3. Click “Add your website” and enter your Shopee Shop Link.
  4. Click “Save” to finalise the process and link your Shopee Store to your TikTok profile.

Using product links of your Shopee shop

A Shopee product link is a unique URL that serves as a direct bridge between your product and potential customers. It uniquely identifies a specific product listing within your Shopee store, enabling visitors to effortlessly navigate to the product page, bypassing the need for manual searches. 

A product link includes the site name, the product and the product ID. Here’s a sample: https://shopee.GeoCode/product-name-[product-id] 

They offer the following benefits:

  1. Targeted Product Promotion: Product links allow you to selectively promote specific products, tailoring your marketing efforts to align with customer preferences and market trends.
  2. Enhanced Product Visibility: By strategically placing product links across various channels, you can increase the visibility of your products that are slow moving, abundant in stock or currently on promotions, reaching a wider audience and attracting more potential buyers.
  3. Simplified Purchase Process: Product links streamline the shopping experience, directing customers directly to the desired product page, minimising friction, and facilitating a seamless purchase journey.
  4. Performance Tracking: Effective use of product links enables you to track their performance, analysing their impact on traffic generation and sales conversion.

Best Practices for Promoting Shopee Links

Now that you have all the information surrounding a Shopee link let us dive into the best practices that can help you get the best out of your Shopee link through promotional efforts.

  1. Shorten your shop link

Shortened links offer several advantages for promoting your Shopee store. They are more user-friendly and easier to remember, making them ideal for sharing across various platforms, including social media, email, and messaging apps. Additionally, shortened links can provide valuable insights into click-through rates and traffic sources, enabling you to refine your promotional strategies.

  1. Embed the link in the email signature

Your email signature serves as a prime opportunity to subtly promote your Shopee store. By embedding your Shopee link in your email signature, you can seamlessly display your store’s URL every time you send an email, providing consistent exposure to your brand and products.

  1. Include Store links in your collaboration campaigns

Partnering with influencers can significantly expand your reach and introduce your Shopee store to a wider audience. Include your Shopee link in your collaboration campaigns, whether it’s in blog posts, social media promotions, or YouTube video descriptions. This integration will provide easy access for the influencer’s followers, allowing them to directly navigate to your store.

  1. Share on social media

Social media platforms offer a powerful channel to promote your Shopee store. Share your Shopee link across your social media profiles, incorporating it into engaging posts, videos, and stories. Utilise social media ads to target specific demographics and interests, further expanding your reach and attracting potential customers.

  1. Include it in your customer support communications

Provide exceptional customer support by including your Shopee link in your support communications. This proactive approach ensures that customers have easy access to your store, fostering a positive customer experience and potentially leading to additional purchases.

  1. Add it to your e-commerce packaging or inserts

Utilise your packaging as an additional marketing tool. Include your Shopee link on your product packaging or inserts, providing a subtle reminder of your store beyond the online realm. This physical exposure can encourage repeat purchases and attract new customers.

  1. Include product URLs in WhatsApp marketing messages

WhatsApp marketing has emerged as a powerful tool to connect with customers directly. Incorporate product URLs into your WhatsApp marketing messages, sales promotions, and abandoned cart and restock alert campaigns, allowing customers to seamlessly navigate to specific product pages on your Shopee store. This personalised approach can enhance engagement and drive sales.

Closing Thoughts

Effective promotion and visibility of your online store, both inside Shopee and on external markets, are the cornerstones of success in the industry. Shopee provides sellers with a powerful toolkit to enhance their store’s visibility and attract a wider audience. By understanding how it works and investing in  Shopee link promotion, you can effectively amplify your store’s reach, engage a wider audience, and propel your e-commerce venture toward greater heights.

Remember, success in the world of online commerce hinges on consistent promotion, targeted strategies, and a customer-centric approach. By leveraging the power of Shopee links, embracing creativity, and prioritising customer satisfaction, you can effectively navigate the e-commerce landscape and establish your Shopee store as a thriving arena for more sales.

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