A Guide to SKU Rationalization for E-commerce Businesses
Stock Keeping Unit (SKU) rationalization is the process of identifying and removing underperforming products from the e-commerce catalog. E-commerce sellers apply this process to keep the inventory lean and optimized while maximizing business revenue. SKU rationalization helps sellers write off underperforming assets in their inventory by assessing the trade-offs between immediate and long-term impact. Apart […]
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