The second quarter of the year is when e-commerce lights up in Australia thanks to all the mega retail sales. As shoppers plan their spending around peak shopping festivals like the Singles Day sales and Black Friday-Cyber Monday, events, like Click Frenzy, let sellers clear out their old inventory and prepare for the sales marathon that awaits.
Click Frenzy, an online platform that offers Australian shoppers a centralized online shopping experience hosts the annual Click Frenzy event. Whether you are an online retailer or want to cash in on the hype to attract high-intent buyers, we’ve curated a guide for you to create an impact on this Click Frenzy sale 2024.
What is the Click Frenzy Sale?
Click Frenzy is a popular Australian e-commerce website that hosts online sales initiatives throughout the year. The first Click Frenzy event was launched in November 2012 and has been an Annual recurring event. Every year, Click Frenzy Sales in Australia occur during May and November. But with positive reception and sales, Click Frenzy occurs four times. For those who are new, here are the major Click Frenzy Events in a calendar year:
Click Frenzy Glow: An online event featuring brands from the health, wellness, and beauty industries. Shoppers can access deals and discounts on leading skincare, makeup and wellness products.
The Click Frenzy Glow event occurs between February 11-13 every year
Click Frenzy Travel: This edition of Click Frenzy Sales offers shoppers deals on flights, hotels, packages, and everything travel. The sale taps into Australians who love to go on vacations and are looking to make their holidays affordable.
The Click Frenzy Travel sales takes place between March 26-30 every year
Click Frenzy Mayhem: The first of Click Frenzy’s sales to occur during the first half of the calendar year. The sale lets shoppers access deals from fashion, beauty, tech, and other top brands.
Click Frenzy Mayhem is on May 13-16 every year.
Click Frenzy The Main Event: One of the most popular sales in Australia is the Click Frenzy: The Main Event. This sale lets shoppers access unbeatable deals on fashion, home goods, tech gadgets, decor, and beauty. Click Frenzy The Main Event sale taps into Australian shoppers’ need to get ahead of the holiday shopping rush.
Click Frenzy The Main Event occurs on November 12-15 every year.
Why should sellers prioritize Click Frenzy Main Event in 2024?
Despite discretionary spending dropping from 9.3% to 2.0%, AusPost noted that Australians shopped online a lot more than before. Australians tend to make smaller purchases with an average basket size of $98.10, down from 2022’s 4.6%. Sellers should note that with tightening economic conditions, shoppers are looking for great value deals and are open to shopping during sales.
In 2023, the Click Frenzy sale in Australia had a 28% YoY increase on its first day indicating how Australians tend to snatch a good deal before the peak holiday sales. Another interesting insight is that Shoppers plan their purchases. During Click Frenzy, Australians were found to browse less and shop more, denoting a good amount of pre-planning involved.
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What Australians Shopped During Click Frenzy 2023?
The Click Frenzy Sale 2023 saw Australians choosing to indulge in holidays and travel. While not exactly an e-commerce sector, this shows the intent of Australians wanting to travel during the holidays. E-commerce merchants selling travel accessories can cash in on this mindset by offering great deals on travel bags, accessories, and organizers.
Shoppers who set their mind to travel are also inclined to make holiday purchases such as clothes, footwear, accessories, beauty, hair, and skincare products to look their best.
The second most popularly purchased products during the Click Frenzy Sale 2023 were Bed Linens followed by food and beverage.
Not a Member Seller? Here’s How You Can Capitalize on Click Frenzy 2024
While Click Frenzy Sale 2024 is open for exclusive members on the platform, other e-commerce sellers can still generate sales opportunities by employing strategies to attract high-intent shoppers.
Create a Highly Relevant Click Frenzy Product Catalog
Sale days like the Click Frenzy Sale in Australia attract high-intent shoppers from all over the country. Now is the best time to conduct an inventory check to clear out inventory and list them at value deals. This prevents dead stock from accumulating high holding costs and will not hurt your margins. Sellers partnering with e-commerce fulfillment providers like Locad can gain 100% visibility into their inventory. This lets them know their current inventory levels, fast-moving stock, and the ones that are shy of expiry. By quickly assessing the pulse of shoppers and what they’ve been buying recently, it’s easier to create the ideal Click Frenzy Sale Catalog in advance.
Offer Fast Fulfillment for Products
While interest in the Click Frenzy Sale heats up, sellers can capitalize to host their best products on their online store. While shoppers look for the best value, they also consider shipping as one of the key factors to move a cart to check out. When sellers partner with an e-commerce fulfillment like Locad, they can split their inventory across Locad’s warehouse networks in Perth, Sydney, Melbourne, and Brisbane for nationwide coverage and fast fulfillment to key urban regions in Australia.
List Products with Affordable Shipping
High shipping costs, hidden fees, and limited shipping options can cost e-commerce sellers a sale while attracting shoppers during the Click Frenzy Sale in Australia. Instead of relying on a single carrier partner with limited room to influence pricing, sellers can opt to use multi-channel carriers to fulfill orders. With an e-commerce fulfillment provider like Locad, sellers can access preferential rates to avoid surge pricing and service delays from impacting fulfillment timelines. Locad Logistics Engine also lets you auto-assign the cheapest carriers to reduce to avoid manual effort and bring down shipping costs for every order.
Consider Bundling Slow Moving Products as Add-ons
While the average basket size has reduced in 2023, sellers can employ tactics like bundling to increase the desire for shoppers to add more items to carts. Upselling promotions and bundling products increase the saleability of products listed in the store. Top it with shipping promotions like Free Shipping, and shoppers will add more products to meet the cut-off order value. When you partner with Locad, you can outsource the kitting and bundling process so that products are bundled together to reduce pick, pack, and dispatch times. You can also add gifts like samplers along with orders while packing to create a memorable unboxing experience for customers.
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Capture Traffic on SERP with Ads
Not able to offer high discounts on your store products? Not a problem. Sellers can choose to run ads during the Click Frenzy event to occupy the 0th position on search rankings and capture traffic to their online store. Now, with Shopify offering sellers a way to link products to ads, this could be a win-win for non-participating sellers to tap into high-intent shoppers and bring them to their online store.
Sales like Click Frenzy are a great time for online retailers in Australia to maximize sales and feed into the interests of high-intent early holiday shoppers. For retailers not on the platform, it gives them a great opportunity to warm up their customer base with exciting deals before the peak sales season. With Click Frenzy Main Event approaching, sellers should cash in on the hype as a trial run before the peak retail holidays set in. As sellers plan to go big during the holiday season, it is important to partner with the right e-commerce fulfillment provider to manage inventory storage, management, pick and pack, and ship orders on time.
With Locad, e-commerce sellers in Australia can outsource inventory storage and order fulfillment, reduce costly overheads, and actively sell on multiple e-commerce platforms all while lowering shipping costs. With a fulfillment provider that accelerates growth, make sure this peak retail shopping period is where you maximize sales and accelerate profits.
FAQ
1. What is the Click Frenzy sale?
The Click Frenzy sale is a major online shopping event in Australia, known for offering huge discounts across a wide range of products. It happens multiple times a year, with events like Click Frenzy Glow, Travel, Mayhem, and The Main Event, each focusing on specific product categories and offering limited-time deals that attract high customer traffic.
2. When is the Click Frenzy salein 2024?
The key Click Frenzy sale dates 2024 are as follows:
- Click Frenzy Glow: February 11-13 2024
- Click Frenzy Travel: March 26-30 2024
- Click Frenzy Mayhem: May 13-16 2024
- Click Frenzy The Main Event: November 12-15 2024
