Customers love a good deal, and gifts are a proven way to boost sales. However, marketplaces limit gift promotions, making it difficult for brands to run multiple offers or stack promotions.
Locad’s new Gift With Purchase feature lets brands create and manage GWP promotions seamlessly. The GWP Dashboard provides a centralized view of all active and upcoming promotions, making it easy to track performance and make adjustments in real-time.
Benefits of offering a gift with purchase
- Providing a gift with a purchase can be a great way to attract first-time buyers.
- Customers often add more items to their cart to qualify for the gift, thus increasing the order value.
- Customers appreciate the added value of a gift, improving their overall perception of the brand!
How to use this feature
1. Creating a gift with purchase promotion
- Navigate to Gift With Purchase in the left navigation pane. It contains two pages inside > Create Promotion > Manage Promotions.
- Click create promotion and pick from 3 options:
- Store-wide Promotion – Every order receives a gift for the specified period of the campaign.
- Minimum Spend Promotion – Customers receive a gift when their order meets a minimum spend.
- Minimum Quantity Promotion – A gift is added when a customer buys a specific SKU in the required quantity. Only one SKU can be used as a qualifier for each promotion.
- You can also set up multipliers for Minimum Spend and Minimum Quantity Promotions. This means the customer can receive additional gifts if they spend multiples of the specified amount or buy multiples of the catalogue product.
2. Managing Promotions
View all active and upcoming promotions under Manage Promotions. In this section, you can:
- Edit details or cancel promotions before the campaign’s scheduled start time.
- Force-end a promotion if needed.
- Clone past promotions to save time when setting up new campaigns.
